---
title: "Costa Coffee Cup — £48K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/costa-coffee-cup"
last_updated: "2026-07-31T16:39:37.542Z"
locale: en
meta:
description: "Niche score 39/100 · £48K/yr market · 228K searches/yr · £28.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £48K/yr market · 228K searches/yr · £28.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Costa Coffee Cup — £48K/yr Amazon UK Niche (2026) - Flapen"
---
# **costa coffee cup**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 12Growth 13Conversion 9Competition 48Returns 93Price range 25Avg price 95Brand share 37Review moat 37Quality gap 62
**Avg price**
**Incredible****£28.98**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,826.52**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£7.61–£341.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-23.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£48K**
£48K/yr · 228K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, costa coffee cup is a £48K/yr Amazon United Kingdom market (228K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **costa coffee cup market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£29K–£36K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#1,436**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **38%**
- **Out of stock**
- **19.4%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 99%
**Open market**
**10%**
- Costa Coffee21% - Generic19% - Kimm & Miller19% - CiderPressMugs13% - Giftme12% - Contigo7% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.9% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/costa-coffee-cup/trend)
## **Top costa coffee cup search terms**
- **costa coffee cup**84K/yr-33.2%0.5% conv. - **costa cup**29K/yr+35.5%0.4% conv. - **costa travel mug**21K/yr-32.2%0.4% conv. - **costa coffee cups**15K/yr-13.5%0.2% conv. - **costa coffee travel mug**22K/yr-61.3%0.3% conv. - **costa cups**10K/yr-17.9%0.1% conv. - **costa reusable cup**9K/yr+17.0%0.4% conv. - **costa mug**12K/yr-30.8%0.1% conv. - **costa coffee mug**10K/yr-27.4%0.8% conv. - **costa travel cup**5K/yr-22.1%1.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/costa-coffee-cup/search-terms)
## **Top costa coffee cup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£14K40%£19K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COSTA COFFEE TRAVEL MUG CUP DOUBLE WALL 450ML**Costa Coffee**£9.24**4.3★532 rev](https://www.amazon.co.uk/dp/6042491326) [2**Costa Coffee Personalised Travel Mug Stainless Steel.**Generic**£22.39**4.2★7 rev](https://www.amazon.co.uk/dp/B0F24HD6YD) [3**CiderPressMugs Costa Coffee Personalised Silver Travel Mug Cup. Your Name Printed Mug Coffee Tea Cup. (Silver Travel Mug)**CiderPressMugs**£16.94**4.5★900 rev](https://www.amazon.co.uk/dp/B0863ZRH6W) [4**Kimm & Miller Costa Coffee Iced Coffee Cup Gift Set - Reusable Cup with Straw and Lid - Official Costa Gifts for Coffee Lovers**Kimm & Miller**£16.03**4.6★94 rev](https://www.amazon.co.uk/dp/B0BBSQ87CH) [5**Kimm & Miller Costa Coffee Babyccino Kids Travel Mug - Small Reusable Plastic Coffee Cup with Lid (150ml) - Kids Mugs or Adults Espresso Travel Cup**Kimm & Miller**£11.24**4.4★181 rev](https://www.amazon.co.uk/dp/B0BGLZ589Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ray-Ban Meta (Gen 2) Wayfarer AI Glasses for Men Women 12 MP Camera 3K Ultra HD Video Open-Ear Audio Meta AI 2X Battery Life Matte Black/from Transitions Clear to Grey Lenses**Meta**£341.39**294 rev3mo ago](https://www.amazon.co.uk/dp/B0FLYJM9DC) [**Personalised Costa Coffee Cup 16oz Reusable Travel Mug with Custom Name Eco-Friendly Cup with Lid & Straw**Generic**£22.16**1 rev10mo ago](https://www.amazon.co.uk/dp/B0FTB4F58B) [**Costa Coffee Personalised Travel Mug Stainless Steel.