---
title: "Crochet Kits — £51K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/crochet-kits"
last_updated: "2026-07-31T23:19:13.848Z"
locale: en
meta:
description: "Niche score 46/100 · £51K/yr market · 128K searches/yr · £11.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £51K/yr market · 128K searches/yr · £11.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Crochet Kits — £51K/yr Amazon UK Niche (2026) - Flapen"
---
# **crochet kits**
**Skip it**
Soft demand (-44.1% this quarter) — this niche doesn't clear our bar today.
Market size 13Growth 3Conversion 42Competition 54Returns 97Price range 24Avg price 49Brand share 74Review moat 68Quality gap 73
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****775.72**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£11.90**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****£5.94–£17.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£51K**
£51K/yr · 128K searches
**Growth**
**Bad****-44.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, crochet kits is a £51K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crochet kits market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£48K–£60K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#81**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **13.7%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **223 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**61%**
Top 20: 99%
**Top-5 click share**
**53%**
Top 20: 92%
**Open market**
**33%**
- Aeelike15% - Reessy14% - Generic14% - AUAUY11% - MENIBBLER8% - Nhcuijun6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -44.1% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/crochet-kits/trend)
## **Top crochet kits search terms**
- **crochet kits for beginners kids**40K/yr-58.6%2.9% conv. - **kids crochet starter kit**22K/yr-35.9%2.9% conv. - **crochet kit for kids**22K/yr-29.4%2.5% conv. - **crochet for kids**21K/yr-34.6%2.2% conv. - **kids crochet kit**10K/yr-18.4%2.6% conv. - **crochet kit for beginners kids**7K/yr-39.6%3.0% conv. - **crochet set for beginners kids**6K/yr-76.8%2.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/crochet-kits/search-terms)
## **Top crochet kits products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£6K16%£8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crochet Set for Kids - 6PCS Animal Amigurumi Kit with Video Tutorials for Basic Skills and Full Projects - Beginner Crochet Bookmark Kit- Easy DIY Gift for Children**Generic**£12.59**3.5★21 rev](https://www.amazon.co.uk/dp/B0F9TLLYTB) [2**Aeelike Crochet Kits for Beginners Adults Knitting Starter Kit for Adults Include 0.6-6.0 mm Metal Crochet Hooks Wool Case and Knitting Accessories Crochet Hook Set Kids Crochet Starter Kit UK**Aeelike**£12.56**4.5★4,855 rev](https://www.amazon.co.uk/dp/B0B5RBBGC9) [3**AUAUY Beginner Crochet Kit Animal Crochet Kit for Beginners Yarn Eyes Stuffing Crochets Hook for Kids and Adults Crochet Set with Step-by-Step Video Tutorials Boys and Girls Birthdays Gift**AUAUY**£8.62**4.0★530 rev](https://www.amazon.co.uk/dp/B0BZPNCNQ2) [4**Reessy Crochet Kits for Beginners Adults Complete Crochet Kits for Beginners Kids with 15Pcs Crochet Yarn Ergonomic Crochet Hooks Crochet Bag Beginner Crochet Kit Crochet Starter Kit UK- Pink**Reessy**£16.02**4.5★260 rev](https://www.amazon.co.uk/dp/B0DZX8R45C) [5**MENIBBLER 8Pcs Crochet Kits for Beginners Animals Beginners Crochet Kit Crochet Set Include Various Accessories with Instructions and Video Tutorials for Starters Adult Kids(8 Pcs)**MENIBBLER**£11.96**4.2★40 rev](https://www.amazon.co.uk/dp/B0CKYGWVWK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ElysiumEq Crochet kit for Beginners Amigurumi Crochet Kit Animals Crochet Kit All-in-One Crochet for Beginners Crochet Kit for Beginners Crochet Set with Step-by-Step Video Tutorials**ElysiumEq**£15.74**84 rev10mo ago](https://www.amazon.co.uk/dp/B0FQVFFX5B) [**YAVINSI Crochet Kit for Beginners Crochet Kit 2 Pack Frog Learn to Crochet Includes Easy Knitting Yarn Step-by-Step Video Tutorial Hook Holiday Birthday Gift for Adults**YAVINSI**£8.44**7 rev11mo ago](https://www.amazon.co.uk/dp/B0FMK9QWJM) [**Nhcuijun Crochet Kit for Beginners - Highland Cow Crochet Set with Step-by-Step Video Tutorial Suitable for Both Adults and Kids. DIY Knitting Supplies (Axolotl Crochet kit)**Nhcuijun**£10.49**9 rev1y