---
title: "Condolence Book — £87K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/condolence-book"
last_updated: "2026-07-31T18:44:46.104Z"
locale: en
meta:
description: "Niche score 48/100 · £87K/yr market · 187K searches/yr · £12.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £87K/yr market · 187K searches/yr · £12.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Condolence Book — £87K/yr Amazon UK Niche (2026) - Flapen"
---
# **condolence book**
**Skip it**
Soft demand (-10.6% this quarter) — this niche doesn't clear our bar today.
Market size 22Growth 20Conversion 45Competition 78Returns 77Price range 49Avg price 57Brand share 59Review moat 90Quality gap 21
**Review moat**
**Great****204.56**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****£12.89**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£7.04–£22.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£87K**
£87K/yr · 187K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, condolence book is a £87K/yr Amazon United Kingdom market (187K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **condolence book market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£77K–£103K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#72**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **92%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **210 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**14 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 79%
**Open market**
**24%**
- Lanpn25% - ANGEL & DOVE15% - Esposti12% - AISBUGUR11% - Foliom7% - JIMBON6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.
5K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/condolence-book/trend)
## **Top condolence book search terms**
- **memory book for funeral**38K/yr+2.1%3.7% conv. - **condolence book**36K/yr-14.2%3.3% conv. - **funeral memory book**30K/yr-13.7%2.4% conv. - **book of condolences memory book**20K/yr-2.0%3.6% conv. - **memorial book**16K/yr-28.5%2.9% conv. - **remembrance book**8K/yr-4.3%2.7% conv. - **book of condolences**8K/yr-15.3%4.9% conv. - **condolences book**8K/yr-22.3%3.6% conv. - **celebration of life memory book**5K/yr+48.2%1.9% conv. - **memorial books for funeral**7K/yr-31.6%3.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/condolence-book/search-terms)
## **Top condolence book products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3K6%£5K9%£8K12%£10K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ANGEL & DOVE A5 Ivory Funeral Memory Book & 2 Signs - for Condolence Book Memorial Remembrance Celebration of Life**ANGEL & DOVE**£18.23**4.8★662 rev](https://www.amazon.co.uk/dp/B07DSGHTJM) [2**Condolence Book Funeral Guest Book in Loving Memory Celebration of Life Linen Hardback Gold Foil Welcome Card & Table Sign 21.5 x 14.5 cm 120 Blank Pages for Memorial Service and Wake**Foliom**£15.40**4.6★30 rev](https://www.amazon.co.uk/dp/B0FXWWDMPZ) [3**Memory Book for Funeral Condolence & Remembrance Book Set with 50 Cards**AISBUGUR**£16.09**4.6★34 rev](https://www.amazon.co.uk/dp/B0FF25PQZP) [4**Funeral Memory Book Leather Hardcover Funeral Guest Book with Gold Engraving Guestbook for Celebration of Life Memorial Service Book of Condolence with Memory Table Card Sign and Pen 10.3 x 7.9**JIMBON**£15.41**4.6★195 rev](https://www.amazon.co.uk/dp/B0CRV8WQFV) [5**Memory Book for Funeral - Cover Made from Wood Thick Paper Pages (Memory Book)**Woodland Mail**£8.44**4.6★50 rev](https://www.amazon.co.uk/dp/B0C46M2QQS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funeral Memory Book with Sign & Pen Condolence & celebration of life**AISBUGUR**£8.40**3 rev6mo ago](https://www.amazon.co.uk/dp/B0GHY6YWMV) [**Lanpn Funeral Guest Book for Memorial Service 100 Pages in Loving Memory Sign in Books for Guests Funeral Favors Registry Book with Memorial Table Sign White Leather Cover**Lanpn**£7.94**20 rev8mo ago](https://www.amazon.co.uk/dp/B0FYP5B311) [**Lanpn Funeral Guest Book for Memorial Service 100 Pages Celebration of Life Sign in Books for Guests Funeral