---
title: "Custom Paint By Numbers — £10K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/custom-paint-by-numbers"
last_updated: "2026-07-31T17:31:16.401Z"
locale: en
meta:
description: "Niche score 37/100 · £10K/yr market · 53K searches/yr · £14.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £10K/yr market · 53K searches/yr · £14.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Custom Paint By Numbers — £10K/yr Amazon UK Niche (2026) - Flapen"
---
# **custom paint by numbers**
**Skip it**
A small market ($10K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 12Conversion 16Competition 27Returns 97Price range 66Avg price 73Brand share 36Review moat 71Quality gap 52
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£14.70**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****660.29**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£7.12–£30.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-25.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£10K**
£10K/yr · 53K searches
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, custom paint by numbers is a £10K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **custom paint by numbers market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **£1K–£4K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#3,663**
- **Page quality**
- **0%**
- **Prime**
- **12%**
- **Sponsored**
- **100%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **212 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**12%**
- Bemaystar37% - Takuno14% - Rainsar12% - KURUMi11% - UM UPMALL10% - Painting by Numbers Ltd4% - Open — no brand owns it (7 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -25.7% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/custom-paint-by-numbers/trend)
## **Top custom paint by numbers search terms**
- **paint by numbers personalised**13K/yr-8.9%1.0% conv. - **personalised paint by numbers**18K/yr-27.9%1.3% conv. - **custom paint by numbers**17K/yr-42.0%1.2% conv. - **personalised paint by numbers for adults**5K/yr-21.3%1.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/custom-paint-by-numbers/search-terms)
## **Top custom paint by numbers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£1K20%£2K30%£3K40%£4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bemaystar Custom Paint by Numbers with Photo - Personalised Paint by Numbers for Adults - DIY Gifts Make Your Own Photo Home Wall Art Decor Custom Photo Painting Set for Beginners - 8x12in/20x30cm**Bemaystar**£13.74**4.5★1,161 rev](https://www.amazon.co.uk/dp/B0GTZ68J6B) [2**Custom Paint by Numbers Kit for Adults Beginners Personalised Paint by Numbers Canvas Set DIY Painting by Numbers Make Your Own Photo Unique Gifts for Couple Friends Family Pets Home Decor**Bemaystar**£16.29**4.5★2,031 rev](https://www.amazon.co.uk/dp/B0GC6711HY) [3**Takuno Personalised Paint by Numbers for Adults Canvas Personalised Photo with Frame Custom Painting by Numbers Kit Gifts for Home Wall Decor Valentines Birthday Children Partner Family Pets**Takuno**£10.99**4.1★22 rev](https://www.amazon.co.uk/dp/B0GJRYWVPZ) [4**KURUMi 24/36/48 Colors Personalised Paint by Numbers Kit for Adults Custom Photo DIY Painting Set for Beginners Create Unique Wall Art from Your Favorite Photo of Family Pet or Loved One**KURUMi**£11.98**4.6★416 rev](https://www.amazon.co.uk/dp/B0DPSN8WQG) [5**UM UPMALL Custom Paint by Numbers for Adults Beginners Personalised Paint by Numbers Kits Make Your Own Picture Customized Painting by Numbers for Friends Pets Family Home Decor**UM UPMALL**£15.62**4.6★1,729 rev](https://www.amazon.co.uk/dp/B0GDXHMHHL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HOBULL Personalised Paint by Numbers - Custom Photo Paint by Number Kits for Adults Personalised Photo Custom Painting by Number Kit Ideal Gifts for Women Men Friends Family Couple Home Decor**HOBULL**£8.07**0 rev3w ago](https://www.amazon.co.uk/dp/B0H793SDDW) [**Rainsar Personalised Paint by Numbers Canvas DIY Digital Paint by Number Kits for Adult Beginners Custom Photo Paint By Numbers for Friends Pets Family Home Decor (20x30cm)**Rainsar**£10.34**202 rev2mo ago](https://www.amazon.co.uk/dp/B0H1TSHPX5) [**Rainsar Personalised Paint by