---
title: "Craft Glue — £120K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/craft-glue"
last_updated: "2026-07-31T19:45:43.657Z"
locale: en
meta:
description: "Niche score 45/100 · £120K/yr market · 177K searches/yr · £5.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £120K/yr market · 177K searches/yr · £5.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Craft Glue — £120K/yr Amazon UK Niche (2026) - Flapen"
---
# **craft glue**
**Skip it**
Prices mostly outside the sweet spot ($2.07–$15.40) — this niche doesn't clear our bar today.
Market size 28Growth 8Conversion 92Competition 43Returns 99Price range 3Avg price 17Brand share 60Review moat 50Quality gap 48
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,518.12**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£120K**
£120K/yr · 177K searches
**Avg price**
**Bad****£5.99**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-33.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.07–£15.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, craft glue is a £120K/yr Amazon United Kingdom market (177K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **craft glue market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£120K–£150K**
- units × avg price
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **—flat
**Sellers**
**57**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 94%
**Open market**
**24%**
- Bostik20% - HI-TACK16% - ALECPEA14% - Anita's12% - Bearly Art8% - Stormsure8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -33.5% search growth over the last 90 days.
5K3KSpike '24Black Friday '24Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/home-garden/craft-glue/trend)
## **Top craft glue search terms**
- **craft glue**89K/yr-31.0%9.7% conv. - **craft glue strong**13K/yr-28.2%10.8% conv. - **crafting glue**12K/yr-38.8%8.8% conv. - **glue for crafting**13K/yr-48.5%8.0% conv. - **liquid glue**8K/yr-22.0%4.1% conv. - **craft glue for card making**6K/yr-32.4%6.0% conv. - **strong craft glue**5K/yr-30.0%12.8% conv. - **card glue**4K/yr-34.3%6.1% conv. - **book nook glue**8K/yr-64.9%7.9% conv. - **cardboard glue**4K/yr-28.5%9.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/craft-glue/search-terms)
## **Top craft glue products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£6K10%£12K15%£18K20%£24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bostik PVA Glue 118ml - Multi-Purpose Solvent-Free Glue - Dries Clear - UKCA & CE Approved - Ideal for Arts - Crafts - School & DIY Projects**Bostik**£2.07**4.6★2,562 rev](https://www.amazon.co.uk/dp/B0041B0MD4) [2**Anitas Tacky Poly Vinyl PVA Craft Glue 60ml Ideal For Paper Crafting All-Purpose Adhesive With Strong Tack For Wood Paper Card Leather Foam Fabric Can Be Used For Making Slime Dries Clear**Anita's**£2.66**4.4★1,220 rev](https://www.amazon.co.uk/dp/B00102LOJ8) [3**Hi-Tack Fast-Tack Glue 115ml Quick-Dry Adhesive Strong Bond Ideal for Crafting & DIY Projects Not Suitable for Washing or Dry-Cleaning**HI-TACK**£5.45**4.5★1,053 rev](https://www.amazon.co.uk/dp/B002LXNLMI) [4**B-7000 Craft Glue for Jewelry Making - 15ml/0.5oz (2 Pack) - Multi-Function B-7000 Super Adhesive Glues Liquid Fusion Glue for Rhinestones Crafts Clothes Shoes Fabric Jewelry Making Cell Phones**ALECPEA**£4.10**4.6★2,116 rev](https://www.amazon.co.uk/dp/B0C5CB2KCT) [5**Bearly Art Precision Craft Glue - The Mini - 2fl oz with Tip Kit - Acid Free Archival - Strong Hold Adhesive - Ideal for Fine Paper Crafting Scrapbooking and Card Making - Made in USA**Bearly Art**£11.07**4.6★8,871 rev](https://www.amazon.co.uk/dp/B088NN5GD8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Viomis B7000 Glue Clear 10 Pack 15ml Rhinestone Glue for Bedazzling Kit**Viomis**£7.11**69 rev6mo ago](https://www.amazon.co.uk/dp/B0GGBL5ZSX) [**24 PCS 15ml B7000 Glue Clear with Precision Tip Rhinestone Glue for Nail Craft Glues Jewelry Glues Jewelry Making Nail Art DIY Makeup Shoes**Viomis**£11.03**40 rev6mo