---
title: "Cups — £317K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/cups"
last_updated: "2026-07-31T23:57:41.622Z"
locale: en
meta:
description: "Niche score 59/100 · £317K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £317K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cups — £317K/yr Amazon UK Niche (2026) - Flapen"
---
# **cups**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 52Growth 22Conversion 39Competition 85Returns 97Price range 50Avg price 49Brand share 88Review moat 60Quality gap 45
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Review moat**
**Good****1,090.68**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£317K**
£317K/yr · 851K searches
**Price range**
**Good****£1.61–£28.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£11.83**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-5.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cups is a £317K/yr Amazon United Kingdom market (851K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cups market data**
- **Units sold / yr**
- **25K–30K**
- avg 250–500/product
- **Revenue / yr**
- **£296K–£355K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#563**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **88%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**43 **▲rising
**Sellers**
**71**
**Top-5 brand share**
**47%**
Top 20: 85%
**Top-5 click share**
**30%**
Top 20: 66%
**Open market**
**48%**
- Zuvo21% - Argon Tableware7% - We Can Source It Ltd7% - Dawsons Living6% - Belgravia5% - ACCURATE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/home-garden/cups/trend)
## **Top cups search terms**
- **cups**340K/yr+7.6%2.4% conv. - **coffee cups**286K/yr-14.6%2.8% conv. - **cup**211K/yr-13.1%0.4% conv. - **coffe cups**14K/yr-8.4%4.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/cups/search-terms)
## **Top cups products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£6K4%£13K6%£19K8%£25K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zuvo \[50 Pack Takeaway Coffee Cups with Lids | Disposable Insulated Triple Wall Ripple Kraft Paper Coffee Cups for Takeaway Coffee Tea or hot Liquids | Pack of 50 (12 Oz.) Black**Zuvo**£8.94**4.2★1,083 rev](https://www.amazon.co.uk/dp/B07YZQ3FHL) [2**Argon Tableware Coloured Coffee Mugs - Grey - 350ml - Pack of 6 - Gloss Ceramic Stoneware Latte Cappuccino Cups Hot Chocolate Cups Colourful Mug Set with Handle**Argon Tableware**£12.50**4.6★4,519 rev](https://www.amazon.co.uk/dp/B07L8JMW7D) [3**Dawsons Living Multi-Coloured Stoneware Mugs Set - Wide Tea Coffee and Hot Chocolate Cups - Set of 6-11 oz / 312ml**Dawsons Living**£13.09**4.7★2,590 rev](https://www.amazon.co.uk/dp/B08CY293WM) [4**500 x Kraft 8 Ounce Ripple 3 Ply Disposable Insulated Paper Cups For Tea Coffee Cappuccino Hot Drinks**Belgravia**£18.50**4.6★433 rev](https://www.amazon.co.uk/dp/B00IXVLCQY) [5**ACCURATE 100 X 180ML (7 Ounce) Clear Plastic Disposable Drink Cups for Water Coolers/Travel/Camping/Parties and Events**ACCURATE**£4.33**4.3★116 rev](https://www.amazon.co.uk/dp/B0F3XMS864)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**100X Clear Plastic Disposable Drink Cups for Water 7 Oz/180ml Perfect for Drinking Events Home Parties Picnic and Everyday Use (Pack of 100)**NAEEM SONS**£4.06**271 rev1y ago](https://www.amazon.co.uk/dp/B0FFH9WN1D) [**Wrova Reusable Plastic Cups | Set of 6 | Unbreakable Drinking Glasses 350ML Cup Sets Dishwasher and Microwave Safe Tumbler Lightweight Plastic Cup for Kitchen & Outdoor - Multicolors**Wrova**£8.38**53 rev1y ago](https://www.amazon.co.uk/dp/B0FCRJFT3L) [**G4GADGET 50x 180ml Plastic Disposable Cups Clear Drink Cups for Office Picnics Parties Travel & Everyday Use | Ideal