---
title: "Craft Box — £71K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/craft-box"
last_updated: "2026-07-31T16:35:56.566Z"
locale: en
meta:
description: "Niche score 50/100 · £71K/yr market · 172K searches/yr · £14.81 avg price. Soft demand (-17.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £71K/yr market · 172K searches/yr · £14.81 avg price. Soft demand (-17.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Craft Box — £71K/yr Amazon UK Niche (2026) - Flapen"
---
# **craft box**
**Worth a look**
Shows low returns (0.8%), but soft demand (-17.0% this quarter) keeps it on the watch list.
Market size 18Growth 16Conversion 35Competition 74Returns 96Price range 59Avg price 73Brand share 62Review moat 64Quality gap 47
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****£14.81**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****946.18**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****£6.01–£27.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£71K**
£71K/yr · 172K searches
**Growth**
**Bad****-17.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, craft box is a £71K/yr Amazon United Kingdom market (172K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **craft box market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£44K–£59K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#263**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **93%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 77%
**Open market**
**26%**
- obqo23% - ZEIZHUBN12% - abeec12% - Blue Squid11% - IGNPION9% - BNUZEIYI6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.0% search growth over the last 90 days.
9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/craft-box/trend)
## **Top craft box search terms**
- **craft box**99K/yr-16.0%1.3% conv. - **craft box for kids**31K/yr-19.0%2.4% conv. - **craft boxes**12K/yr-24.5%0.4% conv. - **kids craft box**12K/yr-13.8%2.3% conv. - **arts and crafts box**11K/yr-22.3%2.4% conv. - **crafting box**4K/yr+6.6%1.2% conv. - **craft boxes for kids**3K/yr-17.2%1.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/craft-box/search-terms)
## **Top craft box products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£4K9%£6K12%£9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**abeec Giant Craft Kit for Kids | 1000+ Piece Art & Craft Supplies Box | DIY Arts Set with Pom Poms Beads Stickers & More | Creative Activities for Boys & Girls | Gift for Ages 5+**abeec**£11.49**4.4★2,665 rev](https://www.amazon.co.uk/dp/B08B8YRKTJ) [2**Blue Squid Arts & Crafts Box (Blue)- 2800+ pcs Deluxe Craft Supplies Box 2 Drawers 18 Compartments Sturdy Handle - Art Crafting Kit Birthday Gifts for Kids School Supply for Ages 4-12**Blue Squid**£18.41**4.6★5,311 rev](https://www.amazon.co.uk/dp/B0FB15FCJ9) [3**obqo 3000+ Pcs Art and Craft Box for Kids Toddler Craft Set Included Pipe Cleaners Pom Poms Feather Folding Storage Box - All in One for Kids Craft Supplies (Pink)**obqo**£17.03**4.6★389 rev](https://www.amazon.co.uk/dp/B0CCXHX5X8) [4**obqo 2500+ Pcs Art & Craft Box for Toddlers Craft Supplies Included - Pipe Cleaners Pom Poms Eyes Folding Storage Box - All in One for Kids Pink**obqo**£13.91**4.5★123 rev](https://www.amazon.co.uk/dp/B0DFG9DBXG) [5**IGNPION 3 Layer Craft Stackable Storage Box 9-compartment Mulit Purpose Dividers Storage Container for Storing&Organising Toys Arts Crafts Stationery Sewing Fishing Tackle Haze Blue**IGNPION**£14.98**4.4★148 rev](https://www.amazon.co.uk/dp/B0BTCSKFRM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blue Squid Arts & Crafts Box (Blue)- 2800+ pcs Deluxe Craft Supplies Box 2 Drawers 18 Compartments Sturdy Handle - Art Crafting Kit Birthday Gifts for Kids School Supply for Ages 4-12**Blue Squid**£18.41**5,311 rev8mo ago](https://www.amazon.co.uk/dp/B0FB15FCJ9) [**Drookaen AK Arts and Crafts Supplies for Kids 3000+Pcs DIY Craft Kits Ages 6-10 Educational Preschool and Homeschooling Arts Programs Children Craft Kits**Drookaen AK**£18.23**36 rev9mo ago](https://www.amazon.co.uk/dp/B0FVL61T3F) [**Yekolau 3 Layer Craft Storage Box Plastic Multipurpose Storage Box with Compartments Tool Box Arts and Crafts Organiser Box with Handle for Sewing Makeup Nail Hair Accessories (Pink)**Yekolau**£11.44**39 