**Generic**£22.39**7 rev1y ago](https://www.amazon.co.uk/dp/B0F24HD6YD) [**Costa Coffee Personalised Travel Mug Stainless Steel**Generic**£23.39**4 rev1y ago](https://www.amazon.co.uk/dp/B0F24GBWJ6) [**Kimm & Miller Costa Coffee Luxury Gift Set with Latte Glass Coffee Cup & Electric Milk Frother**Kimm & Miller**£19.20**28 rev1y ago](https://www.amazon.co.uk/dp/B0DK9LP7GM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ray-Ban Meta (Gen 2) Wayfarer AI Glasses for Men Women 12 MP Camera 3K Ultra HD Video Open-Ear Audio Meta AI 2X Battery Life Matte Black/from Transitions Clear to Grey Lenses**Meta**£341.39**4.0★**▲ 418%**](https://www.amazon.co.uk/dp/B0FLYJM9DC) [**Giftme Personalised with Any Name Costa Unique Inside Coloured Ceramic Mug Coffee Tea Mug. (Burgundy Inside)**Giftme**£9.67**5.0★**▲ 316%**](https://www.amazon.co.uk/dp/B0G6V84RMS) [**Tlater Thermal Mug 380ml with Leakproof Lids - Travel Stainless Steel Double Wall Vacuum Cup for Hot and Cold Drinks Coffee and Tea**Tlater**£7.72**4.4★**▲ 176%**](https://www.amazon.co.uk/dp/B09YY1GXQ7) [**Costa Coffee Personalised Travel Mug Stainless Steel.**Generic**£22.39**4.2★**▲ 134%**](https://www.amazon.co.uk/dp/B0F24HD6YD) [**Giftme Costa Coffee Personalised Dual Wall Eco Insulated White Ceramic Travel Mug with White Lid Reusable Keep Cup**Giftme**£13.94**4.2★**▲ 129%**](https://www.amazon.co.uk/dp/B09M78J8F5)
**~~View all trending →~~**
## **What buyers say about costa coffee cup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Leak-Proof**22%
*“Totally leak proof”*
**Quality-Overall**18%
*“Quality mug”*
**Value For Money**6%
*“Good price”*
**Temperature Retention**5%
*“Keeps the coffee hot”*
**Size-Overall**5%
*“Good size”*
**Ease Of Use**5%
*“Easy to use”*
**Ease Of Cleaning**4%
*“easy to clean”*
**Heating**4%
*“great heat retention”*
**Advertised Vs Actual Product**3%
*“It all functions as it should”*
**Color**3%
*“Lovely colour”*
### **What buyers complain about **
**Leak-Proof**32%
*“It leaks”*
**Durability**12%
*“Broke after less than 1 month”*
**Heating**9%
*“Doesn't keep hot as advertised”*
**Quality-Overall**8%
*“the control quality needs to be better”*
**Value For Money**4%
*“Very expensive”*
**Ease Of Use**3%
*“Uncomfortable to use”*
**Size-Overall**2%
*“It is slightly wider at the bottom than my previous one”*
**Smell**2%
*“mine has an horrendous internal smell”*
**Rusts/Corrodes**1%
*“My coffee mug has gone rusty around the metal rim”*
**Product Condition**1%
*“Flask”*
### **Top return reasons **
**Leak-Proof**29%
**Size-Overall**22%
**Color**7%
**Quality-Overall**4%
**Functionality-Overall**4%
**Heating**4%
**Value For Money**3%
**Ease Of Use**3%
**Defective Material/Parts**3%
**Suitability Hot Weather**1%
## **Common questions**
- **Is costa coffee cup profitable to sell on Amazon United Kingdom?**
- The niche generates £48K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.9%. Flapen's verdict: Skip it (39/100).
- **How competitive is the costa coffee cup niche?**
- 10 brands and 36 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in costa coffee cup?**
- Top complaints mined from reviews: Leak-Proof, Durability, Heating. The return rate is 1.1%.
- **When does demand for costa coffee cup peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the costa coffee cup niche?**
- Listings span £7.61–£341.39; the average listing price is £28.98 (sweet spot $15–$100). The average incumbent carries 2,827 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)