---
title: "Cream Microwave — £325K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/cream-microwave"
last_updated: "2026-07-31T17:29:52.315Z"
locale: en
meta:
description: "Niche score 45/100 · £325K/yr market · 298K searches/yr · £67.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £325K/yr market · 298K searches/yr · £67.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cream Microwave — £325K/yr Amazon UK Niche (2026) - Flapen"
---
# **cream microwave**
**Skip it**
Soft demand (-17.7% this quarter) — this niche doesn't clear our bar today.
Market size 52Growth 16Conversion 20Competition 58Returns 52Price range 84Avg price 87Brand share 37Review moat 59Quality gap 37
**Avg price**
**Great****£67.65**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£49.60–£107.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,123.7**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£325K**
£325K/yr · 298K searches
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-17.7%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, cream microwave is a £325K/yr Amazon United Kingdom market (298K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cream microwave market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£271K–£338K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#48**
- **Page quality**
- **0%**
- **Prime**
- **65%**
- **Sponsored**
- **65%**
- **Out of stock**
- **11.1%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **—flat
**Sellers**
**23**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 98%
**Open market**
**13%**
- Russell Hobbs43% - COMFEE'19% - Hamilton Beach9% - Salter8% - Swan5% - Cookology4% - Open — no brand owns it (6 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.
8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/cream-microwave/trend)
## **Top cream microwave search terms**
- **cream microwave**126K/yr-22.6%1.7% conv. - **microwave cream**31K/yr+1.1%1.3% conv. - **beige microwave**23K/yr-4.3%0.4% conv. - **cream microwave 800w**23K/yr-12.6%1.6% conv. - **stone microwave**11K/yr+13.8%0.2% conv. - **cream microwave 900w**15K/yr-15.9%1.6% conv. - **gold microwave**14K/yr-36.7%0.2% conv. - **cream microwaves**13K/yr-40.0%1.0% conv. - **microwave cream colour**10K/yr-4.0%2.4% conv. - **cream and gold microwave**9K/yr-32.8%0.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/cream-microwave/search-terms)
## **Top cream microwave products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£16K10%£32K15%£49K20%£65K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Russell Hobbs Digital Microwave 20L 800W in Cream with 5 Power Levels Pull Handle Door & Button Control Clock & Timer Automatic Defrost Easy Clean 8 Auto Cook Menus RHMD818C**Russell Hobbs**£69.84**4.6★278 rev](https://www.amazon.co.uk/dp/B0DHD48QC3) [2**COMFEE 20L 700W Cream Compact Microwave Oven 5 Power Levels Defrost Function Manual Control & Safety Lock Ideal for Small Home & Kitchen CMO-M202NC(CM)**COMFEE'**£51.27**4.7★112 rev](https://www.amazon.co.uk/dp/B0F98NQ61L) [3**Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Stone 800 W**Salter**£69.08**4.0★15 rev](https://www.amazon.co.uk/dp/B0GP39B5LB) [4**Hamilton Beach 20L Retro Microwave Compact 8 Presets 60 Min Timer Express Cooking Child Lock LED Display Defrost 700W - HB70H20C Cream**Hamilton Beach**£55.25**4.6★608 rev](https://www.amazon.co.uk/dp/B0C8B3KN99) [5**Russell Hobbs RHM2044C Retro 20 Litre Cream Digital Microwave 800W Mirror Finish 8 Auto Cook Settings 5 Power Levels**Russell Hobbs**£72.19**4.4★583 rev](https://www.amazon.co.uk/dp/B09TWPTJ45)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tower T24042MSH Manual Microwave with Sleek Mirror Door 800W 20L Latte & Chrome**Tower**£49.60**2,811 revtoday](https://www.amazon.co.uk/dp/B0CWRHZP9L) [**Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Stone 800 W**Salter**£69.08**15 rev5mo ago](https://www.amazon.co.uk/dp/B0GP39B5LB) [**Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Cream SM4425CRM**Swan**£70.23**41 rev6mo