---
title: "Cutlery Drainer — £155K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/cutlery-drainer"
last_updated: "2026-07-31T17:31:15.551Z"
locale: en
meta:
description: "Niche score 53/100 · £155K/yr market · 378K searches/yr · £8.67 avg price. Soft demand (-18.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £155K/yr market · 378K searches/yr · £8.67 avg price. Soft demand (-18.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cutlery Drainer — £155K/yr Amazon UK Niche (2026) - Flapen"
---
# **cutlery drainer**
**Worth a look**
Shows no brand lock-in (top 5 brands take 50% of clicks), but soft demand (-18.2% this quarter) keeps it on the watch list.
Market size 33Growth 16Conversion 56Competition 79Returns 85Price range 34Avg price 24Brand share 85Review moat 60Quality gap 58
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Review moat**
**Good****1,098.53**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£1.32–£22.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£155K**
£155K/yr · 378K searches
**Avg price**
**Bad****£8.67**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-18.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, cutlery drainer is a £155K/yr Amazon United Kingdom market (378K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cutlery drainer market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£130K–£173K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#203**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **69%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**49 **—flat
**Sellers**
**110**
**Top-5 brand share**
**50%**
Top 20: 81%
**Top-5 click share**
**36%**
Top 20: 73%
**Open market**
**45%**
- Addis18% - Joseph Joseph12% - OriwarE8% - Simpcozy6% - ANHORTS6% - Hviww5%
## **Demand & seasonality**
Weekly Amazon search volume, last 95 weeks — -18.2% search growth over the last 90 days.
8K6KPrime Day '25Spike '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/cutlery-drainer/trend)
## **Top cutlery drainer search terms**
- **cutlery drainer**189K/yr-17.8%4.2% conv. - **cutlery drainer for sink**40K/yr-33.9%3.9% conv. - **utensil drainer**25K/yr-22.6%2.0% conv. - **cutlery caddy**19K/yr-2.8%1.6% conv. - **cutlery holder for table**19K/yr+3.7%0.8% conv. - **cutlery storage**19K/yr-14.2%0.8% conv. - **cutlery basket**11K/yr+2.5%0.4% conv. - **cutlery holder for sink**9K/yr-28.3%4.3% conv. - **cutlery stand**10K/yr-26.6%0.6% conv. - **cutlery racks**7K/yr-9.5%0.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/cutlery-drainer/search-terms)
## **Top cutlery drainer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£5K6%£9K9%£14K12%£19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Joseph Joseph Duo Kitchen Sink Cutlery Drainer with Knife Slot Kitchen Sink Drying Rack Cutlery Organiser Grey**Joseph Joseph**£7.26**4.6★869 rev](https://www.amazon.co.uk/dp/B0C61Z7PSP) [2**Addis 517939 Cutlery Utensil Drainer Caddy with 4 Compartments Black 14 x 14 x 13 cm**Addis**£1.70**4.6★1,878 rev](https://www.amazon.co.uk/dp/B078WB6ZS7) [3**OriwarE Utensil Holder 4 Divider 7.1 x 3.39 x 5.1 inch**OriwarE**£9.11**4.6★1,285 rev](https://www.amazon.co.uk/dp/B08XMHSXJ3) [4**Kitchen Utensil Holder Cutlery Holder Drainer Stainless Steel Cutlery Drainer for Sink Anti-Rust Kitchen Utensils Holder for Knives Forks and Spoons Space saving Utensil Drainer**ANHORTS**£7.44**4.4★411 rev](https://www.amazon.co.uk/dp/B0B3RJRLDP) [5**Simpcozy Utensil Holder Stainless Steel Cutlery Drainer Sink Caddy Rust Proof Sink Tidy Kitchen Sink Organiser Cutlery Organiser for Kitchen Utensil (Black)**Simpcozy**£7.45**4.4★393 rev](https://www.amazon.co.uk/dp/B0BW8BY95F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**304 Stainless Steel Cutlery Holder Rust Resistant And sturdy Cutlery Drainer Kitchen Cutlery Drainer for Sink for Can Store Forks Spoons Chopsticks etc (Silver)**YouthLoxus**£7.60**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GWF1YW14) [**YgonziRuvc Cutlery Drainer 3 Compartment Utensil Holder Drainer for Kitchen Countertop Space Saving Cutlery Caddy with Drainage Holes Grey 20.9 x 14.8 x 8.2 cm**YgonziRuvc**£9.19**1 