ago](https://www.amazon.co.uk/dp/B0GGBBDR1D) [**B7000 Precision Craft Glue - Multi Purpose Glue for Rhinestones Crafts Phone Jewelry Fabric Leather Wood Glass Metal (3Pcs * 15ml)**T Outdoors**£5.68**49 rev9mo ago](https://www.amazon.co.uk/dp/B0FXGCB347) [**Hi-Tack Glue Pen 18.6ml 2 pack Strong Fast-Hold Adhesive for Crafting & DIY Dries Clear & Flexible Ideal for Fabric Paper Wood Metal Glass & More Non-Toxic Heat-Resistant Handwash Safe**HI-TACK**£6.55**44 rev1y ago](https://www.amazon.co.uk/dp/B0FHBLZT7J) [**WEILAOK Glue for Crafting Craft Glue Strong PVA craft glue Dries Clear And Resists Wrinkling and Clumping craft glues Making It Perfect for Creating Beautiful Paper Scrapbooks and Cards**WEILAOK**£9.77**18 rev1y ago](https://www.amazon.co.uk/dp/B0F4KDKGV5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**24 PCS 15ml B7000 Glue Clear with Precision Tip Rhinestone Glue for Nail Craft Glues Jewelry Glues Jewelry Making Nail Art DIY Makeup Shoes**Viomis**£11.03**4.6★**▲ 392%**](https://www.amazon.co.uk/dp/B0GGBBDR1D) [**Viomis B7000 Glue Clear 10 Pack 15ml Rhinestone Glue for Bedazzling Kit**Viomis**£7.11**4.8★**▲ 367%**](https://www.amazon.co.uk/dp/B0GGBL5ZSX) [**B7000 Precision Craft Glue - Multi Purpose Glue for Rhinestones Crafts Phone Jewelry Fabric Leather Wood Glass Metal (3Pcs * 15ml)**T Outdoors**£5.68**4.5★**▲ 194%**](https://www.amazon.co.uk/dp/B0FXGCB347) [**abeec Craft Glue 500 ml - Craft Glue For Kids - School Supplies - Glue For Arts And Crafts - Childrens Glue - Craft For Kids - School Pva Glue for Crafting**abeec**£6.43**3.8★**▲ 180%**](https://www.amazon.co.uk/dp/B09YVPXFYT) [**Baker Ross FN284 PVA Glue with Integral Brush - Pack of 1 Spreadable Glue for Arts and Crafts**Baker Ross**£3.15**4.6★**▲ 76%**](https://www.amazon.co.uk/dp/B0DLWSNMKH)
**~~View all trending →~~**
## **What buyers say about craft glue**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**47%
*“Sticks well”*
**Value For Money**9%
*“Excellent value”*
**Quality-Overall**8%
*“Overall, a reliable and easy-to-use option for crafts, nail art, and general DIY fixes”*
**Ease Of Use**6%
*“Easy to work with”*
**Advertised Vs Actual Product**5%
*“Just what I needed”*
**Strength**4%
*“the hold feels strong once set”*
**Design-Overall**3%
*“is a great design”*
**Efficiency**2%
*“Works well on a number of craft products”*
**Durability**2%
*“so far they have held up”*
**Size-Overall**2%
*“they were a decent size”*
### **What buyers complain about **
**Adhesion/Stickiness**37%
*“didn't stick”*
**Functionality-Overall**8%
*“Didn't work”*
**Value For Money**7%
*“A little pricey”*
**Ease Of Use**6%
*“Difficult to use”*
**Size-Overall**6%
*“Not fit for purpose”*
**Advertised Vs Actual Product**3%
*“Didnt bond anything for me of the above description”*
**Material Quality**3%
*“works less well on some materials”*
**Ease Of Cleaning**2%
*“difficult to clean”*
**Smell**2%
*“so has a slight smell”*
**Moist/Dry**2%
*“It drys quick”*
### **Top return reasons **
**Adhesion/Stickiness**53%
**Functionality-Overall**15%
**Defective Material/Parts**5%
**Ease Of Use**5%
**Size-Overall**2%
**Compatibility-Overall**2%
**Value For Money**2%
**Leak-Proof**2%
**Quality-Overall**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is craft glue profitable to sell on Amazon United Kingdom?**
- The niche generates £120K/yr across 25 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -33.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the craft glue niche?**
- 17 brands and 57 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in craft glue?**
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Value For Money. The return rate is 0.2%.
- **When does demand for craft glue peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the craft glue niche?**
- Listings span £2.07–£15.40; the average listing price is £5.99 (sweet spot $15–$100). The average incumbent carries 1,518 reviews — the moat a new listing must climb.
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