---
title: "Colouring — £60K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/colouring"
last_updated: "2026-07-31T20:41:48.782Z"
locale: en
meta:
description: "Niche score 36/100 · £60K/yr market · 271K searches/yr · £6.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £60K/yr market · 271K searches/yr · £6.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Colouring — £60K/yr Amazon UK Niche (2026) - Flapen"
---
# **colouring**
**Skip it**
Prices mostly outside the sweet spot ($1.43–$17.10) — this niche doesn't clear our bar today.
Market size 15Growth 20Conversion 43Competition 50Returns 99Price range 13Avg price 18Brand share 36Review moat 23Quality gap 27
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,808**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.44**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£60K**
£60K/yr · 271K searches
**Price range**
**Bad****£1.43–£17.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, colouring is a £60K/yr Amazon United Kingdom market (271K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colouring market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£52K–£64K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#71**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **69%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**119**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 87%
**Open market**
**14%**
- CRAYOLA70% - Vallteng5% - Amazing Tour4% - STAEDTLER3% - Thboxes3% - BIC Kids2% - Open — no brand owns it (11 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/colouring/trend)
## **Top colouring search terms**
- **colouring**151K/yr-13.1%1.2% conv. - **colours**44K/yr-9.6%2.8% conv. - **kids colouring**21K/yr+6.4%4.0% conv. - **coloring**16K/yr-14.0%0.3% conv. - **kids drawing & painting supplies**18K/yr-9.5%1.1% conv. - **colours for kids**8K/yr-15.4%4.8% conv. - **colouring for kids**8K/yr-14.0%2.9% conv. - **colouring in**5K/yr-2.6%2.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/colouring/search-terms)
## **Top colouring products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£6K15%£9K20%£12K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CRAYOLA Pastel SuperTips Washable Markers - Assorted Colours (Pack of 20) | Premium Felt Tip Pens That Can Easily Wash Off Skin and Clothing | For Ages 3+**CRAYOLA**£3.19**4.6★4,578 rev](https://www.amazon.co.uk/dp/B0BNC5FX47) [2**CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 24) | Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing | Ideal for Kids Aged 3+**CRAYOLA**£3.37**4.7★39,393 rev](https://www.amazon.co.uk/dp/B01BF6F20K) [3**CRAYOLA Twistables Colouring Crayons Multicolor 12 Count (Pack of 1)**CRAYOLA**£2.16**4.7★8,107 rev](https://www.amazon.co.uk/dp/B01B9KZLYE) [4**Amazing Tour Graphic Marker Pens 80 Colors Drawing Art Markers Artist Dual Tips Permanent for Adults Colouring Books Adults Art Markers with Black Bag**Amazing Tour**£8.02**4.4★1,899 rev](https://www.amazon.co.uk/dp/B0872PHCS6) [5**CRAYOLA Twistables Colouring Crayons - Assorted Colours (Pack of 24) Simply Twist for More Colouring Fun - No Need to Sharpen! Ideal for Kids Aged 3+**CRAYOLA**£3.95**4.7★4,865 rev](https://www.amazon.co.uk/dp/B00O10TDZ8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Thboxes 24 Colours Colouring Pens Dual Tip Marker Pens Washable Brush Tip Felt Tip Pens Water-Based Markers for Adult Colouring Drawing Sketching Calligraphy Good Easter Gifts**Thboxes**£5.32**435 rev1y ago](https://www.amazon.co.uk/dp/B0F4DB8LLF) [**WISYOK 48 Colouring Pencils Coloured Pencils for Adults Kids Colour Pencils Polychromos Drawing Art Pencils Artist Pencils for Drawing Sketching and Dooding**WISYOK**£5.56**314 rev1y ago](https://www.amazon.co.uk/dp/B0DMVVJ264) [**Vallteng Alcohol Markers Set 80 Colours Dual Tips Colouring Pens for Adults Permanent Art Markers Set