---
title: "Cushion Inserts 60cm X 60cm — £70K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/cushion-inserts-60cm-x-60cm"
last_updated: "2026-07-31T18:49:42.566Z"
locale: en
meta:
description: "Niche score 41/100 · £70K/yr market · 78K searches/yr · £12.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £70K/yr market · 78K searches/yr · £12.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cushion Inserts 60cm X 60cm — £70K/yr Amazon UK Niche (2026) - Flapen"
---
# **cushion inserts 60cm x 60cm**
**Skip it**
A small market ($70K/yr) — this niche doesn't clear our bar today.
Market size 18Growth 19Conversion 77Competition 21Returns 100Price range 45Avg price 50Brand share 36Review moat 19Quality gap 57
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£12.03**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£4.96–£23.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-12.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****14,317.38**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£70K**
£70K/yr · 78K searches
According to Flapen's Amazon United Kingdom niche tracking, cushion inserts 60cm x 60cm is a £70K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cushion inserts 60cm x 60cm market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **£72K–£96K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **31%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **203 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**13%**
- Linen Empire32% - Rohi24% - Utopia Bedding17% - AR7% - EGYPTO4% - NIGHTZONE4% - Open — no brand owns it (5 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — -12.5% search growth over the last 90 days.
2K1KBlack Friday '24Holiday '24Spike '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/cushion-inserts-60cm-x-60cm/trend)
## **Top cushion inserts 60cm x 60cm search terms**
- **cushion inserts 60cm x 60cm**21K/yr+2.3%7.3% conv. - **60x60 cushion insert**21K/yr-7.1%9.0% conv. - **60 x 60 cushion insert**12K/yr-15.9%9.9% conv. - **60x60 cushions**6K/yr-30.3%3.3% conv. - **large cushion inserts**4K/yr+0.6%2.0% conv. - **60cm cushion insert**4K/yr-29.0%9.1% conv. - **24x24 inch cushion inserts**3K/yr-28.5%8.1% conv. - **cushions 60cm x 60cm**4K/yr-28.3%7.4% conv. - **60 x 60 cushion**3K/yr-37.6%4.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/cushion-inserts-60cm-x-60cm/search-terms)
## **Top cushion inserts 60cm x 60cm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£14K30%£21K40%£28K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cushion Inserts Pads (Pack of 2) 60 x 60 cm (24x24 Inches) - White Virgin Hollowfibre Bounce Back Cushion Inner - Plump Square Cushion Pads for Sofa Couch & Decorative Pillow Fillers - Made in UK**Linen Empire**£7.46**4.4★1,622 rev](https://www.amazon.co.uk/dp/B09LH48V21) [2**Rohi Set of 4 Hypoallergenic Cushion pads 60cm x 60cm - White polyster square Cushions - Standard stuffer pack of Cushion inserts 60cm x 60cm (Pack of 4 | 24x24)**Rohi**£13.46**4.4★8,878 rev](https://www.amazon.co.uk/dp/B08KJGKT1W) [3**Utopia Bedding Cushion Inserts Hollowfibre Inner Pads for Sofa or Bed Cushions Fillers (2 White 60x60 cm)**Utopia Bedding**£8.06**4.5★119,176 rev](https://www.amazon.co.uk/dp/B07KCC7CNF) [4**Rohi Set of 2 Hypoallergic Cushion Inner Pads (Pack of 2) 24 x 24 (60cm x 60cm) Cushion Insert Decorative Square Pillow Stuffer for Sofa Couch Cushions**Rohi**£10.21**4.4★21,147 rev](https://www.amazon.co.uk/dp/B06XXFVGXJ) [5**AR Hotel Qullity Cushion Pads Inners Insert Fillers Hollow Fiber Cushion Pads Multi Pack 12 14 16 18 20 22 24 26 (Pack of 1 24X24(60X60cm))**AR**£4.96**4.6★6,701 rev](https://www.amazon.co.uk/dp/B01NAP8WDW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LANE LINEN Cushion Inserts (Pack of 2) 60x60 cm (24x24 inch) Throw Pillow Inserts - Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers**LANE LINEN**£14.90**5,144 rev7mo ago](https://www.amazon.co.uk/dp/B0G6SQK212) [**Luxury Hollowfibre New White Hollowfiber Cushion Pad Inner Stuffer Pillow Polyester Insert Square Hypoallergenic (24 X 24 1 Count (Pack of 1))**adsin**£5.24**1,983 rev1y ago](https://www.amazon.co.uk/dp/B08DD766RM) [**EGYPTO Pack of 4 Cushion Inserts 60cm x 60cm | Plump Bounce Back 24x24 Cushion Inserts | Hypoallergenic Throw & Sofa Pillows Inner | Made in UK**EGYPTO**£13.96**2,309 