---
title: "Search terms — coup - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/coup/search-terms"
last_updated: "2026-07-31T23:22:10.218Z"
locale: en
meta:
  description: "Niche score 27/100 · £32K/yr market · 77K searches/yr · £11.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 27/100 · £32K/yr market · 77K searches/yr · £11.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — coup - Flapen"
---

# **coup**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 8Growth 22Conversion 45Competition 11Returns 99Price range 0Avg price 46Brand share 0Review moat 25Quality gap 28

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Okay****£11.54**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,215.71**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-5.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****87%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****£32K**

£32K/yr · 77K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£8.71–£13.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")