---
title: "Products — condolence book - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/condolence-book/products"
last_updated: "2026-07-31T19:08:08.267Z"
locale: en
meta:
  description: "Niche score 48/100 · £87K/yr market · 187K searches/yr · £12.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £87K/yr market · 187K searches/yr · £12.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — condolence book - Flapen"
---

# **condolence book**

**Skip it**

Soft demand (-10.6% this quarter) — this niche doesn't clear our bar today.

Market size 22Growth 20Conversion 45Competition 78Returns 77Price range 49Avg price 57Brand share 59Review moat 90Quality gap 21

**Review moat**

**Great****204.56**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Returns**

**Great****1.9%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****£12.89**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£7.04–£22.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£87K**

£87K/yr · 187K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-10.6%**

90-day search growth — must beat 0% to launch