---
title: "Cricut Mats — £181K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/cricut-mats"
last_updated: "2026-07-31T18:46:58.015Z"
locale: en
meta:
description: "Niche score 49/100 · £181K/yr market · 115K searches/yr · £11.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £181K/yr market · 115K searches/yr · £11.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cricut Mats — £181K/yr Amazon UK Niche (2026) - Flapen"
---
# **cricut mats**
**Skip it**
Soft demand (-11.3% this quarter) — this niche doesn't clear our bar today.
Market size 37Growth 19Conversion 96Competition 56Returns 96Price range 29Avg price 42Brand share 54Review moat 40Quality gap 25
**Conversion**
**Incredible****14.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£11.01**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,529.77**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£181K**
£181K/yr · 115K searches
**Price range**
**Okay****£5.93–£18.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cricut mats is a £181K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cricut mats market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£138K–£165K**
- units × avg price
- **Conversion rate**
- **14.2%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 93%
**Open market**
**22%**
- Cricut29% - Bobeen18% - OSDUE11% - NBBENG9% - SIMDAO6% - WORKLION5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/cricut-mats/trend)
## **Top cricut mats search terms**
- **cricut mats**80K/yr-11.5%12.8% conv. - **cricut mat**23K/yr-6.7%11.2% conv. - **cricut cutting mat**8K/yr-18.0%9.2% conv. - **cricut mats 12x12**4K/yr-19.8%10.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/cricut-mats/search-terms)
## **Top cricut mats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£9K10%£18K15%£27K20%£36K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![[6 Pack] Cutting Mat (12x12) Inch for Cricut Maker and Explore Cutting Machines Light/Standard/Grip/FabricGrip Cut All the Essentials from Delicate Paper to Heavier Specialty Materials](https://m.media-amazon.com/images/I/51QX0fdiAFL.jpg)**\[6 Pack\] Cutting Mat (12x12) Inch for Cricut Maker and Explore Cutting Machines Light/Standard/Grip/FabricGrip Cut All the Essentials from Delicate Paper to Heavier Specialty Materials**Bobeen**£11.39**4.4★610 rev](https://www.amazon.co.uk/dp/B0C2Q2VQVC) [2**Cricut Variety Pack Mat 12x12 (4 Pack)**Cricut**£10.79**4.7★919 rev](https://www.amazon.co.uk/dp/B0DXX72FB2) [3**6 Pack Smart Cutting Mat 12x12 Inch for Cutting Machine Light/Standard/Grip/FabricGrip Cut All The Essentials Portable Design from Delicate Paper to Heavier Specialty Materials**NBBENG**£10.60**4.5★42 rev](https://www.amazon.co.uk/dp/B0F5HR6TBG) [4![OSDUE Adhesive Replacement Cutting Mat Adhesive Sticky Cutting Mats for Cricut Explore One/Air/Air 2/Maker Durable Double-Sided Self Healing Cutting Mat [12x12 inch Variety 3 pack]](https://m.media-amazon.com/images/I/41S7Rio2zLL.jpg)**OSDUE Adhesive Replacement Cutting Mat Adhesive Sticky Cutting Mats for Cricut Explore One/Air/Air 2/Maker Durable Double-Sided Self Healing Cutting Mat \[12x12 inch Variety 3 pack\]**OSDUE**£7.63**4.5★305 rev](https://www.amazon.co.uk/dp/B0B3J46T7L) [5**Cricut StandardGrip Machine Mat 30.5 cm x 30.5 cm (12 x 12) (1 ct)**Cricut**£5.93**4.8★1,799 rev](https://www.amazon.co.uk/dp/B08D5JNSX3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**8Pcs Cutting Mat for Cricut 12X12 Standardgrip Green Cutting Mat Non-Slip&Durable Replacement Cutting Mat Compatible with Cricut Maker/Maker 3/Explore 3/Air/Air 2/One with 1Scraper and 1 tweezers**SIMDAO**£14.24**20 rev11mo ago](https://www.amazon.co.uk/dp/B0D9GYW7ZS) [**COEWUR Cutting Mats for Cricut Mat Replacement 3pcs 