---
title: "Deadfast Ant Killer Plus Bait Station — £16K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/deadfast-ant-killer-plus-bait-station"
last_updated: "2026-07-31T17:34:17.845Z"
locale: en
meta:
description: "Niche score 55/100 · £16K/yr market · 18K searches/yr · £9.08 avg price. A small market ($16K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £16K/yr market · 18K searches/yr · £9.08 avg price. A small market ($16K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Deadfast Ant Killer Plus Bait Station — £16K/yr Amazon UK Niche (2026) - Flapen"
---
# **deadfast ant killer plus bait station**
**Worth a look**
Shows demand growing +659.2% this quarter, but a small market ($16K/yr) keeps it on the watch list.
Market size 4Growth 100Conversion 86Competition 30Returns 100Price range 11Avg price 26Brand share 28Review moat 54Quality gap 90
**Growth**
**Incredible****+659.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****9.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,341.56**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£9.08**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.17–£16.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£16K**
£16K/yr · 18K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, deadfast ant killer plus bait station is a £16K/yr Amazon United Kingdom market (18K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **deadfast ant killer plus bait station market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£27K–£36K**
- units × avg price
- **Conversion rate**
- **9.7%**
- **Avg BSR**
- **#104**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **56%**
- **Out of stock**
- **13.7%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**121**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**8%**
- Deadfast59% - NOPE!15% - FERRIS5% - GOPAL SALES5% - TOP SAVER4% - Vitax Ltd4% - Open — no brand owns it (3 brands, 8%)
## **Top deadfast ant killer plus bait station search terms**
- **deadfast ant killer plus bait station**9K/yr+628.2%11.0% conv. - **deadfast ant killer**4K/yr>1,000%10.2% conv. - **dead fast ant killer**3K/yr+807.8%11.0% conv. - **deadfast**3K/yr+304.9%11.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/deadfast-ant-killer-plus-bait-station/search-terms)
## **Top deadfast ant killer plus bait station products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£3K30%£5K40%£6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Deadfast 20300502 Ant Killer Plus Bait Station 3 x 4g Natural**Deadfast**£5.13**4.0★2,370 rev](https://www.amazon.co.uk/dp/B084D9FWML) [2**Deadfast Ant Killer Plus Spray 750ml**Deadfast**£3.94**4.5★635 rev](https://www.amazon.co.uk/dp/B084GYZNVK) [3**NOPE! Ant Killer Bait Station (6 x 5g) Indoor & Outdoor Ant Traps. Eradicates Ants and their Colony & Nest**NOPE!**£11.67**3.8★7,062 rev](https://www.amazon.co.uk/dp/B08YFJWGX2) [4**Deadfast 2 x Ant Killer Plus Bait Station 3 x 4g Natural**Deadfast**£10.91**3.9★55 rev](https://www.amazon.co.uk/dp/B098JHXDWB) [5**Deadfast 20300505 Ant Killer Plus Powder Natural 150g Red**Deadfast**£3.17**4.6★58 rev](https://www.amazon.co.uk/dp/B084HPZC21)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**G SALES by Ant Killer (Westland Deadfast Ant Killer Plus Bait Station)**GOPAL SALES**£13.96**2 rev2mo ago](https://www.amazon.co.uk/dp/B0H1CZ3422) [**Deadfast Ant Killer Plus Bait Station - Fast-Acting 24-Hour Ant Control Indoor & Outdoor Use - Effective Colony Elimination Gel Bait 3 Pack (4g Each)**TOP SAVER**£9.06**31 rev1y ago](https://www.amazon.co.uk/dp/B0DSV1N7R2) [**NOPE! Ant Killer Powder 500g for Indoor and Outdoor | Targeted Ant Nest Killer Bait for Mess-Free Elimination | Micro-Encapsulated Delayed-Action Blue Bait Targets Every Stage of Ant Lifecycle**NOPE!