---
title: "Damascus Knife — £32K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/damascus-knife"
last_updated: "2026-07-31T21:33:00.622Z"
locale: en
meta:
description: "Niche score 50/100 · £32K/yr market · 151K searches/yr · £34.90 avg price. A small market ($32K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £32K/yr market · 151K searches/yr · £34.90 avg price. A small market ($32K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Damascus Knife — £32K/yr Amazon UK Niche (2026) - Flapen"
---
# **damascus knife**
**Worth a look**
Shows a sweet-spot price point ($34.90 avg), but a small market ($32K/yr) keeps it on the watch list.
Market size 8Growth 13Conversion 8Competition 81Returns 86Price range 87Avg price 95Brand share 85Review moat 71Quality gap 38
**Avg price**
**Incredible****£34.90**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£5.68–£94.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Review moat**
**Good****653.98**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-23.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£32K**
£32K/yr · 151K searches
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, damascus knife is a £32K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **damascus knife market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **£26K–£35K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#222**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **88%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**33 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**50%**
Top 20: 90%
**Top-5 click share**
**34%**
Top 20: 73%
**Open market**
**44%**
- SHAN ZU25% - Sunnecko8% - MITSUMOTO SAKARI6% - hecef6% - Miyamoto6% - PAUDIN6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.5% search growth over the last 90 days.
23K18KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.1×
[**Open Trend **](https://flapen.com/research/uk/home-garden/damascus-knife/trend)
## **Top damascus knife search terms**
- **damascus knife**75K/yr-25.1%0.4% conv. - **sushi knife**13K/yr-14.7%0.6% conv. - **damascus chef knife**16K/yr-31.1%0.4% conv. - **personalised knife**7K/yr+2.6%0.4% conv. - **tojiro knife**6K/yr+4.4%0.1% conv. - **shun knife**8K/yr-49.8%0.4% conv. - **sushi knife japanese**5K/yr-15.7%0.1% conv. - **damascus steel knife**7K/yr-28.0%0.2% conv. - **german knife**4K/yr-17.9%1.1% conv. - **katto knives**3K/yr-21.6%0.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/damascus-knife/search-terms)
## **Top damascus knife products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£9516%£2K9%£3K12%£4K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SHAN ZU Chef Knife 8 Inch Japanese Steel Damascus Kitchen Knife Professional Kitchen Knives Sharp High Carbon Super Steel 67 Layers Kitchen Utility Knife with G10 Handle**SHAN ZU**£50.06**4.6★5,540 rev](https://www.amazon.co.uk/dp/B071JV1GDP) [2**Sunnecko Damascus Chef Knife 8 inch Professional Kitchen Knives**Sunnecko**£39.81**4.6★668 rev](https://www.amazon.co.uk/dp/B09K3YRNP5) [3**Miyamoto Japanese Chef Knife 8 Inch Steel 67 Layers Damascus Kitchen Knife Ultra Sharp Long Lasting Blade High Carbon Super Steel Carving Knife Blue Resin**Miyamoto**£64.28**4.5★34 rev](https://www.amazon.co.uk/dp/B0DM2N28XB) [4**Damascus Knife Chefs Knife with Extremely Sharp 20cm Blade Made of 67 Layers of VG-10 Damascus Steel Kitchen Knife Damascus Carving Knife Abalone Shell Handle Gift Box**Home Safety**£24.49**4.3★50 rev](https://www.amazon.co.uk/dp/B0BTRTKGC1) [5**hecef Damascus Chef Knife 67 Layer Blade with Olive Wood Handle**hecef**£30.06**4.7★28 rev](https://www.amazon.co.uk/dp/B0D5CVDBM4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**hoforife 20cm Damascus Chefs Knife & Ergonomic Handle Blue**hoforife**£22.80**31 rev8mo ago](https://www.amazon.co.uk/dp/B0G43X5YZ6) [**SANHUI Damascus Chef Knife Set 3Pcs - Professional Kitchen Knife Sets with 67 Layers High Carbon Stainless Steel Ultra-Sharp 8 Chef Knife 7 Santoku & 5 Utility Knife - Ergonomic Handle & Gift Box**SANHUI**£56.06**37 rev1y