---
title: "Deep Frying Pan with Lid — £97K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/deep-frying-pan-with-lid"
last_updated: "2026-07-31T20:46:14.345Z"
locale: en
meta:
description: "Niche score 52/100 · £97K/yr market · 130K searches/yr · £20.65 avg price. Soft demand (-29.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £97K/yr market · 130K searches/yr · £20.65 avg price. Soft demand (-29.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Deep Frying Pan with Lid — £97K/yr Amazon UK Niche (2026) - Flapen"
---
# **deep frying pan with lid**
**Worth a look**
Shows a sweet-spot price point ($20.65 avg), but soft demand (-29.0% this quarter) keeps it on the watch list.
Market size 24Growth 10Conversion 45Competition 87Returns 65Price range 67Avg price 89Brand share 71Review moat 42Quality gap 62
**Avg price**
**Great****£20.65**
avg listing price — sweet spot $15–$100
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****£1.82–£41.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,308.3**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£97K**
£97K/yr · 130K searches
**Growth**
**Bad****-29.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, deep frying pan with lid is a £97K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **deep frying pan with lid market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£62K–£83K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#672**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **88%**
- **Out of stock**
- **8.7%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**29 **▼falling
**Sellers**
**89**
**Top-5 brand share**
**63%**
Top 20: 95%
**Top-5 click share**
**28%**
Top 20: 65%
**Open market**
**32%**
- SENSARTE16% - GiPP14% - Kordisen12% - Rainberg10% - MICHELANGELO10% - Tower5%
## **Demand & seasonality**
Weekly Amazon search volume, last 94 weeks — -29.0% search growth over the last 90 days.
5K4KHoliday '24Prime Day '25Spike '25Black Friday '25 seasonDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/deep-frying-pan-with-lid/trend)
## **Top deep frying pan with lid search terms**
- **deep frying pan with lid**24K/yr-27.4%2.3% conv. - **large frying pan with lid**19K/yr-21.5%3.3% conv. - **small frying pan with lid**16K/yr-20.7%4.4% conv. - **deep pan**14K/yr-29.5%1.8% conv. - **skillet pan with lid**14K/yr-42.0%1.1% conv. - **frying pans nonstick with lid**17K/yr-46.6%3.6% conv. - **deep pan with lid**7K/yr-37.3%1.5% conv. - **frying pan with lid 30cm**5K/yr-24.3%2.4% conv. - **cooking pan with lid**5K/yr-7.8%0.7% conv. - **frying pan with lid 28cm**4K/yr-20.9%2.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/deep-frying-pan-with-lid/search-terms)
## **Top deep frying pan with lid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2K4%£4K6%£6K8%£8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SENSARTE 30cm Deep Nonstick Frying Pan 4.7L Saute Pan with Lid**SENSARTE**£31.90**4.4★19,069 rev](https://www.amazon.co.uk/dp/B0BW84L1FL) [2**SENSARTE Nonstick Skillet Deep Frying Pan 26 cm/4 Litre Saute Pan with Lid Stay-Cool Handle Healthy Stone Cookware Cooking Pan Induction Compatible**SENSARTE**£23.53**4.4★19,069 rev](https://www.amazon.co.uk/dp/B0925CM4BB) [3**Kordisen Nonstick Deep Frying Pan with Lid 30 cm/5.7 L Large Skillet Granite Stone Saute Pan for Cooking Induction Cookware Compatible with All Stovetops PFOA Free**Kordisen**£27.85**4.6★2,321 rev](https://www.amazon.co.uk/dp/B0CT5NNBPK) [4**GiPP Nonstick Deep Frying Pan - 4.3L Grey Granite Saute Pan with Lid Pour Spout and Stay-Cool Handle Non Stick Skillet Non Toxic Cooking Pan Induction Cookware PFOA Free(Grey 28cm)**GiPP**£21.62**4.6★747 rev](https://www.amazon.co.uk/dp/B0CW2S4WK9) [5**MICHELANGELO Non Stick Frying Pan Induction Frying Pan Durable Coating**MICHELANGELO**£16.30**4.4★1,786 rev](https://www.amazon.co.uk/dp/B0CDBSLC7D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morphy Richards Lidded Frying Pan Forged Aluminium Black Ceramica 28cm Non Stick Coating Soft Touch Handles Suitable for All Hobs Black 850700**Morphy Richards**£20.10**35 rev9mo ago](https://www.amazon.co.uk/dp/B0FV987319) [**Kordisen Non Stick Frying Pan with Lid 32 cm Granite Induction Skillet Nonstick Healthy and Non-Toxic PFOA Free**Kordisen**£26.86**719 rev1y