---
title: "Craft Gifts for Women — £27K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/craft-gifts-for-women"
last_updated: "2026-07-31T15:42:59.542Z"
locale: en
meta:
description: "Niche score 48/100 · £27K/yr market · 106K searches/yr · £12.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £27K/yr market · 106K searches/yr · £12.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Craft Gifts for Women — £27K/yr Amazon UK Niche (2026) - Flapen"
---
# **craft gifts for women**
**Skip it**
A small market ($27K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 13Conversion 25Competition 69Returns 96Price range 60Avg price 55Brand share 91Review moat 51Quality gap 53
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£4.73–£30.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£12.59**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,463.24**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-24.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£27K**
£27K/yr · 106K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, craft gifts for women is a £27K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **craft gifts for women market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£19K–£25K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#211**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**32 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**44%**
Top 20: 86%
**Top-5 click share**
**44%**
Top 20: 83%
**Open market**
**52%**
- Cotswold Crafts By Emma20% - Jeasona9% - ZEROMX5% - MAMUNU5% - Funvalley Surperfect5% - Vadaka4%
## **Demand & seasonality**
Weekly Amazon search volume, last 77 weeks — -24.6% search growth over the last 90 days.
9K7KSpike '25Holiday '25 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 7.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/craft-gifts-for-women/trend)
## **Top craft gifts for women search terms**
- **craft gifts for women**42K/yr-16.7%1.0% conv. - **adult craft kits for women**35K/yr-34.0%0.4% conv. - **craft kits for adults uk women**17K/yr-25.3%0.3% conv. - **craft sets for women**12K/yr-17.1%0.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/craft-gifts-for-women/search-terms)
## **Top craft gifts for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£1K10%£3K15%£4K20%£5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cotswold Crafts By Emma Forget-Me-Not Bridal Charm - Handmade Blue Silver Sixpence Gift for Bride Garter or Bouquet Accessory - Locally Pressed Forget Me Not Flower for Bridal Showers and Weddings**Cotswold Crafts By Emma**£14.38**4.9★83 rev](https://www.amazon.co.uk/dp/B0B21LVKZT) [2**Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts**Jeasona**£7.59**4.7★14,059 rev](https://www.amazon.co.uk/dp/B07C1XPLQQ) [3**ZEROMX Epoxy Resin Kits for Beginners with Light Resin Kit and Resin Silicone Moulds Complete Set DIY Crafts for Adults Women Epoxy Set with 3D Dried Flowers Measuring Cups and Resins Supplies**ZEROMX**£20.72**4.4★123 rev](https://www.amazon.co.uk/dp/B0G2KW8T5Y) [4**MAMUNU Canvas Tote Bag Embroidery Kit with Pattern for Beginners Adults Handmade Arts and DIY Crafts Cross Stitch Tote Bag Kits - Includes Embroidery Bag Hoops Color Threads and Tools Black**MAMUNU**£11.97**4.6★305 rev](https://www.amazon.co.uk/dp/B09MCLMM8Z) [5**Funvalley Surperfect Sea Glass Art Kit Sea Turtle Glass Art Kits for Adults DIY Resin Beach Art Kit Ocean Painting Kit Resin DIY Crafts Ocean Theme Art Frames Decoration (Turtle)**Funvalley Surperfect**£13.16**3.8★20 rev](https://www.amazon.co.uk/dp/B0FLDHDG7N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2Pcs Crochet Gifts for Crochet Lovers Tote Bag and Makeup Bag Gift Set Craft Gifts for Women with Canvas Style for Daily Use Sewing Gifts Cosmetic Bag for Ladies and Travel**Nodrex**£8.13**15 rev7mo ago](https://www.amazon.co.uk/dp/B0G64WWWVY) [**ZEROMX Epoxy Resin Kits for Beginners with Light Resin Kit and Resin Silicone Moulds Complete Set DIY Crafts for Adults Women Epoxy Set with 3D Dried Flowers Measuring Cups and Resins Supplies**ZEROMX**£20.72**123 rev8mo ago](https://www.amazon.co.uk/dp/B0G2KW8T5Y) [**Elfew 