**£6.81**2,301 rev2y ago](https://www.amazon.co.uk/dp/B0D25Z1CLG) [**UKDD Deadfast Ant Killer Plus Bait Station 3 x 4g Natural Kills the entire nest Ant stop Ant Trap (Pack of 1 (3 Bait Station 4g Each))**UKDeals Direct**£8.48**10 rev3y ago](https://www.amazon.co.uk/dp/B0CBZ52MZ9) [**2 x Nippon Ant Bait Station Twin - nippon ant killer Ant Bait Station outdoor ant nest killer bait stations also use as ant killer indoor home garden (ant traps)**Vitax**£11.17**1,840 rev4y ago](https://www.amazon.co.uk/dp/B0B27KRNPD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NOPE! Ant Killer Bait Station (9 x 5g) Indoor & Outdoor Ant Traps. Eradicates Ants and their Colony & Nest**NOPE!**£16.27**3.9★**▲ 30%**](https://www.amazon.co.uk/dp/B08YKH88W4) [**G SALES by Ant Killer (Westland Deadfast Ant Killer Plus Bait Station)**GOPAL SALES**£13.96**3.0★**▲ 29%**](https://www.amazon.co.uk/dp/B0H1CZ3422) [**Nippon 2 x Ant Stop Bait Stations Destroy Ants and Nests Home Defence 5NAB2**Vitax Ltd**£7.26**4.2★**▲ 27%**](https://www.amazon.co.uk/dp/B01J83OYEM) [**NOPE! Ant Killer Bait Station (6 x 5g) Indoor & Outdoor Ant Traps. Eradicates Ants and their Colony & Nest**NOPE!**£11.67**3.8★**▲ 25%**](https://www.amazon.co.uk/dp/B08YFJWGX2) [**2 x Nippon Ant Bait Station Twin - nippon ant killer Ant Bait Station outdoor ant nest killer bait stations also use as ant killer indoor home garden (ant traps)**Vitax**£11.17**4.2★**▲ 25%**](https://www.amazon.co.uk/dp/B0B27KRNPD)
**~~View all trending →~~**
## **What buyers say about deadfast ant killer plus bait station**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**44%
*“Got rid of the ants”*
**Quality-Overall**14%
*“Very effective product”*
**Advertised Vs Actual Product**10%
*“totally works as advertised”*
**Value For Money**6%
*“Great value”*
**Ease Of Use**6%
*“Easy to use”*
**Strength**4%
*“Solid build”*
**Efficiency**2%
*“Does the job”*
**Spray/Flow**2%
*“easy direct spray”*
**Safety Standards**1%
*“Excellent - safe around my cats”*
**Instructions/User Manual/Troubleshooting**1%
*“Easy to use follow instructions it really works”*
### **What buyers complain about **
**Pest/Insect Control**45%
*“it doesn't work for ants”*
**Functionality-Overall**21%
*“Not effective”*
**Value For Money**9%
*“Over priced”*
**Quality-Overall**4%
*“quality control of product seems poor”*
**Leak-Proof**3%
*“Leaked everywhere”*
**Advertised Vs Actual Product**2%
*“Does not work as advertised”*
**Adhesion/Stickiness**1%
*“They are sticky”*
**Contamination**1%
*“The ants seem repelled by the contents”*
**Size-Overall**1%
*“it is way too big”*
**Durability**1%
*“Stopped working after one use”*
### **Top return reasons **
**Leak-Proof**28%
**Functionality-Overall**24%
**Pest/Insect Control**16%
**Advertised Vs Actual Product**7%
**Value For Money**5%
**Defective Material/Parts**4%
**Adhesion/Stickiness**3%
**Contamination**2%
**Quality-Overall**1%
**Product Condition**1%
## **Common questions**
- **Is deadfast ant killer plus bait station profitable to sell on Amazon United Kingdom?**
- The niche generates £16K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +659.2%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the deadfast ant killer plus bait station niche?**
- 9 brands and 121 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in deadfast ant killer plus bait station?**
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Value For Money. The return rate is 0.1%.
- **What does it cost to enter the deadfast ant killer plus bait station niche?**
- Listings span £3.17–£16.40; the average listing price is £9.08 (sweet spot $15–$100). The average incumbent carries 1,342 reviews — the moat a new listing must climb.
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