---
title: "Search terms — cups - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/cups/search-terms"
last_updated: "2026-08-01T02:50:43.068Z"
locale: en
meta:
  description: "Niche score 59/100 · £317K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £317K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — cups - Flapen"
---

# **cups**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 22Conversion 39Competition 85Returns 97Price range 50Avg price 49Brand share 88Review moat 60Quality gap 45

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****47%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Review moat**

**Good****1,090.68**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£317K**

£317K/yr · 851K searches

**Price range**

**Good****£1.61–£28.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£11.83**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-5.2%**

90-day search growth — must beat 0% to launch