ago](https://www.amazon.co.uk/dp/B0GHPCQLJK) [**Morphy Richards Clay Digital White Microwave 20L Capacity Stainless Steel Inner Cavity 95 Minute Timer 11 Power Levels Defrost mode Glass Turntable Easy Clean 800W China Clay 512002**Morphy Richards**£102.67**8 rev6mo ago](https://www.amazon.co.uk/dp/B0GGJMFTBL) [**Hamilton Beach Kettle Toaster Microwave Set Miami Kettle 1.7L Toaster 2 Slice Kettle & Toaster Set Microwave Oven 20L Manual Controls 800W Kitchen Set Sand - HBMIAKSS**Hamilton Beach**£107.63**26 rev8mo ago](https://www.amazon.co.uk/dp/B0G2M6YF5D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morphy Richards Clay Digital White Microwave 20L Capacity Stainless Steel Inner Cavity 95 Minute Timer 11 Power Levels Defrost mode Glass Turntable Easy Clean 800W China Clay 512002**Morphy Richards**£102.67**4.8★**▲ 382%**](https://www.amazon.co.uk/dp/B0GGJMFTBL) [**Hamilton Beach Microwave 30L 950W Family-Size Digital Controls 8 Pre-Set Programs 5 Power Levels Large Capacity Defrost Function Child Lock Silver - HB30FUXP04S**Hamilton Beach**£83.64**4.6★**▲ 300%**](https://www.amazon.co.uk/dp/B0F2J1G2JJ) [**Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Stone 800 W**Salter**£69.08**4.0★**▲ 294%**](https://www.amazon.co.uk/dp/B0GP39B5LB) [**Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Cream SM4425CRM**Swan**£70.23**4.7★**▲ 229%**](https://www.amazon.co.uk/dp/B0GHPCQLJK) [**COMFEE 20L 700W Cream Compact Microwave Oven 5 Power Levels Defrost Function Manual Control & Safety Lock Ideal for Small Home & Kitchen CMO-M202NC(CM)**COMFEE'**£51.27**4.7★**▲ 39%**](https://www.amazon.co.uk/dp/B0F98NQ61L)
**~~View all trending →~~**
## **What buyers say about cream microwave**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**16%
*“EASY TO USE”*
**Quality-Overall**14%
*“Nice price,good quality,arrived on time,just what I was looking for”*
**Value For Money**14%
*“Great Value for Money”*
**Color**7%
*“Beautiful colour”*
**Design-Overall**7%
*“Stylish design”*
**Size-Overall**6%
*“Good size”*
**Advertised Vs Actual Product**6%
*“Does the job”*
**Shape/Style**4%
*“Looks good, nice style”*
**Heating**4%
*“It works really well, has lots of settings for different foods and heats quickly and effectively”*
**Ease Of Cleaning**3%
*“Easy to clean”*
### **What buyers complain about **
**Durability**11%
*“broke after 1 year of use”*
**Ease Of Use**9%
*“as its quite difficult to work out how it works”*
**Quality-Overall**8%
*“Looks and feels cheap”*
**Size-Overall**6%
*“Small microwave”*
**Value For Money**5%
*“Looks more expensive than it was”*
**Rusts/Corrodes**5%
*“Item goes rusty inside”*
**Touch/Button Controls**5%
*“But, the buttons are not the easiest to press, they are not touch sensitive they have a slight tactile click and there's a very slight delay which makes it a bit tricky to push and can take a couple of attempts”*
**Strength**4%
*“its quite flimsy”*
**Functionality-Overall**3%
*“Only downside is you can't set at 1 minute”*
**Toasting**3%
*“Not a very good toaster takes far too long long to toast”*
### **Top return reasons **
**Color**25%
**Size-Overall**19%
**Heating**12%
**Defective Material/Parts**11%
**Functionality-Overall**7%
**Noise Level**5%
**Mechanism Issues**3%
**Quality-Overall**2%
**Touch/Button Controls**2%
**Microwave Safe**2%
## **Common questions**
- **Is cream microwave profitable to sell on Amazon United Kingdom?**
- The niche generates £325K/yr across 23 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the cream microwave niche?**
- 12 brands and 23 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in cream microwave?**
- Top complaints mined from reviews: Durability, Ease Of Use, Quality-Overall. The return rate is 2.9%.
- **When does demand for cream microwave peak?**
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the cream microwave niche?**
- Listings span £49.60–£107.63; the average listing price is £67.65 (sweet spot $15–$100). The average incumbent carries 1,124 reviews — the moat a new listing must climb.
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