---
title: "Products — craft supplies - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/craft-supplies/products"
last_updated: "2026-07-31T20:47:20.780Z"
locale: en
meta:
  description: "Niche score 53/100 · £87K/yr market · 446K searches/yr · £8.55 avg price. Soft demand (-11.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £87K/yr market · 446K searches/yr · £8.55 avg price. Soft demand (-11.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — craft supplies - Flapen"
---

# **craft supplies**

**Worth a look**

Shows low returns (0.3%), but soft demand (-11.3% this quarter) keeps it on the watch list.

Market size 22Growth 19Conversion 28Competition 91Returns 99Price range 48Avg price 24Brand share 96Review moat 45Quality gap 47

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Brand share**

**Incredible****30%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Price range**

**Okay****£0.82–£27.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,991.6**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Bad****£8.55**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£87K**

£87K/yr · 446K searches

**Growth**

**Bad****-11.3%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")