---
title: "Search terms — custom paint by numbers - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/custom-paint-by-numbers/search-terms"
last_updated: "2026-07-31T21:41:57.210Z"
locale: en
meta:
  description: "Niche score 37/100 · £10K/yr market · 53K searches/yr · £14.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 37/100 · £10K/yr market · 53K searches/yr · £14.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — custom paint by numbers - Flapen"
---

# **custom paint by numbers**

**Skip it**

A small market ($10K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 12Conversion 16Competition 27Returns 97Price range 66Avg price 73Brand share 36Review moat 71Quality gap 52

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****£14.70**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****660.29**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£7.12–£30.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-25.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£10K**

£10K/yr · 53K searches

**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")