---
title: "Crock Pot — £236K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/crock-pot"
last_updated: "2026-08-01T02:09:25.810Z"
locale: en
meta:
description: "Niche score 34/100 · £236K/yr market · 178K searches/yr · £37.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £236K/yr market · 178K searches/yr · £37.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Crock Pot — £236K/yr Amazon UK Niche (2026) - Flapen"
---
# **crock pot**
**Skip it**
Soft demand (-50.8% this quarter) — this niche doesn't clear our bar today.
Market size 44Growth 0Conversion 44Competition 20Returns 53Price range 92Avg price 95Brand share 3Review moat 24Quality gap 33
**Avg price**
**Incredible****£37.87**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£12.43–£91.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****£236K**
£236K/yr · 178K searches
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,678.86**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-50.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, crock pot is a £236K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crock pot market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£189K–£227K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#64**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**178**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- Crock-Pot91% - Russell Hobbs2% - Ninja2% - Tower2% - Morphy Richards2% - nuovva1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -50.8% search growth over the last 90 days.
8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/crock-pot/trend)
## **Top crock pot search terms**
- **crock pot**105K/yr-6.5%2.3% conv. - **crock pot slow cooker**52K/yr-83.8%3.4% conv. - **crockpot slow cooker 6.5 ltr**21K/yr-62.3%4.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/crock-pot/search-terms)
## **Top crock pot products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£24K20%£47K30%£71K40%£95K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 6.5 L (8+ People) | Black [SCV655B]](https://m.media-amazon.com/images/I/51Ya6+JAwdL.jpg)**Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 6.5 L (8+ People) | Black \[SCV655B\]**Crock-Pot**£25.45**4.5★2,616 rev](https://www.amazon.co.uk/dp/B007XEJ40S) [2![Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 1.8 L Small Slow Cooker (Serves 1-2 People) | Energy Efficient | Black [CSC080]](https://m.media-amazon.com/images/I/41-40FfAmkL.jpg)**Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 1.8 L Small Slow Cooker (Serves 1-2 People) | Energy Efficient | Black \[CSC080\]**Crock-Pot**£12.43**4.6★14,222 rev](https://www.amazon.co.uk/dp/B08FB994L8) [3![Crock-Pot Digital Slow Cooker | 3.5 L (3-4 People) | Programmable Countdown Timer | UK 3 Pin Plug | Black [CSC113]](https://m.media-amazon.com/images/I/51rAZfrw9KL.jpg)**Crock-Pot Digital Slow Cooker | 3.5 L (3-4 People) | Programmable Countdown Timer | UK 3 Pin Plug | Black \[CSC113\]**Crock-Pot**£30.29**4.6★6,875 rev](https://www.amazon.co.uk/dp/B0C6XXJKHV) [4![Crock-Pot Lift and Serve Digital Slow Cooker with Hinged Lid and Programmable Countdown Timer | 4.7 L (up to 5 People) | Energy Efficient | Black [CSC052]](https://m.media-amazon.com/images/I/51THjRKtOdL.jpg)**Crock-Pot Lift and Serve Digital Slow Cooker with Hinged Lid and Programmable Countdown Timer | 4.7 L (up to 5 People) | Energy Efficient | Black \[CSC052\]**Crock-Pot**£38.01**4.6★6,875 rev](https://www.amazon.co.uk/dp/B07DHML8R3) [5![Crock-Pot TimeSelect Digital Slow Cooker | Programmable Digital Display | 5.6 L (7+ People) | Keep Warm Function | Energy Efficient | Stainless Steel [CSC066]](https://m.media-amazon.com/images/I/51GVus+KDYL.jpg)**Crock-Pot TimeSelect Digital Slow Cooker | Programmable Digital Display | 5.6 L (7+ People) | Keep Warm Function | Energy Efficient | Stainless Steel \[CSC066\]**Crock-Pot**£44.85**4.5★1,173 rev](https://www.amazon.co.uk/dp/B0891SGRKG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crockpot Portable Electric Lunch Box for on the go 20 oz Black Liquorice**Crock-Pot**£35.21**3,067 rev2y ago](https://www.amazon.co.uk/dp/B09BDGFSWS) [![Crock-Pot TimeSelect Slow Cooker | Programmable Digital Display | 5.6 L (7+ People) | Removable Hob-Safe Bowl Sears Meat & Vegetables | Black [CSC093]](https://m.media-amazon.com/images/I/310PH-AANML.jpg)**Crock-Pot TimeSelect Slow Cooker | Programmable Digital Display | 5.6 L (7+ People) | Removable Hob-Safe Bowl Sears Meat & Vegetables | Black \[CSC093\]**Crock-Pot**£49.48**15 rev2y