ago](https://www.amazon.co.uk/dp/B0FD71WTFY) [**Crochet Set for Kids - 6PCS Animal Amigurumi Kit with Video Tutorials for Basic Skills and Full Projects - Beginner Crochet Bookmark Kit- Easy DIY Gift for Children**Generic**£12.59**21 rev1y ago](https://www.amazon.co.uk/dp/B0F9TLLYTB) [**ZaKaBox Crochet Kits for Beginners Adults Kids Beginner Crochet Kit Donut 6 Pcs Crochet Starter Kit with Step-by-Step Video Tutorials DIY Knitting Supplies**ZaKaBox**£9.42**4 rev1y ago](https://www.amazon.co.uk/dp/B0F8J31J5G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Trimits My First Beginner Knitting Kit - Starter Kit Including Yarn Hook Plastic Needle & Instructions Beginners Knitting Set Gift - 11 x 11cm Multicoloured Granny Squares**Trimits**£6.75**4.1★**▲ 302%**](https://www.amazon.co.uk/dp/B0B1J7RHFR) [**Keyohome 8 Pcs Beginners Crochet Kit Crochet Kits for Beginners Animals Crochet Kit Crochet Set Include Various Accessories with Instructions and Video Tutorials for Starters Adult Kids (Color)**Keyohome**£11.55**4.2★**▲ 201%**](https://www.amazon.co.uk/dp/B0CFXQFV9L) [**Crochet Set for Kids - 6PCS Animal Amigurumi Kit with Video Tutorials for Basic Skills and Full Projects - Beginner Crochet Bookmark Kit- Easy DIY Gift for Children**Generic**£12.59**3.5★**▲ 192%**](https://www.amazon.co.uk/dp/B0F9TLLYTB) [**Nhcuijun Crochet Kit for Beginners - Highland Cow Crochet Set with Step-by-Step Video Tutorial Suitable for Both Adults and Kids. DIY Knitting Supplies (Axolotl Crochet kit)**Nhcuijun**£10.49**4.2★**▲ 103%**](https://www.amazon.co.uk/dp/B0FD71WTFY) [**Reessy Crochet Kit 88 PCS Crochet Kits for Beginners Adults include Instructions Ergonomic Crochet Hooks 15Pcs × 25g Yarn Storage Bag and Knitting Accessories Complete Beginners Crochet Kit - Pink**Reessy**£15.07**4.4★**▲ 80%**](https://www.amazon.co.uk/dp/B0F6V5LWLZ)
**~~View all trending →~~**
## **What buyers say about crochet kits**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Instructions/User Manual/Troubleshooting**20%
*“The instructions were clear”*
**Value For Money**17%
*“well worth the money”*
**Quality-Overall**15%
*“good quality bag”*
**Gifting Purpose**14%
*“LOVELY GIFT”*
**Ease Of Use**5%
*“Easy to learn for a beginner”*
**Advertised Vs Actual Product**3%
*“Absolutely everything included”*
**Grip**3%
*“Great kit i need to replace a couple of hooks so bought this grips are comfortable id recommend this if a beginner as there's multiple hooks different sizes”*
**Fun/Entertainment Experience**2%
*“the different characters keep it interesting”*
**Color**2%
*“Nice colour”*
**Portability**2%
*“You can also carry it take it with you”*
### **What buyers complain about **
**Instructions/User Manual/Troubleshooting**26%
*“Instructions vague”*
**Size-Overall**18%
*“Small size”*
**Quality-Overall**11%
*“Bad quality”*
**Material Quality**9%
*“Wool is poor quality”*
**Ease Of Use**7%
*“Not easy”*
**Value For Money**4%
*“But a bit cheap”*
**Functionality-Overall**3%
*“That it doesnt work”*
**Durability**3%
*“Zero paid £12 just to buy the unbreakable but in 2 days it got cracked feeling so bad.”*
**Assembly/Installation**2%
*“All the threads are coming apart, cheap yarn and unhelpful instructions”*
**Stitch/Finish/Polish**2%
*“wont give you a proper chain stitch honestly dont waste your money on this set”*
### **Top return reasons **
**Quality-Overall**18%
**Instructions/User Manual/Troubleshooting**13%
**Material Quality**12%
**Size-Overall**10%
**Gifting Purpose**9%
**Advertised Vs Actual Product**7%
**Thin**4%
**Product Condition**3%
**Thickness**2%
**Value For Money**2%
## **Common questions**
- **Is crochet kits profitable to sell on Amazon United Kingdom?**
- The niche generates £51K/yr across 29 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -44.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the crochet kits niche?**
- 22 brands and 40 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in crochet kits?**
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Size-Overall, Quality-Overall. The return rate is 0.6%.
- **When does demand for crochet kits peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the crochet kits niche?**
- Listings span £5.94–£17.81; the average listing price is £11.90 (sweet spot $15–$100). The average incumbent carries 776 reviews — the moat a new listing must climb.
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