---
title: "Trend — cushion inserts - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/cushion-inserts/trend"
last_updated: "2026-07-31T23:58:32.784Z"
locale: en
meta:
  description: "Niche score 57/100 · £920K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £920K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cushion inserts - Flapen"
---

# **cushion inserts**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 76Growth 23Conversion 86Competition 53Returns 100Price range 10Avg price 23Brand share 61Review moat 22Quality gap 63

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£920K**

£920K/yr · 1.1M searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-3.3%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£8.22**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****9,197.26**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****£4.16–£16.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100