for Drawing Coloring Illustration Graphic Designing with Carrying Case and Base**Vallteng**£10.49**3,424 rev1y ago](https://www.amazon.co.uk/dp/B0DF2CZ1XH) [**Vallteng Alcohol Markers Set 80 Colours Dual Tips Colouring Pens for Adults Permanent Art Markers Set for Drawing Coloring Illustration Graphic Designing with Carrying Case and Base**Vallteng**£11.32**182 rev1y ago](https://www.amazon.co.uk/dp/B0DDXWB3QC) [**Artecho 72 Dual Tip Brush Pens with bag Felt tip pens for adult colouring books Colouring Pens for Adults Calligraphy Drawing Sketching Nylon tip for Artists Beginners**Artecho**£11.56**2,473 rev2y ago](https://www.amazon.co.uk/dp/B0CXPPHMQ2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 12) Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing Ideal for Kids Aged 3+**CRAYOLA**£1.86**4.7★**▲ 336%**](https://www.amazon.co.uk/dp/B0002HYYDU) [**H & B 72 Colors Dual Brush Markers with Fineliner Felt Tip Pens for Adults Kids Colouring pens with Case for Drawing Sketching Easter Christmas**H & B**£17.10**4.5★**▲ 331%**](https://www.amazon.co.uk/dp/B0BVZXYTDS) [**Amazing Tour Graphic Marker Pens 80 Colors Drawing Art Markers Artist Dual Tips Permanent for Adults Colouring Books Adults Art Markers with Black Bag**Amazing Tour**£8.02**4.4★**▲ 253%**](https://www.amazon.co.uk/dp/B0872PHCS6) [**Vallteng Alcohol Markers Set 80 Colours Dual Tips Colouring Pens for Adults Permanent Art Markers Set for Drawing Coloring Illustration Graphic Designing with Carrying Case and Base**Vallteng**£10.49**4.3★**▲ 230%**](https://www.amazon.co.uk/dp/B0DF2CZ1XH) [**WISYOK 48 Colouring Pencils Coloured Pencils for Adults Kids Colour Pencils Polychromos Drawing Art Pencils Artist Pencils for Drawing Sketching and Dooding**WISYOK**£5.56**4.6★**▲ 221%**](https://www.amazon.co.uk/dp/B0DMVVJ264)
**~~View all trending →~~**
## **What buyers say about colouring**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**31%
*“Beautiful colours”*
**Value For Money**18%
*“Amazing value”*
**Quality-Overall**15%
*“Brilliant quality”*
**Pen/Pencil Quality**7%
*“Excellent pencils”*
**Fun/Entertainment Experience**3%
*“Good to entertain a child”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Ease Of Use**2%
*“easy to hold”*
**Gifting Purpose**2%
*“This was a gift”*
**Washability**2%
*“easy to wash”*
**Durability**1%
*“works well good durability”*
### **What buyers complain about **
**Color**20%
*“not all colours as expected”*
**Quality-Overall**15%
*“of much lower quality”*
**Functionality-Overall**6%
*“didnt work”*
**Dry/Empty Ink**6%
*“one came dry”*
**Durability**5%
*“Break quickly”*
**Moist/Dry**5%
*“Pens were all dry”*
**Value For Money**3%
*“Overpriced”*
**Nib/Tip Quality**3%
*“Dry nibs”*
**Ease Of Cleaning**2%
*“Poor quality, crumble and leave big mess to clean up”*
**Leak-Proof**2%
*“Leak”*
### **Top return reasons **
**Color**14%
**Quality-Overall**13%
**Functionality-Overall**13%
**Size-Overall**6%
**Value For Money**5%
**Dry/Empty Ink**5%
**Leak-Proof**4%
**Defective Material/Parts**4%
**Advertised Vs Actual Product**3%
**Gifting Purpose**3%
## **Common questions**
- **Is colouring profitable to sell on Amazon United Kingdom?**
- The niche generates £60K/yr across 32 tracked products. 90-day search growth is -10.9%. Flapen's verdict: Skip it (36/100).
- **How competitive is the colouring niche?**
- 17 brands and 119 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in colouring?**
- Top complaints mined from reviews: Color, Quality-Overall, Functionality-Overall. The return rate is 0.2%.
- **When does demand for colouring peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the colouring niche?**
- Listings span £1.43–£17.10; the average listing price is £6.44 (sweet spot $15–$100). The average incumbent carries 7,808 reviews — the moat a new listing must climb.
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