rev8mo ago](https://www.amazon.co.uk/dp/B0G3GG748M) [**1pcs Cutlery Drainer Cutlery Holder For Kitchen Utensils Drainers For Kitchen Sink Compact And Durable Design Ideal For Organizing Spoons Forks And Knives Easy To Clean With Hooks Rust Proof**WaaRiuQ**£8.51**15 rev9mo ago](https://www.amazon.co.uk/dp/B0FX33NRLV) [**KEEYMENT Kitchen Utensils Holder Quick Drying Hollow Out Stainless Steel Cutlery Drainer Utensil Pot for Organize Drawers Countertops and Tableware Storage**KEEYMENT**£7.03**33 rev1y ago](https://www.amazon.co.uk/dp/B0F6LDJ4FW) [**Yeqqzq Cutlery Drainer Anti-Rust Sink Tidy Kitchen Utensil Holder Stainless Steel Cutlery Storage Rack for Fork Chopsticks**Yeqqzq**£9.22**12 rev1y ago](https://www.amazon.co.uk/dp/B0F5QD2TWG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**304 Stainless Steel Cutlery Holder Rust Resistant And sturdy Cutlery Drainer Kitchen Cutlery Drainer for Sink for Can Store Forks Spoons Chopsticks etc (Silver)**YouthLoxus**£7.60**2.5★**▲ 338%**](https://www.amazon.co.uk/dp/B0GWF1YW14) [**Addis Eco 100% Recycled Plastic Cutlery Utensil Drainer Tray holder caddy with 4 compartment Light Grey**Addis**£1.32**4.6★**▲ 121%**](https://www.amazon.co.uk/dp/B07XKV1C2C) [**YgonziRuvc Cutlery Drainer 3 Compartment Utensil Holder Drainer for Kitchen Countertop Space Saving Cutlery Caddy with Drainage Holes Grey 20.9 x 14.8 x 8.2 cm**YgonziRuvc**£9.19**5.0★**▲ 89%**](https://www.amazon.co.uk/dp/B0G3GG748M) [**Hviww Kitchen Utensil Holder Cutlery Drainer for Sink Cutlery Storage Sink Caddy Spoon Holder Chopsticks Holder Spoon Chopsticks Fork Drain Rack Basket Organizer Compartment Box (Grey)**Hviww**£6.25**4.6★**▲ 72%**](https://www.amazon.co.uk/dp/B0CJRBRT1L) [**Toski Cutlery Drainer 304 Stainless Steel Holder Quick Drying Cutlery Organiser Easy to Access Sturdy Cutlery Drainer for Sink Ventilated Kitchen Sink Tidy Non-Slip Black**Toski**£7.51**4.5★**▲ 61%**](https://www.amazon.co.uk/dp/B09W9GVLLP)
**~~View all trending →~~**
## **What buyers say about cutlery drainer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Its good solid quality”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Value For Money**11%
*“Great value”*
**Size-Overall**9%
*“Fits perfect”*
**Ease Of Cleaning**7%
*“helps keep things clean”*
**Strength**6%
*“Seems quite sturdy”*
**Ease Of Use**5%
*“Easy to use”*
**Storage Capacity**5%
*“Good storage”*
**Design-Overall**3%
*“Lovely crafted item”*
**Assembly/Installation**2%
*“Very easy to assemble”*
### **What buyers complain about **
**Size-Overall**37%
*“Pathetic size”*
**Quality-Overall**6%
*“Rubbish”*
**Adhesion/Stickiness**4%
*“I am finding it difficult to remove the glue”*
**Value For Money**3%
*“Definitely not worth the price”*
**Design-Overall**3%
*“Waste of money not designed well”*
**Ease Of Cleaning**3%
*“I find that it requires a good clean as the room on the inside can get mucky”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Balance/Stability**2%
*“Stability is a bit of an issue too”*
**Leak-Proof**2%
*“Water often dribbled from underneath”*
**Functionality-Overall**1%
*“Doesnt work”*
### **Top return reasons **
**Size-Overall**74%
**Quality-Overall**5%
**Color**3%
**Strength**2%
**Advertised Vs Actual Product**2%
**Defective Material/Parts**2%
**Material Quality**2%
**Functionality-Overall**1%
**Mechanism Issues**1%
**Compatibility-Overall**1%
## **Common questions**
- **Is cutlery drainer profitable to sell on Amazon United Kingdom?**
- The niche generates £155K/yr across 59 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is -18.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the cutlery drainer niche?**
- 49 brands and 110 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in cutlery drainer?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 1.5%.
- **When does demand for cutlery drainer peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the cutlery drainer niche?**
- Listings span £1.32–£22.12; the average listing price is £8.67 (sweet spot $15–$100). The average incumbent carries 1,099 reviews — the moat a new listing must climb.
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