---
title: "Combination Microwave Oven and Grill — £285K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/combination-microwave-oven-and-grill"
last_updated: "2026-07-31T16:44:36.599Z"
locale: en
meta:
description: "Niche score 44/100 · £285K/yr market · 239K searches/yr · £118.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £285K/yr market · 239K searches/yr · £118.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Combination Microwave Oven and Grill — £285K/yr Amazon UK Niche (2026) - Flapen"
---
# **combination microwave oven and grill**
**Skip it**
Weak search conversion (1.0%) — this niche doesn't clear our bar today.
Market size 50Growth 22Conversion 13Competition 63Returns 49Price range 20Avg price 69Brand share 29Review moat 53Quality gap 72
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£118.06**
avg listing price — sweet spot $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,365.48**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£285K**
£285K/yr · 239K searches
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-6.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£50.56–£298.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, combination microwave oven and grill is a £285K/yr Amazon United Kingdom market (239K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **combination microwave oven and grill market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£177K–£236K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **84%**
- **Out of stock**
- **12.9%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 88%
**Open market**
**9%**
- Toshiba31% - Samsung23% - Russell Hobbs15% - Panasonic12% - Hamilton Beach7% - VYTRONIX4% - Open — no brand owns it (6 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.
9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/combination-microwave-oven-and-grill/trend)
## **Top combination microwave oven and grill search terms**
- **combination microwave oven**30K/yr+82.0%0.6% conv. - **microwave combination oven**27K/yr-1.6%0.4% conv. - **combination microwave**52K/yr-49.2%0.4% conv. - **combi microwave oven and grill**21K/yr+24.6%0.4% conv. - **microwave oven combination**19K/yr-28.8%0.4% conv. - **combination microwave oven and grill**21K/yr+9.9%0.3% conv. - **30l microwave**11K/yr-0.9%0.9% conv. - **microwave 30l**8K/yr-16.3%1.1% conv. - **combi microwave**10K/yr-21.5%0.4% conv. - **convection microwave oven**10K/yr-11.4%0.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/combination-microwave-oven-and-grill/search-terms)
## **Top combination microwave oven and grill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£14K10%£28K15%£43K20%£57K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Samsung MC28H5013AS Combination Microwave 900W 28 Litre Silver**Samsung**£100.44**4.3★1,758 rev](https://www.amazon.co.uk/dp/B00U2SM4UE) [2**Russell Hobbs Black Microwave 23 Litre 900W Microwave 3-in-1 1000W Grill and 1700W Oven 5 Power Levels 10 Autocook Settings including Defrost RHM2366B**Russell Hobbs**£100.34**4.4★205 rev](https://www.amazon.co.uk/dp/B0CQ2YGMCR) [3**Toshiba 25L 3-in-1 900W Digital Microwave Oven With Grill Origin Inverter Chef Defrost Microwave Combi 10 Power Levels 7 Auto Menus Easy Clean Perfect for 10 Pizza Black MW3-AG25PFI(BK)**Toshiba**£92.54**4.3★339 rev](https://www.amazon.co.uk/dp/B0GD7VKYJS) [4**TOSHIBA Air Fry Combo 5-In-1 26L Countertop Microwave Oven Broil Bake Combi 10 Power Levels 10 Auto Cooking Presets Easy Defrost Black 900W ML2-EC26SF(BS)**Toshiba**£141.35**4.0★760 rev](https://www.amazon.co.uk/dp/B0BGLPVTM8) [5**TOSHIBA 26Liter 6-in-1 Air Fry Microwave Combo With Origin Inverter Chef Defrost Convection Combi Grill 10 Power Levels 10 Auto Menus 900W Microwave 1000W Grill Black MW3-AC26SFI(BK)**Toshiba**£160.91**4.0★760 rev](https://www.amazon.co.uk/dp/B0GD7G2Q6K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Toshiba 23L Black Mirror Digital Grill Microwave 900W Countertop Microwave with 1000W Grill Combination Cooking with 11 Power Levels Auto Menus Chef Defrost Timer Mirrored Front MW3-EG23PFI(MB)**Toshiba**£80.27**5,632 rev2mo ago](https://www.amazon.co.uk/dp/B0H1WQXCTB) [**Panasonic NN-CT54RWBPQ 27L 4-in-1 Combination Inverter Microwave with Air Fryer 1000W 19 Auto Programs Convection Grill Cooking Space-Saving Slimline Design White**Panasonic**£202.76**70 rev4mo ago](https://www.amazon.co.uk/dp/B0GT1QKY9L) [**Toshiba 