2 Pack Watercolour Workbook for Adults Watercolour Paints Set**Elfew**£14.03**72 rev8mo ago](https://www.amazon.co.uk/dp/B0FYVR9DJ8) [**BNG Animals Diamond Paintings Coasters Kits Set with Holder 6Pcs Hummingbird Owl Art DIY Crafts Coasters for Adults Art Painting Kits for Women Beginners Diamond Craft Supplies**BNG**£7.57**43 rev11mo ago](https://www.amazon.co.uk/dp/B0FN3SW68D) [**Funvalley Surperfect Sea Glass Art Kit Sea Turtle Glass Art Kits for Adults DIY Resin Beach Art Kit Ocean Painting Kit Resin DIY Crafts Ocean Theme Art Frames Decoration (Turtle)**Funvalley Surperfect**£13.16**20 rev11mo ago](https://www.amazon.co.uk/dp/B0FLDHDG7N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2Pcs Crochet Gifts for Crochet Lovers Tote Bag and Makeup Bag Gift Set Craft Gifts for Women with Canvas Style for Daily Use Sewing Gifts Cosmetic Bag for Ladies and Travel**Nodrex**£8.13**4.7★**▲ 316%**](https://www.amazon.co.uk/dp/B0G64WWWVY) [**Elfew 2 Pack Watercolour Workbook for Adults Watercolour Paints Set**Elfew**£14.03**4.6★**▲ 295%**](https://www.amazon.co.uk/dp/B0FYVR9DJ8) [**Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts**Jeasona**£7.59**4.7★**▲ 269%**](https://www.amazon.co.uk/dp/B07C1XPLQQ) [**Sandy Leaf Farm Kintsugi Repair Kit - Repair Your own Ceramics with Gold Powder - Includes Two Beautiful Practice Bowls**Sandy Leaf Farm**£13.53**4.0★**▲ 234%**](https://www.amazon.co.uk/dp/B08CSWQHBD) [**Cotswold Crafts By Emma Forget-Me-Not Bridal Charm - Handmade Blue Silver Sixpence Gift for Bride Garter or Bouquet Accessory - Locally Pressed Forget Me Not Flower for Bridal Showers and Weddings**Cotswold Crafts By Emma**£14.38**4.9★**▲ 208%**](https://www.amazon.co.uk/dp/B0B21LVKZT)
**~~View all trending →~~**
## **What buyers say about craft gifts for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Good quality socks”*
**Gifting Purpose**19%
*“Perfect gift idea”*
**Value For Money**10%
*“Good price”*
**Instructions/User Manual/Troubleshooting**6%
*“clear instructions”*
**Design-Overall**6%
*“Beautiful and easy to build”*
**Fun/Entertainment Experience**6%
*“Great fun with my friend”*
**Assembly/Installation**5%
*“It was easy to set up”*
**Ease Of Use**4%
*“was easy to use”*
**Advertised Vs Actual Product**3%
*“Looked like picture”*
**Color**3%
*“colourful very nice”*
### **What buyers complain about **
**Instructions/User Manual/Troubleshooting**19%
*“No written instructions”*
**Value For Money**14%
*“Expensive too”*
**Adhesion/Stickiness**12%
*“The glue really does not hold”*
**Size-Overall**5%
*“Very small thought it would be bigger”*
**Ease Of Use**5%
*“Cant use”*
**Assembly/Installation**5%
*“if all youve done is assemble flat pack furniture like me youll be lost”*
**Quality-Overall**5%
*“Absolutely abysmal product”*
**Durability**3%
*“after her brace came off”*
**Advertised Vs Actual Product**3%
*“misleading picture”*
**Defective Material/Parts**2%
*“breaking parts when you push them out”*
### **Top return reasons **
**Size-Overall**17%
**Advertised Vs Actual Product**13%
**Gifting Purpose**11%
**Quality-Overall**8%
**Instructions/User Manual/Troubleshooting**8%
**Defective Material/Parts**5%
**Product Condition**5%
**Functionality-Overall**4%
**Adhesion/Stickiness**4%
**Value For Money**3%
## **Common questions**
- **Is craft gifts for women profitable to sell on Amazon United Kingdom?**
- The niche generates £27K/yr across 33 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the craft gifts for women niche?**
- 32 brands and 45 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in craft gifts for women?**
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Value For Money, Adhesion/Stickiness. The return rate is 0.8%.
- **When does demand for craft gifts for women peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.8× the quietest.
- **What does it cost to enter the craft gifts for women niche?**
- Listings span £4.73–£30.31; the average listing price is £12.59 (sweet spot $15–$100). The average incumbent carries 1,463 reviews — the moat a new listing must climb.
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