---
title: "Crayons — £346K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/crayons"
last_updated: "2026-07-31T23:57:42.068Z"
locale: en
meta:
description: "Niche score 38/100 · £346K/yr market · 519K searches/yr · £4.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £346K/yr market · 519K searches/yr · £4.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Crayons — £346K/yr Amazon UK Niche (2026) - Flapen"
---
# **crayons**
**Skip it**
Prices mostly outside the sweet spot ($1.43–$10.96) — this niche doesn't clear our bar today.
Market size 53Growth 19Conversion 96Competition 14Returns 99Price range 0Avg price 13Brand share 6Review moat 24Quality gap 32
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£346K**
£346K/yr · 519K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,031.1**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-12.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£4.71**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.43–£10.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, crayons is a £346K/yr Amazon United Kingdom market (519K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crayons market data**
- **Units sold / yr**
- **80K–100K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£377K–£471K**
- units × avg price
- **Conversion rate**
- **14.1%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **40%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- CRAYOLA81% - abeec6% - Galt4% - THE TWIDDLERS4% - BIC3% - Baker Ross2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.2% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/home-garden/crayons/trend)
## **Top crayons search terms**
- **crayons**264K/yr-11.9%10.8% conv. - **crayola crayons**72K/yr-9.4%9.7% conv. - **crayons for kids**60K/yr-12.3%12.6% conv. - **wax crayons**25K/yr-6.6%9.6% conv. - **crayon**17K/yr-17.5%5.8% conv. - **kids crayons**17K/yr-11.0%9.0% conv. - **colouring crayons**13K/yr-10.7%10.0% conv. - **crayons for 3 year old**14K/yr-17.8%11.3% conv. - **wax crayons for kids**10K/yr-31.3%10.7% conv. - **crayons crayola**8K/yr-27.5%6.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/crayons/search-terms)
## **Top crayons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£52K30%£104K45%£156K60%£207K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CRAYOLA Crayons Bright Strong Colours Multi 24 Count (Pack of 1) (Packaging may vary)**CRAYOLA**£1.43**4.7★15,182 rev](https://www.amazon.co.uk/dp/B000ET7F8C) [2**CRAYOLA Twistables Colouring Crayons Multicolor 12 Count (Pack of 1)**CRAYOLA**£2.16**4.7★8,107 rev](https://www.amazon.co.uk/dp/B01B9KZLYE) [3**CRAYOLA MyFirst Jumbo Crayons - Assorted Colours (Pack of 24) Easy-Grip Colouring Crayons Perfect for Toddlers Hands Ideal for Kids Aged 12+ Months**CRAYOLA**£3.40**4.6★11,481 rev](https://www.amazon.co.uk/dp/B00BG417HY) [4**CRAYOLA Wax Colouring Crayons - Assorted Colours (Pack of 64) A Must - Have for All Kids Arts and Crafts Sets In Handy Flip Top Box with Sharpener Included Ideal for Kids Aged 3+**CRAYOLA**£6.25**4.7★4,746 rev](https://www.amazon.co.uk/dp/B00004YO15) [5**abeec 144 Crayons - Set of 144 Assorted Wax Crayons for Kids - 12 Colours 6 of Each Colour Art and Crafts Supplies for Kids**abeec**£8.90**4.5★862 rev](https://www.amazon.co.uk/dp/B08JQMWKMQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**abeec 144 Crayons - Set of 144 Assorted Wax Crayons for Kids - 12 Colours 6 of Each Colour Art and Crafts Supplies for Kids**abeec**£8.90**862 rev5y ago](https://www.amazon.co.uk/dp/B08JQMWKMQ) [**THE TWIDDLERS 50 Boxes of Wax Crayons for Kids 4 Per Box 200 Total - Mixed Coloured Perfect Mini Crayon Packs for Party Bag Fillers Classroom Rewards Arts & Crafts