Numbers for Adults Beginners Custom Paint by Numbers Kits from Photo Make Your Own Picture Painting for Gift & Home Decor 20x30cm**Rainsar**£10.63**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H1QY32KX) [**Custom Paint by Numbers from Photo Fast UK Delivery Personalised Painting Kit Unique Gift for Adults & Beginners 40x50cm - No Frame (Rolled Canvas)**Painting by Numbers Ltd**£30.49**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GY662JY3) [**Custom Paint by Numbers from Photo Fast UK Delivery Personalised Painting Kit Unique Gift for Adults & Beginners 40x60cm - No Frame (Rolled Canvas)**Painting by Numbers Ltd**£30.19**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GY68K35B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Custom Paint by Numbers from Photo Fast UK Delivery Personalised Painting Kit Unique Gift for Adults & Beginners 40x60cm - No Frame (Rolled Canvas)**Painting by Numbers Ltd**£30.19**5.0★**▲ 258%**](https://www.amazon.co.uk/dp/B0GY68K35B) [**Rainsar Personalised Paint by Numbers for Adults Beginners Custom Paint by Numbers Kits from Photo Make Your Own Picture Painting for Gift & Home Decor 20x30cm**Rainsar**£10.63**0.0★**▲ 256%**](https://www.amazon.co.uk/dp/B0H1QY32KX) [**Rainsar Personalised Paint by Numbers Canvas DIY Digital Paint by Number Kits for Adult Beginners Custom Photo Paint By Numbers for Friends Pets Family Home Decor (20x30cm)**Rainsar**£10.34**4.4★**▲ 255%**](https://www.amazon.co.uk/dp/B0H1TSHPX5) [**Custom Paint by Numbers from Photo Fast UK Delivery Personalised Painting Kit Unique Gift for Adults & Beginners 40x50cm - No Frame (Rolled Canvas)**Painting by Numbers Ltd**£30.49**5.0★**▲ 255%**](https://www.amazon.co.uk/dp/B0GY662JY3) [**HOBULL Personalised Paint by Numbers - Custom Photo Paint by Number Kits for Adults Personalised Photo Custom Painting by Number Kit Ideal Gifts for Women Men Friends Family Couple Home Decor**HOBULL**£8.07**0.0★**▲ 254%**](https://www.amazon.co.uk/dp/B0H793SDDW)
**~~View all trending →~~**
## **What buyers say about custom paint by numbers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**43%
*“Excellent quality product”*
**Value For Money**11%
*“Great value”*
**Color**10%
*“The colour selection was very good”*
**Paint Quality**6%
*“Awesome picture & so much fun to paint”*
**Fun/Entertainment Experience**5%
*“Excellent fun”*
**Engraving/Paint/Sublimation**4%
*“Excellent I have done about 5 of them very happy with print and paints”*
**Comfort-Overall**4%
*“Sitting comfortably”*
**Size-Overall**3%
*“contains everything you need”*
**Image/Picture Clarity**2%
*“the quality of the picture is really good”*
**Advertised Vs Actual Product**1%
*“same as advertised”*
### **What buyers complain about **
**Color**39%
*“colours ruined it”*
**Paint Quality**21%
*“Even then, most of the paint pot was used up and the black is still obvious. esp #18”*
**Frame Quality**8%
*“Canvas not on a frame”*
**Gifting Purpose**6%
*“not great when this was a present”*
**Advertised Vs Actual Product**6%
*“This really should be made clear in the description”*
**Display Colors**4%
*“Disappointed with colours sent”*
**Size-Overall**3%
*“Numbers very small”*
**Measurement/Reading Accuracy**3%
*“Also the numbers are really hard to read”*
### **Top return reasons **
**Advertised Vs Actual Product**64%
**Frame Quality**29%
**Gifting Purpose**7%
## **Common questions**
- **Is custom paint by numbers profitable to sell on Amazon United Kingdom?**
- The niche generates £10K/yr across 17 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -25.7%. Flapen's verdict: Skip it (37/100).
- **How competitive is the custom paint by numbers niche?**
- 13 brands and 17 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in custom paint by numbers?**
- Top complaints mined from reviews: Color, Paint Quality, Frame Quality. The return rate is 0.6%.
- **When does demand for custom paint by numbers peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the custom paint by numbers niche?**
- Listings span £7.12–£30.49; the average listing price is £14.70 (sweet spot $15–$100). The average incumbent carries 660 reviews — the moat a new listing must climb.
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