ago](https://www.amazon.co.uk/dp/B0BPSGSP7K) [![Crock-Pot Digital Slow Cooker | 3.5 L (3-4 People) | Programmable Countdown Timer | UK 3 Pin Plug | Black [CSC113]](https://m.media-amazon.com/images/I/51rAZfrw9KL.jpg)**Crock-Pot Digital Slow Cooker | 3.5 L (3-4 People) | Programmable Countdown Timer | UK 3 Pin Plug | Black \[CSC113\]**Crock-Pot**£30.29**6,875 rev3y ago](https://www.amazon.co.uk/dp/B0C6XXJKHV) [![Crock-Pot Sizzle & Stew Digital Slow Cooker | 6.5 L (8+ People) | Removable Induction Hob-Safe Bowl Sears Meat & Vegetables | UK 3 Pin Plug | Stainless Steel [CSC112]](https://m.media-amazon.com/images/I/513VzWBIYPL.jpg)**Crock-Pot Sizzle & Stew Digital Slow Cooker | 6.5 L (8+ People) | Removable Induction Hob-Safe Bowl Sears Meat & Vegetables | UK 3 Pin Plug | Stainless Steel \[CSC112\]**Crock-Pot**£65.17**1,173 rev3y ago](https://www.amazon.co.uk/dp/B0C68ZWGSN) [**Ninja Foodi PossibleCooker 8-in-1 Slow Cooker 8L Sea Salt Grey MC1001UK**Ninja**£91.62**1,753 rev3y ago](https://www.amazon.co.uk/dp/B0CFYMZF81)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nuovva Enamelled Cast Iron Dutch Oven Pot with Lid 5 Quart Casserole Dish Ceramic Dutch Oven for Bread Baking Roasting Braising & Stews Oven Safe up to 500F 24cm Red**nuovva**£31.78**4.6★**▲ 161%**](https://www.amazon.co.uk/dp/B099X3NJBL) [![Crock-Pot TimeSelect Slow Cooker | Programmable Digital Display | 5.6 L (7+ People) | Removable Hob-Safe Bowl Sears Meat & Vegetables | Black [CSC093]](https://m.media-amazon.com/images/I/310PH-AANML.jpg)**Crock-Pot TimeSelect Slow Cooker | Programmable Digital Display | 5.6 L (7+ People) | Removable Hob-Safe Bowl Sears Meat & Vegetables | Black \[CSC093\]**Crock-Pot**£49.48**4.2★**▲ 154%**](https://www.amazon.co.uk/dp/B0BPSGSP7K) [**Crockpot Portable Electric Lunch Box for on the go 20 oz Black Liquorice**Crock-Pot**£35.21**4.6★**▲ 101%**](https://www.amazon.co.uk/dp/B09BDGFSWS) [**Ninja Foodi PossibleCooker 8-in-1 Slow Cooker 8L Sea Salt Grey MC1001UK**Ninja**£91.62**4.7★**▲ 89%**](https://www.amazon.co.uk/dp/B0CFYMZF81) [![Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 2.4 L (1-2 People | Energy Efficient | Black [CSC046]](https://m.media-amazon.com/images/I/31kB1G9ghYL.jpg)**Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 2.4 L (1-2 People | Energy Efficient | Black \[CSC046\]**Crock-Pot**£21.41**4.6★**▲ 66%**](https://www.amazon.co.uk/dp/B0716XV7VM)
**~~View all trending →~~**
## **What buyers say about crock pot**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**14%
*“Great size for a large family at a very affordable price”*
**Value For Money**12%
*“Good Value”*
**Quality-Overall**12%
*“Good build quality for the price”*
**Cooking Experience**12%
*“Easy cook”*
**Ease Of Cleaning**10%
*“Ease of cleaning”*
**Ease Of Use**8%
*“Easy to use”*
**Advertised Vs Actual Product**3%
*“Just what I needed for me”*
**Time Taken**3%
*“Time saving brilliant pot”*
**Weight Light**2%
*“Lighter than my previous one”*
**Storage Capacity**2%
*“Large capacity it does exactly as describe a good buy for me”*
### **What buyers complain about **
**Durability**14%
*“Broke on first use”*
**Size-Overall**12%
*“Not fit for purpose”*
**Quality-Overall**9%
*“i was surprised at how cheap the quality was”*
**Heating**9%
*“Does not heat at all”*
**Cooking Experience**6%
*“Seems to take an eternity to cook”*
**Functionality-Overall**4%
*“Didn't work properly”*
**Adhesion/Stickiness**3%
*“now stuck with it”*
**Weight Heavy**3%
*“was just too heavy”*
**Time Taken**3%
*“very very slow”*
**Strength**2%
*“Slightly clumsy”*
### **Top return reasons **
**Size-Overall**55%
**Heating**8%
**Functionality-Overall**8%
**Quality-Overall**3%
**Product Condition**3%
**Compatibility-Overall**2%
**Scratch Resistance**2%
**Advertised Vs Actual Product**2%
**Cooking Experience**2%
**Weight Heavy**1%
## **Common questions**
- **Is crock pot profitable to sell on Amazon United Kingdom?**
- The niche generates £236K/yr across 14 tracked products. 90-day search growth is -50.8%. Flapen's verdict: Skip it (34/100).
- **How competitive is the crock pot niche?**
- 6 brands and 178 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in crock pot?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.9%.
- **When does demand for crock pot peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the crock pot niche?**
- Listings span £12.43–£91.62; the average listing price is £37.87 (sweet spot $15–$100). The average incumbent carries 5,679 reviews — the moat a new listing must climb.
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