12X12+ 3pcs 12X24**COEWUR**£15.53**9 rev1y ago](https://www.amazon.co.uk/dp/B0FGJ6BCCN) [**6 Pack Smart Cutting Mat 12x12 Inch for Cutting Machine Light/Standard/Grip/FabricGrip Cut All The Essentials Portable Design from Delicate Paper to Heavier Specialty Materials**NBBENG**£10.60**42 rev1y ago](https://www.amazon.co.uk/dp/B0F5HR6TBG) [**Cricut Variety Pack Mat 8.5x12 4 Pack**Cricut**£8.31**1,397 rev1y ago](https://www.amazon.co.uk/dp/B0DXXC8JJ9) [**Cricut Variety Pack Mat 12x12 (8 Pack)**Cricut**£18.00**518 rev1y ago](https://www.amazon.co.uk/dp/B0DXX4H8LQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WORKLION Cutting Mat StandardGrip Compatible with Cricut: (12x12 Inch 6 Mats) Explore One/Air/Air 2/Maker Standard Adhesive Sticky Non-Slip Durable Craft Mat - Replacement Accessories**WORKLION**£10.81**4.5★**▲ 167%**](https://www.amazon.co.uk/dp/B08L72V2K8) [**COEWUR Cutting Mats for Cricut Mat Replacement 3pcs 12X12+ 3pcs 12X24**COEWUR**£15.53**4.7★**▲ 134%**](https://www.amazon.co.uk/dp/B0FGJ6BCCN) [**REALIKE Cutting Mat 3 Mats Multicolour Variety Grip For Cricut Joy 11.4cm x 30.5cm 30.5cm x 11.4cm x 0.3cm 100g PVC Hand Wash Only 3 Pieces**REALIKE**£7.08**4.6★**▲ 128%**](https://www.amazon.co.uk/dp/B08TWDTFVD) [**8Pcs Cutting Mat for Cricut 12X12 Standardgrip Green Cutting Mat Non-Slip&Durable Replacement Cutting Mat Compatible with Cricut Maker/Maker 3/Explore 3/Air/Air 2/One with 1Scraper and 1 tweezers**SIMDAO**£14.24**4.5★**▲ 58%**](https://www.amazon.co.uk/dp/B0D9GYW7ZS) [**AOOIIN Cutting Mat for Cricut Explore 5/4/3/Air 2/Air/One/Maker 4/Maker 3/Maker 3 Packs Cut Mats Replacement Accessories for Cricut Variety**AOOIIN**£8.67**4.4★**▲ 56%**](https://www.amazon.co.uk/dp/B08PSKT5MT)
**~~View all trending →~~**
## **What buyers say about cricut mats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**36%
*“Good price”*
**Quality-Overall**13%
*“Good quality mats at a good price compared to the genuine ones”*
**Advertised Vs Actual Product**10%
*“As described”*
**Ease Of Use**7%
*“Really useful and works well”*
**Ease Of Cleaning**5%
*“clean up well”*
**Grip**4%
*“The different grip strengths make switching between materials easy”*
**Durability**3%
*“Long lasting”*
**Compatibility-Overall**3%
*“they are completely compatible”*
**Adhesion/Stickiness**3%
*“Stickiness was good”*
**Size-Overall**2%
*“They fit perfectly in the machine”*
### **What buyers complain about **
**Adhesion/Stickiness**49%
*“Dont stay sticky”*
**Value For Money**9%
*“Dont buy the cheaper ones”*
**Durability**9%
*“Also one of the 3 snapped after a couple of months”*
**Grip**7%
*“Definitely not light grip”*
**Compatibility-Overall**2%
*“Did not work with my Cricut”*
**Quality-Overall**2%
*“Not the best”*
**Functionality-Overall**2%
*“Didnt work for me”*
### **Top return reasons **
**Size-Overall**56%
**Compatibility-Overall**12%
**Adhesion/Stickiness**10%
**Functionality-Overall**4%
**Quality-Overall**3%
**Durability**3%
**Grip**3%
**Material Quality**1%
**Thin**1%
**Value For Money**1%
## **Common questions**
- **Is cricut mats profitable to sell on Amazon United Kingdom?**
- The niche generates £181K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the cricut mats niche?**
- 15 brands and 29 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in cricut mats?**
- Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Durability. The return rate is 0.7%.
- **When does demand for cricut mats peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the cricut mats niche?**
- Listings span £5.93–£18.74; the average listing price is £11.01 (sweet spot $15–$100). The average incumbent carries 2,530 reviews — the moat a new listing must climb.
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