ago](https://www.amazon.co.uk/dp/B0F1TDFTD3) [**INOMO Kitchen Knife Dad Gifts for Birthday Gifts for Men Japanese Knife High Carbon Stainless Steel Ultra Sharp Chef Knife Chopping Culinary Ideal for Home Cooks**INOMO**£15.03**363 rev1y ago](https://www.amazon.co.uk/dp/B0DZ28T4GG) [**KEEMAKE Carving Knife 10 Inch - Slicing Knife with Premium High Carbon Stainless Steel Blade for Sushi Brisket and Turkey Kitchen Knife Rosewood Handle Perfect for Professional and Home Chefs**KEEMAKE**£43.68**15 rev1y ago](https://www.amazon.co.uk/dp/B0DSKYBN1W) [**Miyamoto Japanese Chef Knife 8 Inch Steel 67 Layers Damascus Kitchen Knife Ultra Sharp Long Lasting Blade High Carbon Super Steel Carving Knife Blue Resin**Miyamoto**£64.28**34 rev1y ago](https://www.amazon.co.uk/dp/B0DM2N28XB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**hoforife 20cm Damascus Chefs Knife & Ergonomic Handle Blue**hoforife**£22.80**4.4★**▲ 246%**](https://www.amazon.co.uk/dp/B0G43X5YZ6) [**Damascus Chefs Knife - Japanese VG10 67-Layer High Carbon Stainless Steel Pro Cooking Knife Gyuto (8 inch)**WeKit**£51.51**4.4★**▲ 187%**](https://www.amazon.co.uk/dp/B09K3LJ6PG) [**Sharp Knife Set 5 Pieces Professional Chef Knives Sets Damascus Kitchen Knives with Gift Box High Carbon Stainless Steel Ultra Sharp Blades Ergonomic Handle Home Cooking Gift for Men Women**HUIKAILI**£31.15**4.6★**▲ 157%**](https://www.amazon.co.uk/dp/B09DYDCG4B) [**KEEMAKE Damascus Kitchen Utility Knife - 5 Inch Extra Sharp Multipurpose Kitchen Knives with 67-Layer Damascus Steel VG-10 Blade Fruit Knives and Ergonomic G10 Glass Fiber Handle Paring Knife**KEEMAKE**£16.73**4.3★**▲ 148%**](https://www.amazon.co.uk/dp/B0CZQQMN8M) [**SHAN ZU 3 Piece Kitchen Knife Set in Powder Steel Japanese Chef Knives Sets High Carbon 63 HRC Razor Sharp 12 Blade with Pakkawood Handles Including Kitchen Utility Paring Knife**SHAN ZU**£42.86**4.4★**▲ 60%**](https://www.amazon.co.uk/dp/B0D41MKGZ5)
**~~View all trending →~~**
## **What buyers say about damascus knife**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sharpness**31%
*“Always sharp”*
**Quality-Overall**21%
*“High quality knives”*
**Value For Money**13%
*“Excellent Value”*
**Gifting Purpose**6%
*“Really nice gift”*
**Grip**4%
*“comfortable grip”*
**Durability**3%
*“Value for money and durable”*
**Ease Of Use**3%
*“easy to Handle”*
**Advertised Vs Actual Product**3%
*“Just as described”*
**Comfort-Overall**3%
*“comfortable,”*
**Weight Light**2%
*“Lightweight”*
### **What buyers complain about **
**Sharpness**27%
*“Not as sharp as advertised”*
**Quality-Overall**13%
*“seems cheap”*
**Durability**9%
*“durability just arent there”*
**Rusts/Corrodes**6%
*“Started to rust within a couple of days”*
**Value For Money**4%
*“This product too expensive”*
**Gifting Purpose**4%
*“Box spoilt the gift”*
**Comfort-Overall**3%
*“the cut was very uncomfortable for 3 days”*
**Handle Quality**3%
*“the handle has split in half”*
**Advertised Vs Actual Product**3%
*“Not as illustrated”*
**Strength**2%
*“flimsy”*
### **Top return reasons **
**Size-Overall**27%
**Sharpness**19%
**Quality-Overall**10%
**Advertised Vs Actual Product**9%
**Weight Heavy**8%
**Rusts/Corrodes**4%
**Value For Money**4%
**Strength**3%
**Handle Quality**2%
**Material Quality**2%
## **Common questions**
- **Is damascus knife profitable to sell on Amazon United Kingdom?**
- The niche generates £32K/yr across 52 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the damascus knife niche?**
- 33 brands and 45 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in damascus knife?**
- Top complaints mined from reviews: Sharpness, Quality-Overall, Durability. The return rate is 1.4%.
- **When does demand for damascus knife peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 7.1× the quietest.
- **What does it cost to enter the damascus knife niche?**
- Listings span £5.68–£94.69; the average listing price is £34.90 (sweet spot $15–$100). The average incumbent carries 654 reviews — the moat a new listing must climb.
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