25L 3-in-1 900W Digital Microwave Oven With Grill Origin Inverter Chef Defrost Microwave Combi 10 Power Levels 7 Auto Menus Easy Clean Perfect for 10 Pizza Black MW3-AG25PFI(BK)**Toshiba**£92.54**339 rev7mo ago](https://www.amazon.co.uk/dp/B0GD7VKYJS) [**TOSHIBA 26Liter 6-in-1 Air Fry Microwave Combo With Origin Inverter Chef Defrost Convection Combi Grill 10 Power Levels 10 Auto Menus 900W Microwave 1000W Grill Black MW3-AC26SFI(BK)**Toshiba**£160.91**760 rev7mo ago](https://www.amazon.co.uk/dp/B0GD7G2Q6K) [**TOSHIBA 26L 6-in-1 Professional Air Fry Plus Microwave Combo With Chef Defrost Crispy Grill Bake Convection Combi 10 power levels 20 Auto Menus 900W Microwave 1500W Grill Black MV2-EC26SF(BK)**Toshiba**£198.47**780 rev7mo ago](https://www.amazon.co.uk/dp/B0GD7MXYH3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Toshiba 23L Black Mirror Digital Grill Microwave 900W Countertop Microwave with 1000W Grill Combination Cooking with 11 Power Levels Auto Menus Chef Defrost Timer Mirrored Front MW3-EG23PFI(MB)**Toshiba**£80.27**4.6★**▲ 378%**](https://www.amazon.co.uk/dp/B0H1WQXCTB) [**Panasonic NN-CT54RWBPQ 27L 4-in-1 Combination Inverter Microwave with Air Fryer 1000W 19 Auto Programs Convection Grill Cooking Space-Saving Slimline Design White**Panasonic**£202.76**4.3★**▲ 366%**](https://www.amazon.co.uk/dp/B0GT1QKY9L) [**Toshiba 25L 3-in-1 900W Digital Microwave Oven With Grill Origin Inverter Chef Defrost Microwave Combi 10 Power Levels 7 Auto Menus Easy Clean Perfect for 10 Pizza Black MW3-AG25PFI(BK)**Toshiba**£92.54**4.3★**▲ 216%**](https://www.amazon.co.uk/dp/B0GD7VKYJS) [**Toshiba Black Mirror Microwave 900w 23L Microwave Oven with Digital Display Solo Auto Defrost One-Touch Express Cook with 11 Power Levels 7 Auto Menus Perfect for 10 Pizza MW3-EM23PF(MB)**Toshiba**£75.61**4.5★**▲ 173%**](https://www.amazon.co.uk/dp/B0FVM77DML) [**Toshiba Black Microwave 25Liter 900W Digital Microwave Oven With Origin Inverter Chef Defrost 10 Power Levels 7 Auto Menus Clock &Timer Easy Clean Perfect for 10 Pizza MW3-AM25PFI(BK)**Toshiba**£85.76**4.4★**▲ 159%**](https://www.amazon.co.uk/dp/B0GD7JVQ22)
**~~View all trending →~~**
## **What buyers say about combination microwave oven and grill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**19%
*“Ease of Use”*
**Quality-Overall**17%
*“Excellent product”*
**Value For Money**14%
*“Reasonable price”*
**Size-Overall**5%
*“great size”*
**Heating**5%
*“Really good heats evenly”*
**Ease Of Cleaning**4%
*“cleans easily with a damp clean cloth”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Design-Overall**3%
*“has lovely look to it”*
**Touch/Button Controls**2%
*“The touch controls are intuitive”*
**Strength**2%
*“It's a sturdy machine”*
### **What buyers complain about **
**Noise Level**8%
*“Makes too much noise”*
**Heating**8%
*“stopped heating anything”*
**Size-Overall**7%
*“A bit smaller than no thought”*
**Durability**5%
*“platter broke in use”*
**Instructions/User Manual/Troubleshooting**5%
*“There is no manual”*
**Quality-Overall**5%
*“Cheap Quality”*
**Ease Of Use**4%
*“it's virtually impossible”*
**Touch/Button Controls**4%
*“I find the controls hard to press in”*
**Value For Money**4%
*“Especially for the price”*
**Functionality-Overall**3%
*“It's now not working”*
### **Top return reasons **
**Size-Overall**29%
**Functionality-Overall**11%
**Defective Material/Parts**10%
**Heating**9%
**Touch/Button Controls**7%
**Noise Level**6%
**Mechanism Issues**4%
**Advertised Vs Actual Product**3%
**Color**2%
**Quality-Overall**2%
## **Common questions**
- **Is combination microwave oven and grill profitable to sell on Amazon United Kingdom?**
- The niche generates £285K/yr across 31 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the combination microwave oven and grill niche?**
- 12 brands and 32 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in combination microwave oven and grill?**
- Top complaints mined from reviews: Noise Level, Heating, Size-Overall. The return rate is 3.1%.
- **When does demand for combination microwave oven and grill peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the combination microwave oven and grill niche?**
- Listings span £50.56–£298.91; the average listing price is £118.06 (sweet spot $15–$100). The average incumbent carries 1,365 reviews — the moat a new listing must climb.
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