---
title: "Coup — £32K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/coup"
last_updated: "2026-07-31T22:24:38.748Z"
locale: en
meta:
description: "Niche score 27/100 · £32K/yr market · 77K searches/yr · £11.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 27/100 · £32K/yr market · 77K searches/yr · £11.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coup — £32K/yr Amazon UK Niche (2026) - Flapen"
---
# **coup**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 22Conversion 45Competition 11Returns 99Price range 0Avg price 46Brand share 0Review moat 25Quality gap 28
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****£11.54**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,215.71**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£32K**
£32K/yr · 77K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£8.71–£13.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, coup is a £32K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 27/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coup market data**
- **Units sold / yr**
- **3K–3K**
- avg 250–500/product
- **Revenue / yr**
- **£29K–£35K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#672**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **39.2%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Indie Boards and Cards51% - WFKKMEQ25% - FCXVXCL13% - Rzspher12%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -5.9% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/coup/trend)
## **Top coup search terms**
- **coup**59K/yr-4.8%2.2% conv. - **coup game**12K/yr-15.2%9.2% conv. - **coup card game**6K/yr-6.3%9.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/coup/search-terms)
## **Top coup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£5K30%£10K45%£14K60%£19K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Indie Boards and Cards Coup Card Game Multicolored Ages 14+ 2-6 Players 15 Minute Playing Time**Indie Boards and Cards**£13.46**4.7★14,751 rev](https://www.amazon.co.uk/dp/B00GDI4HX4) [2**WFKKMEQ Coup Card Game Game from the world of The Resistance 2-6 Players 15 Min Fun Bluffing Family Games Party strategy Card Games for adults and kids 14 years and older**WFKKMEQ**£12.82**4.5★2 rev](https://www.amazon.co.uk/dp/B0GFDBK7NH) [3**Rzspher The Fast Fun Bluffing Party Game For 2-6 Players. Perfect for Family Game Night With Your Teens Or Friends for Card Game Board Game Edition Cooperative Board Game**Rzspher**£8.71**0.0★0 rev](https://www.amazon.co.uk/dp/B0G4LG1KQB) [4**WFKKMEQ Coup Reform Card Game Coup Reform Card Fun Bluffing Party Game for 2-6 Players 15 Min Card Games Family Games Perfect for Parties Game Night with Your 14+ Teens or Friends**WFKKMEQ**£12.79**0.0★0 rev](https://www.amazon.co.uk/dp/B0GZ2Z5GMS) [5**Indie Board & Cards IBCCOR2 Coup Reformation 2nd Edition Expansion Card Game Multicolor 3.18 x 10.16 x 15.24 cm**Indie Boards and Cards**£10.48**4.7★14,751 rev](https://www.amazon.co.uk/dp/B00UTXW6SC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WFKKMEQ Coup Reform Card Game Coup Reform Card Fun Bluffing Party Game for 2-6 Players 15 Min Card Games Family Games Perfect for Parties Game Night with Your 14+ Teens or Friends**WFKKMEQ**£12.79**0 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ2Z5GMS) [**FCXVXCL Coup Card Game Fun Bluffing Party Game for 2-6 Players 15 Minute Playing Time for Kids and Adults Ages 14+**FCXVXCL**£10.67**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GWCDSNK1) [**WFKKMEQ Coup Card Game Game from the world of The Resistance 2-6 Players 15 Min Fun Bluffing Family Games Party strategy Card Games for adults and kids 14 years and older**WFKKMEQ**£12.82**2 rev6mo ago](https://www.amazon.co.uk/dp/B0GFDBK7NH) [**Rzspher The Fast Fun Bluffing Party Game For 2-6 Players. Perfect for Family Game Night With Your Teens Or Friends for Card Game Board Game Edition Cooperative Board Game**Rzspher**£8.71**0 rev8mo ago](https://www.amazon.co.uk/dp/B0G4LG1KQB) [**FCXVXCL Coup Card Game Fun Bluffing Party Game for 2-6 Players15 Minute Playing Time Party Game for Kids and Adults Ages 14+**FCXVXCL**£11.86**6 rev11mo ago](https://www.amazon.co.uk/dp/B0FL282KL1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FCXVXCL Coup Card Game Fun Bluffing Party Game for 2-6 Players 15 Minute Playing Time for Kids and Adults Ages 14+**FCXVXCL**£10.67**0.0★**▲ 234%**](https://www.amazon.co.uk/dp/B0GWCDSNK1) [**WFKKMEQ Coup Reform Card Game Coup Reform Card Fun Bluffing Party Game for 2-6 Players 15 Min Card Games Family Games Perfect for Parties Game Night with Your 14+ Teens or Friends**WFKKMEQ**£12.79**0.0★**▲ 233%**](https://www.amazon.co.uk/dp/B0GZ2Z5GMS) [**Rzspher The Fast Fun Bluffing Party Game For 2-6 Players. Perfect for Family Game Night With Your Teens Or Friends for Card Game Board Game Edition Cooperative Board Game**Rzspher**£8.71**0.0★**▲ 139%**](https://www.amazon.co.uk/dp/B0G4LG1KQB) [**WFKKMEQ Coup Card Game Game from the world of The Resistance 2-6 Players 15 Min Fun Bluffing Family Games Party strategy Card Games for adults and kids 14 years and older**WFKKMEQ**£12.82**4.5★**▲ 112%**](https://www.amazon.co.uk/dp/B0GFDBK7NH) [**Indie Boards and Cards Coup Card Game Multicolored Ages 14+ 2-6 Players 15 Minute Playing Time**Indie Boards and Cards**£13.46**4.7★**▼ 24%**](https://www.amazon.co.uk/dp/B00GDI4HX4)
**~~View all trending →~~**
## **What buyers say about coup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**36%
*“Fun game”*
**Quality-Overall**19%
*“The quality of the cards is great”*
**Trivia Games**17%
*“Exceptionally good game of strategy and bluff”*
**Ease Of Use**8%
*“it is very easy to do”*
**Design-Overall**8%
*“artwork is nice”*
### **What buyers complain about **
**Color**33%
*“The cards little bit faded”*
### **Top return reasons **
**Advertised Vs Actual Product**25%
**Quality-Overall**25%
**Print Quality**25%
**Functionality-Overall**25%
## **Common questions**
- **Is coup profitable to sell on Amazon United Kingdom?**
- The niche generates £32K/yr across 7 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Skip it (27/100).
- **How competitive is the coup niche?**
- 4 brands and 18 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in coup?**
- Top complaints mined from reviews: Color. The return rate is 0.3%.
- **When does demand for coup peak?**
- Demand peaks in Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the coup niche?**
- Listings span £8.71–£13.46; the average listing price is £11.54 (sweet spot $15–$100). The average incumbent carries 4,216 reviews — the moat a new listing must climb.
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