rev1y ago](https://www.amazon.co.uk/dp/B0FD3JTC5K) [**Arts and Crafts Supplies for Kids 3000+Pcs DIY Craft Kits Ages 6-10 Educational Preschool and Homeschooling Arts Programs Children Craft Kits Christmas Gifts in Portable 3 Layered Plastic Art Box**Drookaen AK**£15.10**36 rev1y ago](https://www.amazon.co.uk/dp/B0F6LHVYK4) [**3000Pcs Craft Kits for Kids All in 1 Arts and Crafts Supplies for Kids 3-layered Craft Box with Pipe Cleaners DIY Crafting Homeschool Supply Toys Gifts for Girls & Boys Ages 4 5 6 7 8 9 10 11 12**ZEIZHUBN**£13.56**194 rev1y ago](https://www.amazon.co.uk/dp/B0F2DVML63)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blue Squid Arts & Crafts Box (Blue)- 2800+ pcs Deluxe Craft Supplies Box 2 Drawers 18 Compartments Sturdy Handle - Art Crafting Kit Birthday Gifts for Kids School Supply for Ages 4-12**Blue Squid**£18.41**4.6★**▲ 349%**](https://www.amazon.co.uk/dp/B0FB15FCJ9) [**ZEIZHUBN Arts and Crafts Supplies for Kids Crafts Kit with Pipe Cleaners DIY Crafts for Kids Art School Supplies Materials All in Crafting Box Craft Supply Set Gifts for Kid Girls Boys Age 4-8 8-12**ZEIZHUBN**£14.34**4.2★**▲ 213%**](https://www.amazon.co.uk/dp/B0DXP97LW9) [**3000Pcs Craft Kits for Kids All in 1 Arts and Crafts Supplies for Kids 3-layered Craft Box with Pipe Cleaners DIY Crafting Homeschool Supply Toys Gifts for Girls & Boys Ages 4 5 6 7 8 9 10 11 12**ZEIZHUBN**£13.56**4.4★**▲ 155%**](https://www.amazon.co.uk/dp/B0F2DVML63) [**Arts and Crafts Supplies for Kids - 2000Pc Craft Kit with Pipe Cleaners DIY Craft Kit for Kids Art School Supply Materials Set All in Crafting Box Toys Gifts for Girls Boys Age 4 5 6 7 8 9 10 11 & 12**ZEIZHUBN**£11.83**4.0★**▲ 147%**](https://www.amazon.co.uk/dp/B0DXSQR5FN) [**Arts and Crafts Supplies for Kids 3000+Pcs DIY Craft Kits Ages 6-10 Educational Preschool and Homeschooling Arts Programs Children Craft Kits Christmas Gifts in Portable 3 Layered Plastic Art Box**Drookaen AK**£15.10**4.6★**▲ 146%**](https://www.amazon.co.uk/dp/B0F6LHVYK4)
**~~View all trending →~~**
## **What buyers say about craft box**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**15%
*“Fantastic price”*
**Quality-Overall**15%
*“Excellent product”*
**Fun/Entertainment Experience**13%
*“Keeps her engaged for ages”*
**Storage Capacity**8%
*“Compact storage”*
**Strength**7%
*“a nice sturdy lid”*
**Size-Overall**5%
*“this seem just the fit”*
**Gifting Purpose**5%
*“Brought as a gift”*
**Ease Of Use**3%
*“easy to use”*
**Assembly/Installation**3%
*“Easy quick assembly”*
**Advertised Vs Actual Product**2%
*“Exactly what I needed”*
### **What buyers complain about **
**Size-Overall**22%
*“Allot smaller than thought it would be”*
**Quality-Overall**14%
*“Gel pens are rubbish”*
**Strength**10%
*“Quite flimsy”*
**Value For Money**8%
*“very expensive for what you get”*
**Functionality-Overall**7%
*“surprisingly that didnt work either”*
**Adhesion/Stickiness**5%
*“Glue not good”*
**Shape/Style**3%
*“theres no reason for such shape to be included in an a childrens craft kit”*
**Storage Capacity**3%
*“Not happy with the storage box its to plastic won't lasted 5 minutes”*
**Instructions/User Manual/Troubleshooting**1%
*“I was worried when it came with instructions on how to out it together”*
**Advertised Vs Actual Product**1%
*“not what are pictured”*
### **Top return reasons **
**Size-Overall**53%
**Defective Material/Parts**9%
**Value For Money**6%
**Quality-Overall**6%
**Gifting Purpose**5%
**Functionality-Overall**3%
**Strength**3%
**Advertised Vs Actual Product**2%
**Durability**2%
**Product Condition**2%
## **Common questions**
- **Is craft box profitable to sell on Amazon United Kingdom?**
- The niche generates £71K/yr across 44 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the craft box niche?**
- 21 brands and 28 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in craft box?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.8%.
- **When does demand for craft box peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the craft box niche?**
- Listings span £6.01–£27.84; the average listing price is £14.81 (sweet spot $15–$100). The average incumbent carries 946 reviews — the moat a new listing must climb.
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