---
title: "Crepe Paper — £81K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/crepe-paper"
last_updated: "2026-07-31T20:44:13.683Z"
locale: en
meta:
description: "Niche score 55/100 · £81K/yr market · 145K searches/yr · £7.37 avg price. Soft demand (-19.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £81K/yr market · 145K searches/yr · £7.37 avg price. Soft demand (-19.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Crepe Paper — £81K/yr Amazon UK Niche (2026) - Flapen"
---
# **crepe paper**
**Worth a look**
Shows low returns (0.4%), but soft demand (-19.6% this quarter) keeps it on the watch list.
Market size 20Growth 15Conversion 77Competition 63Returns 98Price range 19Avg price 20Brand share 71Review moat 87Quality gap 92
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****266.33**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£81K**
£81K/yr · 145K searches
**Avg price**
**Bad****£7.37**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.23–£17.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-19.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, crepe paper is a £81K/yr Amazon United Kingdom market (145K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crepe paper market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£74K–£92K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **79%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **203 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**62%**
Top 20: 98%
**Top-5 click share**
**47%**
Top 20: 88%
**Open market**
**32%**
- Interdruk18% - JEKUGOT16% - Clairefontaine14% - upkpvid7% - Hiuyavy7% - MOXYOY6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.6% search growth over the last 90 days.
5K3KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/home-garden/crepe-paper/trend)
## **Top crepe paper search terms**
- **crepe paper**105K/yr-18.9%5.7% conv. - **crepe paper rolls**23K/yr-6.2%4.7% conv. - **crepe paper for flower making**8K/yr-48.0%4.6% conv. - **italian crepe paper**5K/yr-4.3%1.7% conv. - **crepe paper sheets**5K/yr-32.9%5.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/crepe-paper/search-terms)
## **Top crepe paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£6K12%£10K16%£13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**10 Rolls Crepe Paper Streamers Hanging Rainbow Streamers 10 Colors Party Crepe Paper Roll Streamer for Birthday Wedding and Holiday Party Decorations.**JEKUGOT**£4.82**4.4★341 rev](https://www.amazon.co.uk/dp/B0CBMF1D87) [2**Interdruk Crepe Paper Rolls - 25 x 200 cm - 10x Pastel Colours**Interdruk**£5.62**4.2★515 rev](https://www.amazon.co.uk/dp/B0D39RG734) [3**Clairefontaine 995000C 10 Rolls Crepe Florist Paper Format 25x100cm Elasticity 250% Grammage 160g Paper Flowers Beautiful Colours Ast 10 Pastel Colours Pastels**Clairefontaine**£11.97**4.6★1,383 rev](https://www.amazon.co.uk/dp/B082LFJ5PC) [4**Crepe Paper Rolls 15 Colors 50X100CM Assorted Colored Packing Paper Sheets Versatile Craft Paper for Gift Wrapping Paper Flowers Wedding Festival Decoration**upkpvid**£5.78**4.0★1 rev](https://www.amazon.co.uk/dp/B0GDZHZ7WW) [5**15 Colors Packing Crepe Paper Rolls 15 PCS 50X100CM Florist Crepe Paper Flowers Gift Wrapping Floral Artwork Malleable High Elasticity**Hiuyavy**£8.74**2.4★17 rev](https://www.amazon.co.uk/dp/B0FYG1HRH1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crepe Paper Rolls for Flower Making 25x250cm Coloured Florist Crepe Paper Flowers Roll for Craft Floral Artwork 6 Rolls**SenZee**£6.59**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H298P2PS) [**Crepe Paper 10 Rolls Hanging Rainbow Streamers 3.5CMx10M/Roll**MOXYOY**£4.03**31 rev2mo ago](https://www.amazon.co.uk/dp/B0GYXB4YN7) [**Crepe Paper Rolls 15 Colors 50X100CM Assorted Colored Packing Paper Sheets Versatile Craft Paper for Gift Wrapping Paper Flowers Wedding Festival