ago](https://www.amazon.co.uk/dp/B0F2LWFSKF) [**Kordisen Non Stick Frying Pan with Lid 28 cm Granite Induction Skillet Nonstick Healthy and Non-Toxic PFOA Free**Kordisen**£23.19**719 rev1y ago](https://www.amazon.co.uk/dp/B0F2MPJGHD) [**INTIGNIS Deep Non-Stick Frying Pan with Lid 3-in-1 Sauté Pan Skillet & Mini Wok GREBLON Ceramic Coating | Induction Hob Safe | Stainless Steel Base |PTFE & PFOA Free (Black 24 cm)**INTIGNIS**£28.70**3,594 rev1y ago](https://www.amazon.co.uk/dp/B0DXVVN8V6) [**GiPP Nonstick Deep Frying Pan - 2.5L White Granite Saute Pan with Lid Pour Spout and Stay-Cool Handle Non Stick Skillet Non Toxic Cooking Pan Induction Cookware PFOA Free(White 24cm)**GiPP**£19.49**747 rev1y ago](https://www.amazon.co.uk/dp/B0DFY7SCSY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GiPP Nonstick Skillet Frying Pan with Lid Grey Granite Non Stick Pans Omelette Pan with Heat-Resistant Handle Compatible with All Stovetops PFOA Free (Grey 24cm+Lid)**GiPP**£17.61**4.1★**▲ 211%**](https://www.amazon.co.uk/dp/B0CW2SDSRX) [**GiPP Nonstick Deep Frying Pan - 2.5L Grey Granite Saute Pan with Lid Pour Spout and Stay-Cool Handle Non Stick Skillet Non Toxic Cooking Pan Induction Cookware PFOA Free(Grey 24cm)**GiPP**£18.99**4.6★**▲ 190%**](https://www.amazon.co.uk/dp/B0DFY7KPH7) [**GiPP Nonstick Deep Frying Pan - 4.3L Grey Granite Saute Pan with Lid Pour Spout and Stay-Cool Handle Non Stick Skillet Non Toxic Cooking Pan Induction Cookware PFOA Free(Grey 28cm)**GiPP**£21.62**4.6★**▲ 185%**](https://www.amazon.co.uk/dp/B0CW2S4WK9) [**GiPP Nonstick Skillet Frying Pan Grey Granite Non Stick Pans Omelette Pan with Heat-Resistant Handle Compatible with All Stovetops PFOA Free (Grey 20cm+Lid)**GiPP**£15.29**4.1★**▲ 180%**](https://www.amazon.co.uk/dp/B0CW2S9VMF) [**Morphy Richards Lidded Frying Pan Forged Aluminium Black Ceramica 28cm Non Stick Coating Soft Touch Handles Suitable for All Hobs Black 850700**Morphy Richards**£20.10**4.6★**▲ 132%**](https://www.amazon.co.uk/dp/B0FV987319)
**~~View all trending →~~**
## **What buyers say about deep frying pan with lid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“the build quality is great”*
**Value For Money**11%
*“Excellent value for money”*
**Ease Of Cleaning**9%
*“cleans up so easily”*
**Frying Quality**8%
*“Perfect frying pan”*
**Size-Overall**7%
*“Very useful size”*
**Non-Stick Coating**5%
*“Great non stick pan”*
**Cooking Experience**5%
*“Great for cooking”*
**Advertised Vs Actual Product**4%
*“Actually better than I expected”*
**Adhesion/Stickiness**4%
*“has an excellent non stick feature”*
**Weight Light**4%
*“Great light pan”*
### **What buyers complain about **
**Adhesion/Stickiness**16%
*“everything sticks”*
**Size-Overall**10%
*“the lid didn't fit”*
**Quality-Overall**7%
*“very cheap poor quality item”*
**Weight Heavy**7%
*“heavier than I expected”*
**Durability**6%
*“ruined on first try”*
**Handle Quality**3%
*“handle just started to fall apart after using a couple times”*
**Flatness**3%
*“The base is not flat”*
**Heating**2%
*“Poor heat distrabution”*
**Rusts/Corrodes**2%
*“rust occurred in a few hours”*
**Non-Stick Coating**2%
*“The coating looks like it's been through years of abuse”*
### **Top return reasons **
**Size-Overall**40%
**Compatibility-Overall**13%
**Functionality-Overall**6%
**Quality-Overall**5%
**Weight Heavy**4%
**Advertised Vs Actual Product**4%
**Adhesion/Stickiness**4%
**Handle Quality**3%
**Mechanism Issues**2%
**Scratch Resistance**2%
## **Common questions**
- **Is deep frying pan with lid profitable to sell on Amazon United Kingdom?**
- The niche generates £97K/yr across 66 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -29.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the deep frying pan with lid niche?**
- 29 brands and 89 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in deep frying pan with lid?**
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 2.4%.
- **When does demand for deep frying pan with lid peak?**
- Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the deep frying pan with lid niche?**
- Listings span £1.82–£41.76; the average listing price is £20.65 (sweet spot $15–$100). The average incumbent carries 2,308 reviews — the moat a new listing must climb.
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