---
title: "Curtains — £608K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/curtains"
last_updated: "2026-07-31T18:45:19.635Z"
locale: en
meta:
description: "Niche score 37/100 · £608K/yr market · 7.2M searches/yr · £14.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £608K/yr market · 7.2M searches/yr · £14.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Curtains — £608K/yr Amazon UK Niche (2026) - Flapen"
---
# **curtains**
**Skip it**
Weak search conversion (0.6%) — this niche doesn't clear our bar today.
Market size 64Growth 21Conversion 7Competition 34Returns 55Price range 61Avg price 69Brand share 19Review moat 15Quality gap 40
**Avg price**
**Good****£14.23**
avg listing price — sweet spot $15–$100
**Market size**
**Good****£608K**
£608K/yr · 7.2M searches
**Price range**
**Good****£7.57–£26.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-8.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****21,718.6**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, curtains is a £608K/yr Amazon United Kingdom market (7.2M searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 37/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **curtains market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£712K–£854K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**5%**
- Deconovo56% - PONY DANCE22% - AMEHA7% - INOVADAY5% - Hafaa3% - Aspire Homeware3% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.
200K150KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/curtains/trend)
## **Top curtains search terms**
- **curtains**2.5M/yr-16.4%0.3% conv. - **blackout curtains**1.1M/yr+38.6%0.7% conv. - **curtains for living room**659K/yr-24.3%0.0% conv. - **curtains for bedroom**494K/yr-14.8%0.3% conv. - **curtain**262K/yr-4.0%0.3% conv. - **blackout curtains for bedroom**163K/yr+6.8%0.4% conv. - **bedroom curtains**201K/yr-23.1%0.3% conv. - **black out curtains**119K/yr+40.7%0.7% conv. - **eyelet curtains**213K/yr-22.9%0.3% conv. - **black out curtains uk**119K/yr+6.9%0.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/curtains/search-terms)
## **Top curtains products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£61K20%£122K30%£182K40%£243K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Deconovo Blackout Curtains Bedroom Super Soft Thermal Insulated Eyelet Blackout Curtains for Living Room 46 x 54 Inch Black 2 Panels**Deconovo**£9.51**4.5★73,778 rev](https://www.amazon.co.uk/dp/B00VWMGLVM) [2**PONY DANCE Grey Blackout Thermal Insulated Curtains for Bedroom 46 x 54 Inch Short Eyelet Curtains & Drapes Soft Black Out 2 Panels for Window Living Room/Kitchen**PONY DANCE**£8.37**4.5★51,001 rev](https://www.amazon.co.uk/dp/B01CNV25VU) [3**AMEHA Blackout Eyelet Curtains for Bedroom Black Out Cream Curtains Thermal Insulated Ring Top Window Treatment Short Curtain 46X54 Inch 2 Panels with Tiebacks**AMEHA**£10.03**4.3★1,944 rev](https://www.amazon.co.uk/dp/B0CCV72WC5) [4**Deconovo 100% Blackout Curtains Faux Linen Thermal Insulated Eyelet Curtains for Bedroom W46 x L54 Inch Pale Khaki One Pair**Deconovo**£18.36**4.6★2,436 rev](https://www.amazon.co.uk/dp/B07SRP975B) [5**Deconovo Grey Blackout Curtains 46 x 54 Inch Eyelet Super Soft Thermal Insulated Bedroom Blackout Eyelet Curtains for Living Room Light Grey 2 Panels**Deconovo**£9.67**4.5★73,778 rev](https://www.amazon.co.uk/dp/B00VWMHKD0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TOPICK Grey Blackout Curtains for Bedroom 54 Inch Drop Thermal Insulated Room Darkening Curtains for Living Room Balcony Super Soft Kitchen Window Curtain 2 Panels W46 x L54 Inch**TOPICK**£11.92**302 rev9mo ago](https://www.amazon.co.uk/dp/B0FKBF2MQX) [**INOVADAY 100% Blackout Eyelet Curtains 2 Panels 46 W x 54 L Cream**INOVADAY**£20.97**106 rev10mo ago](https://www.amazon.co.uk/dp/B0FR4L9LVF) [**INOVADAY 100% Blackout Curtains 2 Panels Cream Curtains 