---
title: "Search terms — cross stitch frame - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/cross-stitch-frame/search-terms"
last_updated: "2026-07-31T23:24:18.595Z"
locale: en
meta:
  description: "Niche score 51/100 · £68K/yr market · 146K searches/yr · £15.24 avg price. Soft demand (-31.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £68K/yr market · 146K searches/yr · £15.24 avg price. Soft demand (-31.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — cross stitch frame - Flapen"
---

# **cross stitch frame**

**Worth a look**

Shows a thin review moat (161 avg reviews), but soft demand (-31.8% this quarter) keeps it on the watch list.

Market size 17Growth 9Conversion 38Competition 56Returns 75Price range 69Avg price 76Brand share 66Review moat 92Quality gap 86

**Review moat**

**Great****160.61**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****£15.24**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.0%**

return rate — above 5% kills the launch gate

**Price range**

**Good****£7.36–£31.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£68K**

£68K/yr · 146K searches

**Growth**

**Bad****-31.8%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")