---
title: "Cutlery Holder — £218K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/cutlery-holder"
last_updated: "2026-07-31T19:47:49.349Z"
locale: en
meta:
description: "Niche score 56/100 · £218K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £218K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cutlery Holder — £218K/yr Amazon UK Niche (2026) - Flapen"
---
# **cutlery holder**
**Worth a look**
Shows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 42Growth 17Conversion 52Competition 83Returns 86Price range 34Avg price 26Brand share 93Review moat 62Quality gap 55
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Review moat**
**Good****1,022.15**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£218K**
£218K/yr · 567K searches
**Price range**
**Okay****£1.32–£22.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.06**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-16.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, cutlery holder is a £218K/yr Amazon United Kingdom market (567K searches/yr). The top 5 brands hold 42% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cutlery holder market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **£181K–£227K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#241**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **73%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**53 **▼falling
**Sellers**
**113**
**Top-5 brand share**
**42%**
Top 20: 76%
**Top-5 click share**
**32%**
Top 20: 69%
**Open market**
**54%**
- Addis15% - Joseph Joseph9% - OriwarE9% - Simpcozy5% - ANHORTS5% - Hviww4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/cutlery-holder/trend)
## **Top cutlery holder search terms**
- **cutlery drainer**189K/yr-17.8%4.2% conv. - **cutlery holder**175K/yr-14.6%2.4% conv. - **cutlery drainer for sink**40K/yr-33.9%3.7% conv. - **utensil drainer**25K/yr-22.6%1.9% conv. - **cutlery caddy**19K/yr-2.8%1.6% conv. - **cutlery holder for table**19K/yr+3.7%0.8% conv. - **cutlery storage**19K/yr-14.2%0.8% conv. - **cutlery basket**11K/yr+2.5%0.3% conv. - **cutlery holder for sink**9K/yr-28.3%4.3% conv. - **cutlery pot**8K/yr-18.2%2.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/cutlery-holder/search-terms)
## **Top cutlery holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£7K6%£13K9%£20K12%£26K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OriwarE Utensil Holder 4 Divider 7.1 x 3.39 x 5.1 inch**OriwarE**£9.11**4.6★1,285 rev](https://www.amazon.co.uk/dp/B08XMHSXJ3) [2**Addis 517939 Cutlery Utensil Drainer Caddy with 4 Compartments Black 14 x 14 x 13 cm**Addis**£1.70**4.6★1,878 rev](https://www.amazon.co.uk/dp/B078WB6ZS7) [3**Joseph Joseph Duo Kitchen Sink Cutlery Drainer with Knife Slot Kitchen Sink Drying Rack Cutlery Organiser Grey**Joseph Joseph**£7.26**4.6★869 rev](https://www.amazon.co.uk/dp/B0C61Z7PSP) [4**Simpcozy Utensil Holder Stainless Steel Cutlery Drainer Sink Caddy Rust Proof Sink Tidy Kitchen Sink Organiser Cutlery Organiser for Kitchen Utensil (Black)**Simpcozy**£7.45**4.4★393 rev](https://www.amazon.co.uk/dp/B0BW8BY95F) [5**Kitchen Utensil Holder Cutlery Holder Drainer Stainless Steel Cutlery Drainer for Sink Anti-Rust Kitchen Utensils Holder for Knives Forks and Spoons Space saving Utensil Drainer**ANHORTS**£7.44**4.4★411 rev](https://www.amazon.co.uk/dp/B0B3RJRLDP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KEEYMENT Kitchen Utensils Holder Quick Drying Hollow Out Stainless Steel Cutlery Drainer Utensil Pot for Organize Drawers Countertops and Tableware Storage**KEEYMENT**£7.03**33 rev1y ago](https://www.amazon.co.uk/dp/B0F6LDJ4FW) [**Yeqqzq Cutlery Drainer Anti-Rust Sink Tidy Kitchen Utensil Holder Stainless Steel Cutlery Storage Rack for Fork Chopsticks**Yeqqzq**£9.22**12 rev1y ago](https://www.amazon.co.uk/dp/B0F5QD2TWG) [**QWORK Stainless Steel Utensil Holder with 4 Compartments and