---
title: "Cushion Inserts — £920K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/cushion-inserts"
last_updated: "2026-07-31T22:24:44.436Z"
locale: en
meta:
description: "Niche score 57/100 · £920K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £920K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cushion Inserts — £920K/yr Amazon UK Niche (2026) - Flapen"
---
# **cushion inserts**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 76Growth 23Conversion 86Competition 53Returns 100Price range 10Avg price 23Brand share 61Review moat 22Quality gap 63
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£920K**
£920K/yr · 1.1M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-3.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£8.22**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****9,197.26**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£4.16–£16.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cushion inserts is a £920K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cushion inserts market data**
- **Units sold / yr**
- **100K–125K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **£822K–£1.0M**
- units × avg price
- **Conversion rate**
- **9.7%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **33%**
- **Sponsored**
- **74%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 93%
**Open market**
**25%**
- Rohi23% - Utopia Bedding15% - Makimoo11% - NIGHTSLEEP10% - C Stores9% - Linen Empire6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.3% search growth over the last 90 days.
45K35KHoliday '24Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/cushion-inserts/trend)
## **Top cushion inserts search terms**
- **cushion inserts**520K/yr-3.0%5.9% conv. - **cushion inserts 45cm x 45cm**138K/yr+7.3%11.5% conv. - **45x45 cushion insert**108K/yr+7.3%13.1% conv. - **cushions 45cm x 45cm**80K/yr-15.3%9.6% conv. - **cushion pads**53K/yr-17.5%3.1% conv. - **45 x 45 cushion insert**33K/yr+2.1%13.7% conv. - **45cm cushion insert**17K/yr+36.2%12.9% conv. - **cushion pads 45 x 45**22K/yr-2.8%12.4% conv. - **18x18 cushion insert**20K/yr-9.3%13.0% conv. - **cushion insert**18K/yr-19.4%5.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/cushion-inserts/search-terms)
## **Top cushion inserts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£46K10%£92K15%£138K20%£184K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rohi Set of 4 Hypoallergenic Cushion pads 45cm x 45cm - White polyster square Cushions - Standard stuffer pack of Cushion inserts 45cm x 45cm (Pack of 4 | 18x18)**Rohi**£8.48**4.4★8,878 rev](https://www.amazon.co.uk/dp/B08KJB194K) [2**Utopia Bedding Cushion Inserts 45cm x 45cm (18x18 inch) Pack of 2 Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers**Utopia Bedding**£6.05**4.5★119,176 rev](https://www.amazon.co.uk/dp/B01NBNDC1T) [3**C Stores Cushion Inserts 45cm x 45cm (Pack of 4) for Indoor/Outdoor Sofas and Beds Square Cushion Pads Fillers Cushion Inners Anti-Allergy Cushion Supportive Bounce Back Comfort 18 x 18 Inch**C Stores**£7.43**4.6★12,286 rev](https://www.amazon.co.uk/dp/B0864PLB53) [4**Makimoo Cushion Inserts 45cm x 45cm (18 x 18) Throw Pillow Inserts Hollowfibre Filling for Sofa Bedding Cushion Pads (Pack of 2)**Makimoo**£7.63**4.3★2,293 rev](https://www.amazon.co.uk/dp/B0CQC6H9MZ) [5**Cushion Inserts Pads (Pack of 2) 45 x 45 cm (18x18 Inches) - White Hollowfibre Bounce Back Cushion Inner - Plump Square Cushion Pads for Sofa Couch & Decorative Pillow Fillers Made in UK**Linen Empire**£5.89**4.4★1,622 rev](https://www.amazon.co.uk/dp/B09LH614DT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4All Cushion Inserts 45cm x 45cm (18 x 18 inches) Cushion Pads with Soft Polycotton Cover Fluffy Square Pillow Inserts for Sofa & Bed Supportive Cushion Filling (1 45x45cm(18x18))**4All**£4.70**37 rev4mo ago](https://www.amazon.co.uk/dp/B0GT5DH1N7) [**LANE LINEN Cushion Inserts (Pack of 2) Throw Pillow Inserts 45x45 cm (18x18 inch) Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers**LANE LINEN**£9.39**5,144 rev7mo