---
title: "Craft Supplies — £87K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/craft-supplies"
last_updated: "2026-08-01T19:17:05.827Z"
locale: en
meta:
description: "Niche score 53/100 · £87K/yr market · 446K searches/yr · £8.55 avg price. Soft demand (-11.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £87K/yr market · 446K searches/yr · £8.55 avg price. Soft demand (-11.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Craft Supplies — £87K/yr Amazon UK Niche (2026) - Flapen"
---
# **craft supplies**
**Worth a look**
Shows low returns (0.3%), but soft demand (-11.3% this quarter) keeps it on the watch list.
Market size 22Growth 19Conversion 28Competition 91Returns 99Price range 48Avg price 24Brand share 96Review moat 45Quality gap 47
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****30%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Price range**
**Okay****£0.82–£27.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,991.6**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****£8.55**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£87K**
£87K/yr · 446K searches
**Growth**
**Bad****-11.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, craft supplies is a £87K/yr Amazon United Kingdom market (446K searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **craft supplies market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **£51K–£68K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#111**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **79%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**50 **▼falling
**Sellers**
**96**
**Top-5 brand share**
**30%**
Top 20: 76%
**Top-5 click share**
**24%**
Top 20: 59%
**Open market**
**65%**
- Baker Ross8% - Chennyfun8% - Kids B Crafty5% - Generic5% - OMBRISA5% - Abeillo4%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -11.3% search growth over the last 90 days.
15K10KPrime Day '25Spike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/craft-supplies/trend)
## **Top craft supplies search terms**
- **craft supplies**258K/yr-3.7%0.8% conv. - **art & craft supplies**61K/yr-2.1%0.2% conv. - **crafting supplies**48K/yr-41.2%1.0% conv. - **kids craft supplies**28K/yr-25.1%2.4% conv. - **craft supplies for kids**18K/yr-24.3%3.7% conv. - **craft materials**10K/yr-33.0%1.2% conv. - **craft items**9K/yr-29.5%0.6% conv. - **childrens craft supplies**4K/yr-6.9%3.2% conv. - **craft pack**5K/yr-31.1%2.2% conv. - **art and craft supplies**5K/yr-30.0%0.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/craft-supplies/search-terms)
## **Top craft supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2K4%£3K6%£5K8%£7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chennyfun 3000pcs+ Arts and Crafts Supplies for Kids Craft Art Kits for Toddlers with Unicorn Storage Bag All in One D.I.Y. Crafting Set Includes Pom Poms Feathers Beads Supply for Kids Ages 4-12**Chennyfun**£16.15**4.6★247 rev](https://www.amazon.co.uk/dp/B0BZRHGDD4) [2**OMBRISA Coloured Masking Tape 8 Rolls Rainbow Tape 1.5cm x 13m Masking Tape Painters Tape Colorful Craft Art Paper Tape for Kids Labeling Arts Crafts DIY Decorative Teaching Supplies**OMBRISA**£4.32**4.4★84 rev](https://www.amazon.co.uk/dp/B0DZX23VZN) [3**120Pcs Flower Stickers for Scrapbooking Natural Flowers Aesthetic Scrapbook Stickers Transparent Floral Stickers Set for Scrapbook Supplies Craft Card Laptop (60 Styles)**Abeillo**£4.98**4.1★609 rev](https://www.amazon.co.uk/dp/B0C5953R8H) [4**JKG 220gsm A4 Card Paper - Coloured Card Paper | Kids Kraft Paper | Printer & Drawing Card | DIY Xmas Coloured Craft for Kids Arts | Assorted Colours (15 Cards)**JKG**£3.43**4.5★314 rev](https://www.amazon.co.uk/dp/B0BTM8PRCP) [5**Kids B Crafty Craft Gems for Kids 100g Coloured Acrylic Jewels Flat Back**Kids B Crafty**£5.35**4.4★697 rev](https://www.amazon.co.uk/dp/B00HHA19YW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**50 Pcs 6 x 6 inch Cotton Fabric 100% Twill Cotton DIY Making Supplies Quilting Patchwork Fabric for Quilting Patchwork Cushions**Generic**£2.44**145 rev9mo ago](https://www.amazon.co.uk/dp/B0FS78DJRV) [**100 Sheets Vintage Scrapbook Paper Newspapers Journaling Supplies Aesthetic Paper Room Decor for Writing Drawing Travel Journal Diary Card Album