50 W x 84 L**INOVADAY**£25.08**151 rev1y ago](https://www.amazon.co.uk/dp/B0F8Q89KJJ) [**DEFYNEE 100% Blackout Curtains for Bedroom 50 x 84 Inch Drop Back Tab/Rod Pocket Thermal Insulated Curtains with Coating Back Layers for Room Darkening Privacy Protection 2 Panels Cream**DEFYNEE**£26.78**120 rev1y ago](https://www.amazon.co.uk/dp/B0F6T5GBRY) [**PONY DANCE 100% Blackout Curtains for Bedroom - Thermal Full Blackout Eyelet Curtains & Drapes Heat and Light Blocking Panels for Living Room with Black Liner 2 Pcs 52 x 54 Inch Sage Green**PONY DANCE**£15.24**221 rev1y ago](https://www.amazon.co.uk/dp/B0F32V9NPP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hafaa Blackout Curtains for Bedroom 46 X 54 Inch Thermal Insulated Eyelet Grey Curtains for Living Room Super Soft Curtain & Drapes (2 Panels with 2 Tiebacks)**Hafaa**£10.71**4.4★**▲ 268%**](https://www.amazon.co.uk/dp/B0B5LRLCB6) [**INOVADAY 100% Blackout Eyelet Curtains 2 Panels 46 W x 54 L Cream**INOVADAY**£20.97**4.6★**▲ 128%**](https://www.amazon.co.uk/dp/B0FR4L9LVF) [**PONY DANCE 100% Blackout Curtains for Bedroom - Thermal Full Blackout Eyelet Curtains & Drapes Heat and Light Blocking Panels for Living Room with Black Liner 2 Pcs 52 x 54 Inch Sage Green**PONY DANCE**£15.24**4.7★**▲ 74%**](https://www.amazon.co.uk/dp/B0F32V9NPP) [**Deconovo Super Soft Thermal Insulated Curtains Eyelet Bedroom Blackout Curtains for Nursery 46 x 90 Drop Inch Black 2 Panels**Deconovo**£18.60**4.5★**▲ 48%**](https://www.amazon.co.uk/dp/B00VWM639W) [**Deconovo Grey Blackout Curtains 46 x 54 Inch Eyelet Super Soft Thermal Insulated Bedroom Blackout Eyelet Curtains for Living Room Light Grey 2 Panels**Deconovo**£9.67**4.5★**▲ 47%**](https://www.amazon.co.uk/dp/B00VWMHKD0)
**~~View all trending →~~**
## **What buyers say about curtains**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“No complaints”*
**Value For Money**22%
*“Good Value”*
**Size-Overall**9%
*“Perfect fit”*
**Advertised Vs Actual Product**8%
*“As described”*
**Upholstery/Fabric Quality**7%
*“Perfect size for my windowa, lovely colour and fabric”*
**Color**7%
*“Colour is lovely”*
**Material Quality**6%
*“soft material”*
**Soft Feel**3%
*“soft to the touch”*
**Assembly/Installation**3%
*“Easy to install”*
**Weight Light**3%
*“Not too heavy either”*
### **What buyers complain about **
**Quality-Overall**20%
*“Extremely poor quality”*
**Thickness**12%
*“They look thin”*
**Size-Overall**11%
*“did not fit”*
**Material Quality**9%
*“Black out curtains that let let though because of cheap materials really defeats the point”*
**Advertised Vs Actual Product**7%
*“Deeply disappointed given the bold claims on the listing”*
**Color**6%
*“Black out”*
**Functionality-Overall**5%
*“No very good blocking out light when there or post to be blackout”*
**Value For Money**3%
*“didn't expect much for the price was right”*
**Smell**3%
*“They hang really weird and they smell”*
**Thin**3%
*“Very thin”*
### **Top return reasons **
**Size-Overall**60%
**Color**17%
**Quality-Overall**6%
**Material Quality**4%
**Advertised Vs Actual Product**2%
**Functionality-Overall**2%
**Compatibility-Overall**2%
**Thin**1%
**Display Colors**1%
**Smell**1%
## **Common questions**
- **Is curtains profitable to sell on Amazon United Kingdom?**
- The niche generates £608K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Skip it (37/100).
- **How competitive is the curtains niche?**
- 9 brands and 11 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in curtains?**
- Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 2.8%.
- **When does demand for curtains peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the curtains niche?**
- Listings span £7.57–£26.78; the average listing price is £14.23 (sweet spot $15–$100). The average incumbent carries 21,719 reviews — the moat a new listing must climb.
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