Restaurants**THE TWIDDLERS**£10.96**442 rev6y ago](https://www.amazon.co.uk/dp/B07W94VVFR) [**Baker Ross AV257 chunky wax crayons - pack of 96 value tub bulk pack for colouring**Baker Ross**£4.12**309 rev7y ago](https://www.amazon.co.uk/dp/B07N91G5W5) [**CRAYOLA Twistables Colouring Crayons Multicolor 12 Count (Pack of 1)**CRAYOLA**£2.16**8,107 rev10y ago](https://www.amazon.co.uk/dp/B01B9KZLYE) [**CRAYOLA MyFirst Jumbo Crayons - Assorted Colours (Pack of 24) Easy-Grip Colouring Crayons Perfect for Toddlers Hands Ideal for Kids Aged 12+ Months**CRAYOLA**£3.40**11,481 rev13y ago](https://www.amazon.co.uk/dp/B00BG417HY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Baker Ross AV257 chunky wax crayons - pack of 96 value tub bulk pack for colouring**Baker Ross**£4.12**4.0★**▲ 113%**](https://www.amazon.co.uk/dp/B07N91G5W5) [**CRAYOLA Twistables Colouring Crayons Multicolor 12 Count (Pack of 1)**CRAYOLA**£2.16**4.7★**▲ 25%**](https://www.amazon.co.uk/dp/B01B9KZLYE) [**CRAYOLA MyFirst Jumbo Crayons - Assorted Colours (Pack of 24) Easy-Grip Colouring Crayons Perfect for Toddlers Hands Ideal for Kids Aged 12+ Months**CRAYOLA**£3.40**4.6★**▲ 19%**](https://www.amazon.co.uk/dp/B00BG417HY) [**CRAYOLA Crayons Bright Strong Colours Multi 24 Count (Pack of 1) (Packaging may vary)**CRAYOLA**£1.43**4.7★**— 7%**](https://www.amazon.co.uk/dp/B000ET7F8C) [**THE TWIDDLERS 50 Boxes of Wax Crayons for Kids 4 Per Box 200 Total - Mixed Coloured Perfect Mini Crayon Packs for Party Bag Fillers Classroom Rewards Arts & Crafts Restaurants**THE TWIDDLERS**£10.96**4.8★**— 1%**](https://www.amazon.co.uk/dp/B07W94VVFR)
**~~View all trending →~~**
## **What buyers say about crayons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**23%
*“lovely colours”*
**Quality-Overall**16%
*“Good Quality”*
**Ease Of Use**13%
*“Easy to use”*
**Value For Money**12%
*“Good price”*
**Grip**4%
*“easy to grip”*
**Fun/Entertainment Experience**4%
*“my grandson enjoys using them”*
**Advertised Vs Actual Product**4%
*“Good As expected”*
**Size-Overall**3%
*“They are a good size”*
**Developmental Needs**3%
*“Perfect for Kids”*
**Durability**3%
*“Durability”*
### **What buyers complain about **
**Quality-Overall**17%
*“Bad quality crayons”*
**Color**15%
*“range of colours slightly disappointing”*
**Functionality-Overall**9%
*“Not all of them work”*
**Durability**8%
*“Easily broken”*
**Size-Overall**7%
*“Disappointing size”*
**Strength**7%
*“Flimsy container”*
**Choking**5%
*“a serious choke hazard”*
**Thickness**5%
*“Sadly not for us - the crayons are thin and snap easily”*
**Ease Of Use**4%
*“very difficult to actually get to work”*
**Sharpness**3%
*“The sharpener on box is useless”*
### **Top return reasons **
**Size-Overall**17%
**Quality-Overall**14%
**Functionality-Overall**11%
**Advertised Vs Actual Product**8%
**Color**8%
**Gifting Purpose**8%
**Product Condition**6%
**Leak-Proof**3%
**Defective Material/Parts**3%
**Value For Money**3%
## **Common questions**
- **Is crayons profitable to sell on Amazon United Kingdom?**
- The niche generates £346K/yr across 10 tracked products. 90-day search growth is -12.2%. Flapen's verdict: Skip it (38/100).
- **How competitive is the crayons niche?**
- 6 brands and 47 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in crayons?**
- Top complaints mined from reviews: Quality-Overall, Color, Functionality-Overall. The return rate is 0.2%.
- **When does demand for crayons peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the crayons niche?**
- Listings span £1.43–£10.96; the average listing price is £4.71 (sweet spot $15–$100). The average incumbent carries 5,031 reviews — the moat a new listing must climb.
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