Embellishments Style 2**Generic**£0.93**224 rev11mo ago](https://www.amazon.co.uk/dp/B0FJXJGLSY) [**OMBRISA Coloured Masking Tape 8 Rolls Rainbow Tape 1.5cm x 13m Masking Tape Painters Tape Colorful Craft Art Paper Tape for Kids Labeling Arts Crafts DIY Decorative Teaching Supplies**OMBRISA**£4.32**84 rev1y ago](https://www.amazon.co.uk/dp/B0DZX23VZN) [**DOITEM Pipe Cleaners Craft Supplies 1800Pcs Arts and Crafts Supplies DIY School Craft Project Including Pipe Cleaner Pom Poms Craft Kits for Kids Age 4-9**DOITEM**£11.48**40 rev1y ago](https://www.amazon.co.uk/dp/B0DSZNGL72) [**20 Rolls Colored Masking Tape Glitter Washi Tape Colored Masking Tape DIY Craft Decorative Tapes Craft Tape Set for Arts Crafts Labeling Scrapbooking Supplies Gift Wrapping Party Supplies**Jeeshvan**£4.53**21 rev1y ago](https://www.amazon.co.uk/dp/B0DRZDZ4KG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fournine 5300 Pcs Clay Beads Friendship Bracelet Making Kit Preppy Flat Polymer Heishi Beads for Jewellery Making Kit with Charms DIY Craft Gifts for Teen Girls**Fournine**£6.26**4.5★**▲ 183%**](https://www.amazon.co.uk/dp/B0C6XVNZMN) [**Ainiv 200PCS Pipe Cleaners for Craft 30cm Multi-Color Crafting Pipe Cleaners Fuzzy Sticks Craft Supplies Chenille Stems for DIY Arts & Crafts for Creative Handmade DIY Decorations-20 Colors**Ainiv**£5.31**4.6★**▲ 164%**](https://www.amazon.co.uk/dp/B0CPV3CYJW) [**20 Rolls Colored Masking Tape Glitter Washi Tape Colored Masking Tape DIY Craft Decorative Tapes Craft Tape Set for Arts Crafts Labeling Scrapbooking Supplies Gift Wrapping Party Supplies**Jeeshvan**£4.53**3.7★**▲ 138%**](https://www.amazon.co.uk/dp/B0DRZDZ4KG) [**ARTISTRO Acrylic Paint Markers for Fabric Rock Wood Glass Craft - 24 Quick Dry Dual-Tip Fabric Paint Pens for Halloween Decorations - Pumpkin Painting Kit Art Supplies Christmas Gift**ARTISTRO**£6.92**4.5★**▲ 93%**](https://www.amazon.co.uk/dp/B0CXJ1TNV1) [**50 Pcs 6 x 6 inch Cotton Fabric 100% Twill Cotton DIY Making Supplies Quilting Patchwork Fabric for Quilting Patchwork Cushions**Generic**£2.44**4.4★**▲ 79%**](https://www.amazon.co.uk/dp/B0FS78DJRV)
**~~View all trending →~~**
## **What buyers say about craft supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“include a great variety”*
**Value For Money**16%
*“Value for money”*
**Color**13%
*“The colours are vibrant”*
**Adhesion/Stickiness**9%
*“The adhesion is very good”*
**Ease Of Use**8%
*“Easy to use”*
**Fun/Entertainment Experience**7%
*“Fun for kids”*
**Advertised Vs Actual Product**4%
*“Works as it should”*
**Gifting Purpose**3%
*“Great birthday gift”*
**Size-Overall**2%
*“Good size”*
**Paper Quality**1%
*“Great for papercrafting”*
### **What buyers complain about **
**Adhesion/Stickiness**26%
*“Not sticky enough”*
**Color**8%
*“colour disappointing”*
**Durability**7%
*“All 4 broke within a couple of uses”*
**Quality-Overall**7%
*“Awful quality”*
**Size-Overall**6%
*“Allot smaller than thought it would be”*
**Value For Money**6%
*“Other brands may be cheaper”*
**Advertised Vs Actual Product**4%
*“not what are pictured”*
**Functionality-Overall**2%
*“didn't work”*
**Ease Of Use**2%
*“Too difficult to peel off”*
**Hard Feel**2%
*“Fiddly”*
### **Top return reasons **
**Size-Overall**16%
**Adhesion/Stickiness**14%
**Quality-Overall**9%
**Advertised Vs Actual Product**9%
**Color**9%
**Functionality-Overall**8%
**Gifting Purpose**7%
**Value For Money**5%
**Defective Material/Parts**3%
**Display Colors**2%
## **Common questions**
- **Is craft supplies profitable to sell on Amazon United Kingdom?**
- The niche generates £87K/yr across 72 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the craft supplies niche?**
- 50 brands and 96 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 30% of demand.
- **What do buyers complain about in craft supplies?**
- Top complaints mined from reviews: Adhesion/Stickiness, Color, Durability. The return rate is 0.3%.
- **When does demand for craft supplies peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the craft supplies niche?**
- Listings span £0.82–£27.83; the average listing price is £8.55 (sweet spot $15–$100). The average incumbent carries 1,992 reviews — the moat a new listing must climb.
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