for Juice Tea Soft Drinks Water & More**G4GADGET**£3.34**151 rev1y ago](https://www.amazon.co.uk/dp/B0FB9N43VB) [**ACCURATE 100 X 180ML (7 Ounce) Clear Plastic Disposable Drink Cups for Water Coolers/Travel/Camping/Parties and Events**ACCURATE**£4.33**116 rev1y ago](https://www.amazon.co.uk/dp/B0F3XMS864) [**Ava Nord Ceramic Coffee Mugs Set of 4 | 340 ml Stoneware Coffee Cups | Lead-Free Non-Toxic | Microwave and Dishwasher Safe | Comfortable Handle | Aesthetic Nordic Design for Tea and Latte | Sage Ash**Ava Nord**£21.00**518 rev1y ago](https://www.amazon.co.uk/dp/B0DPGF2NX7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ACCURATE 100 X 180ML (7 Ounce) Clear Plastic Disposable Drink Cups for Water Coolers/Travel/Camping/Parties and Events**ACCURATE**£4.33**4.3★**▲ 285%**](https://www.amazon.co.uk/dp/B0F3XMS864) [**G4GADGET 50x 180ml Plastic Disposable Cups Clear Drink Cups for Office Picnics Parties Travel & Everyday Use | Ideal for Juice Tea Soft Drinks Water & More**G4GADGET**£3.34**4.5★**▲ 195%**](https://www.amazon.co.uk/dp/B0FB9N43VB) [**Ava Nord Ceramic Coffee Mugs Set of 4 | 340 ml Stoneware Coffee Cups | Lead-Free Non-Toxic | Microwave and Dishwasher Safe | Comfortable Handle | Aesthetic Nordic Design for Tea and Latte | Sage Ash**Ava Nord**£21.00**4.7★**▲ 194%**](https://www.amazon.co.uk/dp/B0DPGF2NX7) [**We Can Source It Ltd - 500 x 12oz Ripple Brown Kraft Paper Cups - Strong 3-PLY Disposable Insulated Coffee Cups - Leak-Proof Recyclable Drinking Cups for Hot Drinks Tea Coffee and Beverages**We Can Source It Ltd**£27.11**4.6★**▲ 91%**](https://www.amazon.co.uk/dp/B07B27J1X8) [**500 x Kraft 8 Ounce Ripple 3 Ply Disposable Insulated Paper Cups For Tea Coffee Cappuccino Hot Drinks**Belgravia**£18.50**4.6★**▲ 52%**](https://www.amazon.co.uk/dp/B00IXVLCQY)
**~~View all trending →~~**
## **What buyers say about cups**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Good Quality mugs”*
**Value For Money**13%
*“Excellent value”*
**Size-Overall**9%
*“Great size as some we find are too small”*
**Strength**7%
*“sturdy cups”*
**Color**6%
*“colours are amazing”*
**Ease Of Use**4%
*“Easy to handle”*
**Leak-Proof**4%
*“Does not leak”*
**Advertised Vs Actual Product**4%
*“Better than expected”*
**Temperature Retention**4%
*“Holds the temperature well”*
**Design-Overall**3%
*“their design makes them stand out”*
### **What buyers complain about **
**Size-Overall**16%
*“Too big”*
**Quality-Overall**12%
*“Bad quality”*
**Leak-Proof**11%
*“Leaks like a sieve”*
**Value For Money**6%
*“Not worth the price”*
**Durability**5%
*“Terrible base broke straight away”*
**Strength**5%
*“Extremely flimsy”*
**Thickness**4%
*“A bit chunky”*
**Smell**3%
*“Chemical Smell”*
**Ease Of Use**2%
*“unfit to use”*
**Weight Heavy**2%
*“when full they are quite heavy”*
### **Top return reasons **
**Size-Overall**58%
**Quality-Overall**7%
**Leak-Proof**5%
**Color**4%
**Advertised Vs Actual Product**3%
**Strength**3%
**Thin**2%
**Material Quality**2%
**Value For Money**2%
**Ease Of Use**1%
## **Common questions**
- **Is cups profitable to sell on Amazon United Kingdom?**
- The niche generates £317K/yr across 75 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the cups niche?**
- 43 brands and 71 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in cups?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Leak-Proof. The return rate is 0.5%.
- **When does demand for cups peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the cups niche?**
- Listings span £1.61–£28.64; the average listing price is £11.83 (sweet spot $15–$100). The average incumbent carries 1,091 reviews — the moat a new listing must climb.
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