Favors Registry Book with Memory Table Sign White Leather Cover**Lanpn**£7.67**20 rev8mo ago](https://www.amazon.co.uk/dp/B0FYPCPPWG) [**Lanpn Funeral Guest Book for Memorial Service 100 Pages in Loving Memory Sign in Books for Guests with Memorial Table Sign Leather Cover Funeral Favors Registry Book Black**Lanpn**£7.04**23 rev8mo ago](https://www.amazon.co.uk/dp/B0FYPKRJYQ) [**Condolence Book Funeral Guest Book in Loving Memory Celebration of Life Linen Hardback Gold Foil Welcome Card & Table Sign 21.5 x 14.5 cm 120 Blank Pages for Memorial Service and Wake**Foliom**£15.40**30 rev9mo ago](https://www.amazon.co.uk/dp/B0FXWWDMPZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lanpn Funeral Guest Book for Memorial Service 100 Pages Celebration of Life Sign in Books for Guests Funeral Favors Registry Book with Memory Table Sign White Leather Cover**Lanpn**£7.67**4.7★**▲ 224%**](https://www.amazon.co.uk/dp/B0FYPCPPWG) [**Funeral Memory Book with Sign & Pen Condolence & celebration of life**AISBUGUR**£8.40**5.0★**▲ 217%**](https://www.amazon.co.uk/dp/B0GHY6YWMV) [**Lanpn Funeral Guest Book for Memorial Service 100 Pages in Loving Memory Sign in Books for Guests with Memorial Table Sign Leather Cover Funeral Favors Registry Book Black**Lanpn**£7.04**4.2★**▲ 211%**](https://www.amazon.co.uk/dp/B0FYPKRJYQ) [**Lanpn Funeral Guest Book for Memorial Service 100 Pages in Loving Memory Sign in Books for Guests Funeral Favors Registry Book with Memorial Table Sign White Leather Cover**Lanpn**£7.94**4.7★**▲ 163%**](https://www.amazon.co.uk/dp/B0FYP5B311) [**Condolence Book Funeral Guest Book in Loving Memory Celebration of Life Linen Hardback Gold Foil Welcome Card & Table Sign 21.5 x 14.5 cm 120 Blank Pages for Memorial Service and Wake**Foliom**£15.40**4.6★**▲ 154%**](https://www.amazon.co.uk/dp/B0FXWWDMPZ)
**~~View all trending →~~**
## **What buyers say about condolence book**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**51%
*“Good quality and arrived promptly”*
**Value For Money**16%
*“Excellent value for money”*
**Size-Overall**11%
*“Good size”*
**Advertised Vs Actual Product**7%
*“True to advert”*
**Shape/Style**4%
*“Very classy”*
**Design-Overall**3%
*“Simple and respectful design”*
**Color**2%
*“It has a magnolia look rather than the traditional black so may appeal to those wanting a brighter look”*
**Gifting Purpose**1%
*“Perfect keepsake”*
**Writing Experience**1%
*“Absolutely stunning and plenty of room for people to write their messages in the book and on the memory cards to go along any photos”*
**Collectibles**1%
*“Lovely to be able to keep all those memories in the folder supplied”*
### **What buyers complain about **
**Size-Overall**28%
*“Not quite the right size for A5 order of service”*
**Quality-Overall**23%
*“which I feel is a cracking price for this sort of quality”*
**Advertised Vs Actual Product**21%
*“Not as advertised”*
**Instructions/User Manual/Troubleshooting**8%
*“Why no instruction”*
**Strength**8%
*“I bit flimsy”*
**Value For Money**3%
*“I do think it's a little bit overpriced”*
### **Top return reasons **
**Size-Overall**63%
**Advertised Vs Actual Product**10%
**Quality-Overall**8%
**Color**7%
**Design-Overall**4%
**Value For Money**3%
**Gifting Purpose**2%
**Product Condition**2%
**Functionality-Overall**2%
**Compatibility-Overall**1%
## **Common questions**
- **Is condolence book profitable to sell on Amazon United Kingdom?**
- The niche generates £87K/yr across 39 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the condolence book niche?**
- 14 brands and 29 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in condolence book?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.9%.
- **When does demand for condolence book peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the condolence book niche?**
- Listings span £7.04–£22.55; the average listing price is £12.89 (sweet spot $15–$100). The average incumbent carries 205 reviews — the moat a new listing must climb.
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