---
title: "Decorative Tray — £93K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/decorative-tray"
last_updated: "2026-07-31T21:33:13.891Z"
locale: en
meta:
description: "Niche score 50/100 · £93K/yr market · 625K searches/yr · £11.82 avg price. Soft demand (-29.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £93K/yr market · 625K searches/yr · £11.82 avg price. Soft demand (-29.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Decorative Tray — £93K/yr Amazon UK Niche (2026) - Flapen"
---
# **decorative tray**
**Worth a look**
Shows a thin review moat (334 avg reviews), but soft demand (-29.5% this quarter) keeps it on the watch list.
Market size 23Growth 10Conversion 16Competition 81Returns 72Price range 69Avg price 49Brand share 78Review moat 83Quality gap 63
**Review moat**
**Great****334.29**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Price range**
**Good****£4.13–£38.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£11.82**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£93K**
£93K/yr · 625K searches
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-29.5%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, decorative tray is a £93K/yr Amazon United Kingdom market (625K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **decorative tray market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **£71K–£95K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#60**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **79%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**37 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**57%**
Top 20: 87%
**Top-5 click share**
**34%**
Top 20: 68%
**Open market**
**40%**
- OHS22% - Hanobe22% - MYMM6% - BLESWIN4% - DIRXVMC4% - Samhita3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.5% search growth over the last 90 days.
25K15KSpike '25Black Friday '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/uk/home-garden/decorative-tray/trend)
## **Top decorative tray search terms**
- **decorative tray**114K/yr-30.8%0.5% conv. - **trays decorative**84K/yr-32.5%0.5% conv. - **round tray**55K/yr-28.4%0.8% conv. - **coffee table tray**53K/yr-27.4%0.6% conv. - **round wooden tray**40K/yr-22.9%1.4% conv. - **candle tray**52K/yr-41.6%0.3% conv. - **drinks tray**30K/yr-15.6%1.0% conv. - **display tray**18K/yr-26.4%0.4% conv. - **round trays**17K/yr-20.8%0.5% conv. - **candle plates and trays**34K/yr-54.4%0.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/decorative-tray/search-terms)
## **Top decorative tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3K6%£6K9%£8K12%£11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OHS Decorative Round Tray Ribbed Coffee Table Tray Modern Bathroom Vanity Trays for Dresser Jewellery Toilet Tank Bedroom Kitchen Countertop Candle Holder Storage Organiser Natural**OHS**£7.61**3.9★29 rev](https://www.amazon.co.uk/dp/B0GS9C35SW) [2**Hanobe Wooden Candle Holder Tray: Round Decorative Candle Plate Farmhouse Table Centerpiece Rustic Wood Tealight Pillar Trays for Christmas Wedding Halloween Home Decor**Hanobe**£10.32**4.4★3,039 rev](https://www.amazon.co.uk/dp/B0CDLXVVVZ) [3**OHS Resin Round Decorative Tray Ribbed Coffee Table Tray Modern Bathroom Vanity Trays for Dresser Jewellery Toilet Tank Bedroom Kitchen Countertop Candle Holder Storage Organizer Cream**OHS**£7.76**3.9★29 rev](https://www.amazon.co.uk/dp/B0FR4WK8J5) [4**10.6 Round Decorative Tray with Handle Modern Vanity Tray & Ottoman Serving Tray for Coffee Table Kitchen & Bathroom Plastic Dark Green**MYMM**£9.15**3.9★131 rev](https://www.amazon.co.uk/dp/B0B1M7MDQ8) [5**OHS Rectangle Decorative Tray Ribbed Coffee Table Tray Modern Centrepiece Decoration Kitchen Counter Candle Holder Plastic Organiser Accessory Trays Cream**OHS**£6.54**3.3★7 rev](https://www.amazon.co.uk/dp/B0GS9TLZQ2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Round Tray Durable Round Wooden Tray with Wooden Display Surface**Kdkoeo**£5.70**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GT83VFHB) [**OHS Decorative Round Tray Ribbed Coffee Table Tray Modern Bathroom Vanity Trays for Dresser Jewellery Toilet Tank