Decoration**upkpvid**£5.78**1 rev6mo ago](https://www.amazon.co.uk/dp/B0GDZHZ7WW) [**12 Colours Crepe Paper Rolls 25x250cm Crepe Paper Sheets with 30 Stem Wires(30cm & 40cm) 2 Rolls of Floral Tape Double-Sided Tape Scissor for DIY Florist Paper Crafts Party Supplies**PX NING**£13.09**16 rev7mo ago](https://www.amazon.co.uk/dp/B0FS5VG4J7) [**Crepe Paper Streamer Rolls 4.5cm x 25m Crepe Paper Party Streamers Decorations Hanging Rainbow Streamer for Birthday 12 Colors**Rjayaa**£7.69**6 rev8mo ago](https://www.amazon.co.uk/dp/B0G2594KLH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**12 Colours Crepe Paper Rolls 25x250cm Crepe Paper Sheets with 30 Stem Wires(30cm & 40cm) 2 Rolls of Floral Tape Double-Sided Tape Scissor for DIY Florist Paper Crafts Party Supplies**PX NING**£13.09**3.8★**▲ 238%**](https://www.amazon.co.uk/dp/B0FS5VG4J7) [**Crepe Paper 10 Rolls Hanging Rainbow Streamers 3.5CMx10M/Roll**MOXYOY**£4.03**4.4★**▲ 237%**](https://www.amazon.co.uk/dp/B0GYXB4YN7) [**Crepe Paper Rolls for Flower Making 25x250cm Coloured Florist Crepe Paper Flowers Roll for Craft Floral Artwork 6 Rolls**SenZee**£6.59**0.0★**▲ 237%**](https://www.amazon.co.uk/dp/B0H298P2PS) [**Crepe Paper Rolls 15 Colors 50X100CM Assorted Colored Packing Paper Sheets Versatile Craft Paper for Gift Wrapping Paper Flowers Wedding Festival Decoration**upkpvid**£5.78**4.0★**▲ 185%**](https://www.amazon.co.uk/dp/B0GDZHZ7WW) [**VGOODALL Coloured Tissue Paper 50x35cm 75 Sheets 15 Colours 17gsm Thick Non-Bleeding Non-Yellowing Paper for Gift Wrapping Crafts Packaging Wedding Party Decor & Keepsake Storage**VGOODALL**£5.72**4.7★**▲ 184%**](https://www.amazon.co.uk/dp/B0C59L7PCN)
**~~View all trending →~~**
## **What buyers say about crepe paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**39%
*“Vibrant colours”*
**Value For Money**15%
*“Worth buying”*
**Quality-Overall**15%
*“Good quality, easy to cut and shape and colours are very vibrant”*
**Ease Of Use**3%
*“Very easy to use”*
**Gifting Purpose**3%
*“Ideal for presents”*
**Size-Overall**2%
*“good size and quality overall”*
**Paper Quality**2%
*“A vibrant, bright coloured, good quality crepe paper set with a good width”*
**Design-Overall**2%
*“Nice DIY decor pieces”*
**Strength**2%
*“substantial”*
**Advertised Vs Actual Product**2%
*“As described”*
### **What buyers complain about **
**Thickness**18%
*“Thin”*
**Size-Overall**16%
*“beware of the size”*
**Stretchability/Expandability/Elasticity**14%
*“Has hardly any stretch on it”*
**Quality-Overall**14%
*“Not as good as expected”*
**Advertised Vs Actual Product**13%
*“Not whats advertised”*
**Strength**3%
*“breaks easily”*
**Value For Money**2%
*“Expensive”*
**Adhesion/Stickiness**2%
*“the florists tape has very little sticky in it”*
**Durability**1%
*“Not so durable”*
### **Top return reasons **
**Size-Overall**24%
**Color**14%
**Quality-Overall**14%
**Thin**12%
**Advertised Vs Actual Product**11%
**Thickness**7%
**Stretchability/Expandability/Elasticity**5%
**Value For Money**4%
**Material Quality**2%
**Water Resistance**1%
## **Common questions**
- **Is crepe paper profitable to sell on Amazon United Kingdom?**
- The niche generates £81K/yr across 33 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -19.6%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the crepe paper niche?**
- 23 brands and 31 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in crepe paper?**
- Top complaints mined from reviews: Thickness, Size-Overall, Stretchability/Expandability/Elasticity. The return rate is 0.4%.
- **When does demand for crepe paper peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the crepe paper niche?**
- Listings span £3.23–£17.80; the average listing price is £7.37 (sweet spot $15–$100). The average incumbent carries 266 reviews — the moat a new listing must climb.
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