rev1y ago](https://www.amazon.co.uk/dp/B0DZHHR4N5) [**OTPIPCS 60 x 60 Cushion Inserts Pack of 2 - Soft and Fluffy Large Sofa Decorative White Square 24 x 24 Inches Throw Pillow Inserts Stuffing for Living Room Couch and Bedroom Interior Cushions**OTPIPCS**£21.24**371 rev1y ago](https://www.amazon.co.uk/dp/B0DLLCJ3X8) [**Utopia Bedding Cushion Inner Pads (Pack of 2) 60x60 cm (24 x 24 inches) Cushion Stuffer Inserts Hollowfibre Piping Pillows (White)**Utopia Bedding**£9.59**10,957 rev2y ago](https://www.amazon.co.uk/dp/B0C9DW8KG1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LANE LINEN Cushion Inserts (Pack of 2) 60x60 cm (24x24 inch) Throw Pillow Inserts - Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers**LANE LINEN**£14.90**4.0★**▲ 303%**](https://www.amazon.co.uk/dp/B0G6SQK212) [**Oubonun Cushion Inserts 60x60cm (Pack of 2) Soft & Fluffy Down Alternative Square Cushion Pads with Soft Cotton Cover for Sofa or Bed Machine Washable White (24x24 Inch)**Oubonun**£23.20**4.6★**▲ 197%**](https://www.amazon.co.uk/dp/B0BZRYS8M2) [**EGYPTO Pack of 4 Cushion Inserts 60cm x 60cm | Plump Bounce Back 24x24 Cushion Inserts | Hypoallergenic Throw & Sofa Pillows Inner | Made in UK**EGYPTO**£13.96**4.4★**▲ 72%**](https://www.amazon.co.uk/dp/B0DZHHR4N5) [**Cushion Inserts Pads (Pack of 2) 60 x 60 cm (24x24 Inches) - White Virgin Hollowfibre Bounce Back Cushion Inner - Plump Square Cushion Pads for Sofa Couch & Decorative Pillow Fillers - Made in UK**Linen Empire**£7.46**4.4★**▲ 47%**](https://www.amazon.co.uk/dp/B09LH48V21) [**NIGHTZONE 24 x 24 Cushion Inner Pads Square Insert Fillers- Pack of 4 (60 x 60 cm) Anti-Allergy Cushion Stuffer Inserts**NIGHTZONE**£10.94**4.3★**▲ 41%**](https://www.amazon.co.uk/dp/B0C6B3YBYS)
**~~View all trending →~~**
## **What buyers say about cushion inserts 60cm x 60cm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cushion**26%
*“Fluffy and Well-Filled Cushions”*
**Quality-Overall**20%
*“Good quality”*
**Value For Money**11%
*“Firm & fair price”*
**Comfort-Overall**8%
*“comfortable”*
**Soft Feel**8%
*“These are so so comfy to sleep on, very soft”*
**Size-Overall**5%
*“they work well was a good fit look good personally not the best I've had”*
**Fluffiness**5%
*“It's really really plump and padded and won't be flattening any time soon for sure, im ecstatic”*
**Material Quality**4%
*“Good material”*
**Upholstery/Fabric Quality**2%
*“Good fabric quality”*
**Advertised Vs Actual Product**2%
*“As described”*
### **What buyers complain about **
**Quality-Overall**30%
*“Very very poor quality”*
**Size-Overall**15%
*“to me there NOT the size we ordered at all there smaller”*
**Cushion**15%
*“Awful cushions, it's probably a case of get what you pay for so I'll look for some better quality”*
**Durability**10%
*“Terrible, they wouldn't last 5 mins”*
**Value For Money**10%
*“Waste of money”*
**Strength**5%
*“they are not firm”*
**Advertised Vs Actual Product**3%
*“not as pictured”*
**Thickness**3%
*“Uselessly thin pillows”*
**Fluffiness**3%
*“The pillows on arrival and two days after being fitted do not puff out like you see in the images and if i had known how poor they would have been, i would not have bought them, thin and whilst they are not uncomfortable, they are expensive and thin, filling is pathetically useless”*
### **Top return reasons **
**Size-Overall**51%
**Cushion**21%
**Quality-Overall**9%
**Advertised Vs Actual Product**3%
**Thin**2%
**Compatibility-Overall**2%
**Value For Money**2%
**Fluffiness**1%
**Thickness**1%
**Material Quality**1%
## **Common questions**
- **Is cushion inserts 60cm x 60cm profitable to sell on Amazon United Kingdom?**
- The niche generates £70K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the cushion inserts 60cm x 60cm niche?**
- 11 brands and 13 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in cushion inserts 60cm x 60cm?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Cushion. The return rate is 0.1%.
- **When does demand for cushion inserts 60cm x 60cm peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the cushion inserts 60cm x 60cm niche?**
- Listings span £4.96–£23.20; the average listing price is £12.03 (sweet spot $15–$100). The average incumbent carries 14,317 reviews — the moat a new listing must climb.
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