Bedroom Kitchen Countertop Candle Holder Storage Organiser Natural**OHS**£7.61**29 rev4mo ago](https://www.amazon.co.uk/dp/B0GS9C35SW) [**OHS Rectangle Decorative Tray Ribbed Coffee Table Tray Modern Centrepiece Decoration Kitchen Counter Candle Holder Plastic Organiser Accessory Trays Cream**OHS**£6.54**7 rev4mo ago](https://www.amazon.co.uk/dp/B0GS9TLZQ2) [**Decorative Trays 23cm Countertop Tray Round Silicone Furniture Decorative Cosmetics Tray Jewelry Storage for Lotion Bottles Perfume Jewelry(Beige)**BLESWIN**£11.06**93 rev4mo ago](https://www.amazon.co.uk/dp/B0GJZ1JPYS) [**Round Wooden Tray Decorative Tray 20cm x 20cm Coffee Table Trays Vintage Round Trays Coffee Table Decor Rounds Wood Decorative Candle Plate Applicable to Place Dessert and Candle**pozuauoa**£7.77**12 rev8mo ago](https://www.amazon.co.uk/dp/B0G1H959NC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Round Tray Durable Round Wooden Tray with Wooden Display Surface**Kdkoeo**£5.70**0.0★**▲ 300%**](https://www.amazon.co.uk/dp/B0GT83VFHB) [**OHS Decorative Round Tray Ribbed Coffee Table Tray Modern Bathroom Vanity Trays for Dresser Jewellery Toilet Tank Bedroom Kitchen Countertop Candle Holder Storage Organiser Natural**OHS**£7.61**3.9★**▲ 250%**](https://www.amazon.co.uk/dp/B0GS9C35SW) [**OHS Rectangle Decorative Tray Ribbed Coffee Table Tray Modern Centrepiece Decoration Kitchen Counter Candle Holder Plastic Organiser Accessory Trays Cream**OHS**£6.54**3.3★**▲ 235%**](https://www.amazon.co.uk/dp/B0GS9TLZQ2) [**Decorative Trays 23cm Countertop Tray Round Silicone Furniture Decorative Cosmetics Tray Jewelry Storage for Lotion Bottles Perfume Jewelry(Beige)**BLESWIN**£11.06**4.0★**▲ 205%**](https://www.amazon.co.uk/dp/B0GJZ1JPYS) [**Grunwerg Non-Slip Round Food and Drink Plastic Serving Tray with High Grip Rubber Surface Round 11 / 27cm Diameter Black**Grunwerg**£6.02**4.6★**▲ 134%**](https://www.amazon.co.uk/dp/B072F72FML)
**~~View all trending →~~**
## **What buyers say about decorative tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Amazing quality”*
**Size-Overall**13%
*“Fits perfectly to the size given”*
**Design-Overall**9%
*“The craftsmanship is noticeable”*
**Value For Money**9%
*“worth the price”*
**Advertised Vs Actual Product**8%
*“Just what I wanted”*
**Color**7%
*“neutral colour is lovely”*
**Wood Quality**4%
*“Great wooden tray and great value”*
**Strength**3%
*“Very sturdy”*
**Ease Of Cleaning**3%
*“this one wipes clean instantly”*
**Shape/Style**2%
*“Very stylish”*
### **What buyers complain about **
**Size-Overall**17%
*“Its bigger than most other options so really stans out visually”*
**Quality-Overall**15%
*“Only cheap and looks cheap”*
**Value For Money**14%
*“a little expensive”*
**Material Quality**7%
*“Cheap plasticy look”*
**Color**6%
*“Very dark colour”*
**Advertised Vs Actual Product**5%
*“Looks nothing like the picture - a lot darker”*
**Wood Quality**4%
*“Not solid wood”*
**Mounting**2%
*“no screws so will need to be returned”*
**Grip**2%
*“bit slippery thou”*
**Weight Light**2%
*“Very light and cheap feel to it definitely not worth the money”*
### **Top return reasons **
**Size-Overall**46%
**Color**14%
**Quality-Overall**8%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**4%
**Material Quality**4%
**Wood Quality**3%
**Strength**2%
**Value For Money**2%
**Paint Quality**1%
## **Common questions**
- **Is decorative tray profitable to sell on Amazon United Kingdom?**
- The niche generates £93K/yr across 58 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -29.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the decorative tray niche?**
- 37 brands and 57 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in decorative tray?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 2.1%.
- **When does demand for decorative tray peak?**
- Demand peaks in Jan–Nov; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the decorative tray niche?**
- Listings span £4.13–£38.70; the average listing price is £11.82 (sweet spot $15–$100). The average incumbent carries 334 reviews — the moat a new listing must climb.
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