Draining Base - Kitchen Storage for Forks Spoons Knives**QWORK**£7.59**110 rev1y ago](https://www.amazon.co.uk/dp/B0DKTDPPSN) [**Carousel Home Stainless Steel Kitchen Cutlery Holder Pot | Kitchen Utensil Drying Rack Cutlery Caddy Case | Multi-Purpose Organiser for Silverware - 13cm**Carousel Home**£6.55**29 rev1y ago](https://www.amazon.co.uk/dp/B0DKFYMZM1) [**PandaHug Wood Cutlery Holder Caddy Organizer Wooden Utensils Organiser with 3 Compartments Large Capacity Kitchen Utensil Holder Multipurpose Flatware Caddy for Forks Spoons Cutters (Black)**PandaHug**£11.32**38 rev1y ago](https://www.amazon.co.uk/dp/B0DBYW5PK5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Addis Eco 100% Recycled Plastic Cutlery Utensil Drainer Tray holder caddy with 4 compartment Light Grey**Addis**£1.32**4.6★**▲ 115%**](https://www.amazon.co.uk/dp/B07XKV1C2C) [**Hviww Kitchen Utensil Holder Cutlery Drainer for Sink Cutlery Storage Sink Caddy Spoon Holder Chopsticks Holder Spoon Chopsticks Fork Drain Rack Basket Organizer Compartment Box (Grey)**Hviww**£6.25**4.6★**▲ 71%**](https://www.amazon.co.uk/dp/B0CJRBRT1L) [**Toski Cutlery Drainer 304 Stainless Steel Holder Quick Drying Cutlery Organiser Easy to Access Sturdy Cutlery Drainer for Sink Ventilated Kitchen Sink Tidy Non-Slip Black**Toski**£7.51**4.5★**▲ 69%**](https://www.amazon.co.uk/dp/B09W9GVLLP) [**OriwarE Utensil Holder 4 Divider 7.1 x 3.39 x 5.1 inch**OriwarE**£9.11**4.6★**▲ 43%**](https://www.amazon.co.uk/dp/B08XMHSXJ3) [**Samhita Mango Wood Cutlery Holder Caddy Organizer Wooden Utensils Storage Organizer Countertop for Silverware Fork Spoon Spatula 3 compartments (27.94cm x 10.16cm x 11.43cm)**Samhita**£13.78**4.7★**▲ 31%**](https://www.amazon.co.uk/dp/B0BSXHDQW9)
**~~View all trending →~~**
## **What buyers say about cutlery holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Its good solid quality”*
**Value For Money**12%
*“Good for the price”*
**Size-Overall**11%
*“fits perfectly in my drawers”*
**Advertised Vs Actual Product**10%
*“As advertised”*
**Strength**6%
*“Seems quite sturdy”*
**Ease Of Cleaning**6%
*“helps keep things clean”*
**Ease Of Use**5%
*“Easy to use”*
**Storage Capacity**4%
*“Good storage capacity”*
**Design-Overall**3%
*“Excellent design”*
**Assembly/Installation**2%
*“Very easy to assemble”*
### **What buyers complain about **
**Size-Overall**37%
*“The item is too short”*
**Quality-Overall**6%
*“Rubbish”*
**Value For Money**3%
*“Definitely not worth the price”*
**Strength**3%
*“Doesnt feel strong at all”*
**Adhesion/Stickiness**3%
*“I am finding it difficult to remove the glue”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Design-Overall**2%
*“Waste of money not designed well”*
**Ease Of Cleaning**2%
*“I find that it requires a good clean as the room on the inside can get mucky”*
**Balance/Stability**1%
*“Stability is a bit of an issue too”*
**Leak-Proof**1%
*“Water often dribbled from underneath”*
### **Top return reasons **
**Size-Overall**78%
**Quality-Overall**5%
**Strength**3%
**Color**2%
**Defective Material/Parts**2%
**Advertised Vs Actual Product**1%
**Material Quality**1%
**Functionality-Overall**1%
**Compatibility-Overall**1%
**Mechanism Issues**1%
## **Common questions**
- **Is cutlery holder profitable to sell on Amazon United Kingdom?**
- The niche generates £218K/yr across 62 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the cutlery holder niche?**
- 53 brands and 113 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in cutlery holder?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.5%.
- **When does demand for cutlery holder peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the cutlery holder niche?**
- Listings span £1.32–£22.12; the average listing price is £9.06 (sweet spot $15–$100). The average incumbent carries 1,022 reviews — the moat a new listing must climb.
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