ago](https://www.amazon.co.uk/dp/B0G6S636K1) [**LANE LINEN Cushion Inserts (Pack of 4) Throw Pillow Inserts 45x45 cm (18x18 inch) Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers**LANE LINEN**£16.24**4,994 rev7mo ago](https://www.amazon.co.uk/dp/B0G6S45VP8) [**Amals choice Cushion Inserts 45cm x 45cm Pack of 4 Cushion Inner Pads 18 x 18 Cushion Insert For Sofa Hollow Fibre Cushion Pad**Amal's choice**£15.68**31 rev11mo ago](https://www.amazon.co.uk/dp/B0FNRMZ5BG) [**Makimoo Cushion Inserts 45cm x 45cm (18 x 18) Throw Pillow Inserts Hollowfibre Filling for Sofa Bedding Cushion Pads (Pack of 2)**Makimoo**£7.63**2,293 rev2y ago](https://www.amazon.co.uk/dp/B0CQC6H9MZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LANE LINEN Cushion Inserts (Pack of 4) Throw Pillow Inserts 45x45 cm (18x18 inch) Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers**LANE LINEN**£16.24**4.1★**▲ 356%**](https://www.amazon.co.uk/dp/B0G6S45VP8) [**Luxury Hollowfibre Pack of 4 Cushion Pads Inners Inserts 18x18 inches (45 x 45 cm) - White Square Cushion Fillers with Anti Dust Mite Down Proof Cover & Soft Polyester Filling for Sofa Bed & Couch**Iyan Soft Furnishing**£7.88**4.3★**▲ 345%**](https://www.amazon.co.uk/dp/B076HRS5RQ) [**LANE LINEN Cushion Inserts (Pack of 2) Throw Pillow Inserts 45x45 cm (18x18 inch) Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers**LANE LINEN**£9.39**4.0★**▲ 279%**](https://www.amazon.co.uk/dp/B0G6S636K1) [**4All Cushion Inserts 45cm x 45cm (18 x 18 inches) Cushion Pads with Soft Polycotton Cover Fluffy Square Pillow Inserts for Sofa & Bed Supportive Cushion Filling (1 45x45cm(18x18))**4All**£4.70**3.8★**▲ 278%**](https://www.amazon.co.uk/dp/B0GT5DH1N7) [**Cushion Inserts 45x45 cm (18x18 inch) Hollow Virgin Fibre Inner Pads for Sofa or Bed Hypoallergenic Cushion pads polyster square Standard stuffer pack of White Cushion Fillers (Pack of 2)**DreamNights**£8.39**4.4★**▲ 160%**](https://www.amazon.co.uk/dp/B0G1NBVSM8)
**~~View all trending →~~**
## **What buyers say about cushion inserts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Really well made”*
**Cushion**19%
*“Beautiful cushions”*
**Value For Money**19%
*“Excellent value”*
**Size-Overall**7%
*“Perfect size for covers that I had ordered on Amazon”*
**Comfort-Overall**7%
*“Quality and comfort”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Soft Feel**5%
*“These cushions are so soft”*
**Fluffiness**2%
*“Good fluffy pillows quite thick and plump, and great price”*
**Shape/Style**2%
*“do keep the shape as well”*
**Foam**1%
*“Good quality cushion pads”*
### **What buyers complain about **
**Quality-Overall**25%
*“Rubbish quality”*
**Cushion**15%
*“Flat cushions”*
**Size-Overall**11%
*“size is inaccurate”*
**Thickness**9%
*“Very chunky”*
**Advertised Vs Actual Product**6%
*“Didnt look like picture”*
**Value For Money**5%
*“Look expensive”*
**Material Quality**4%
*“not that awful plastic tea bag material”*
**Smell**2%
*“Arrived damp and smelling musky”*
**Strength**2%
*“Thin and flimsy”*
**Durability**1%
*“dont hold out hope long term”*
### **Top return reasons **
**Size-Overall**43%
**Cushion**20%
**Quality-Overall**14%
**Advertised Vs Actual Product**4%
**Thin**3%
**Material Quality**2%
**Soft Feel**2%
**Value For Money**1%
**Functionality-Overall**1%
**Fluffiness**1%
## **Common questions**
- **Is cushion inserts profitable to sell on Amazon United Kingdom?**
- The niche generates £920K/yr across 27 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the cushion inserts niche?**
- 19 brands and 22 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in cushion inserts?**
- Top complaints mined from reviews: Quality-Overall, Cushion, Size-Overall. The return rate is 0.1%.
- **When does demand for cushion inserts peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the cushion inserts niche?**
- Listings span £4.16–£16.24; the average listing price is £8.22 (sweet spot $15–$100). The average incumbent carries 9,197 reviews — the moat a new listing must climb.
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