---
title: "Search terms — decanter - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/decanter/search-terms"
last_updated: "2026-07-31T20:44:41.368Z"
locale: en
meta:
  description: "Niche score 67/100 · £402K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 67/100 · £402K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — decanter - Flapen"
---

# **decanter**

**Worth a look**

Shows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 24Conversion 29Competition 91Returns 83Price range 83Avg price 95Brand share 96Review moat 74Quality gap 76

**Brand share**

**Incredible****33%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****£24.90**

avg listing price — sweet spot $15–$100

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Price range**

**Great****£5.57–£67.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****547.22**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£402K**

£402K/yr · 698K searches

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-1.4%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")