---
title: "Search terms — cutlery holder - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/cutlery-holder/search-terms"
last_updated: "2026-07-31T21:42:38.715Z"
locale: en
meta:
  description: "Niche score 56/100 · £218K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £218K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — cutlery holder - Flapen"
---

# **cutlery holder**

**Worth a look**

Shows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 42Growth 17Conversion 52Competition 83Returns 86Price range 34Avg price 26Brand share 93Review moat 62Quality gap 55

**Brand share**

**Great****42%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Review moat**

**Good****1,022.15**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£218K**

£218K/yr · 567K searches

**Price range**

**Okay****£1.32–£22.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£9.06**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-16.9%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")