---
title: "Colouring Set — £109K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/colouring-set"
last_updated: "2026-07-31T20:41:47.567Z"
locale: en
meta:
description: "Niche score 43/100 · £109K/yr market · 262K searches/yr · £9.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £109K/yr market · 262K searches/yr · £9.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Colouring Set — £109K/yr Amazon UK Niche (2026) - Flapen"
---
# **colouring set**
**Skip it**
Soft demand (-10.7% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 20Conversion 53Competition 67Returns 99Price range 22Avg price 29Brand share 42Review moat 24Quality gap 28
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£9.51**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£109K**
£109K/yr · 262K searches
**Review moat**
**Bad****5,126.43**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£1.43–£18.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-10.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, colouring set is a £109K/yr Amazon United Kingdom market (262K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colouring set market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£95K–£119K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#67**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **67%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**142**
**Top-5 brand share**
**80%**
Top 20: 99%
**Top-5 click share**
**45%**
Top 20: 78%
**Open market**
**18%**
- CRAYOLA50% - KINSPORY15% - XDISHYN7% - Artworx5% - Melifluo3% - H & B2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 7.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/colouring-set/trend)
## **Top colouring set search terms**
- **colouring set**55K/yr+2.4%2.7% conv. - **kids colouring sets**39K/yr-8.3%2.5% conv. - **color**20K/yr-11.6%0.1% conv. - **kids colouring**21K/yr+6.4%3.9% conv. - **coloring**16K/yr-14.0%0.2% conv. - **colouring sets**20K/yr+3.8%1.9% conv. - **colouring sets for children**32K/yr-50.9%3.1% conv. - **kids drawing & painting supplies**18K/yr-9.5%1.0% conv. - **kids colouring set**8K/yr+12.0%2.6% conv. - **colours for kids**8K/yr-15.4%4.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/colouring-set/search-terms)
## **Top colouring set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£9K12%£13K16%£17K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CRAYOLA Inspiration Art Case - 140 Pieces of Colouring Fun! | Includes Crayons Markers Pencils & Paper | Ideal for Kids Aged 5+**CRAYOLA**£15.35**4.8★30,034 rev](https://www.amazon.co.uk/dp/B00CI6J5JQ) [2**CRAYOLA Twistables Colouring Crayons Multicolor 12 Count (Pack of 1)**CRAYOLA**£2.16**4.7★8,107 rev](https://www.amazon.co.uk/dp/B01B9KZLYE) [3**CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 24) | Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing | Ideal for Kids Aged 3+**CRAYOLA**£3.37**4.7★39,393 rev](https://www.amazon.co.uk/dp/B01BF6F20K) [4**KINSPORY 278 PCS Art Set for Kids Deluxe Coloring Drawing Art Supplies Case Gift for Teens Boys Girls 4 5 6 7 8 9 10 11 12**KINSPORY**£10.51**4.6★830 rev](https://www.amazon.co.uk/dp/B09D35616Z) [5**XDISHYN 208 PCS Art Supplies Drawing Kit for Kids Adults Art Set with Double Sided Trifold Easel Oil Pastels Crayons Colored Pencils Watercolor Pens Gift for Girls Boys Artist**XDISHYN**£11.87**4.5★1,333 rev](https://www.amazon.co.uk/dp/B09P4XW8B3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**M.J COMFY-LIFE 208 PCS Painting and Colouring Set Art Supplies Set for Kids Adults Drawing Kit with Storage Box Case & Easel Portable Art Case with Handle Pink Gift for Girls & Boys**M.J COMFY-LIFE**£6.96**4 rev3mo ago](https://www.amazon.co.uk/dp/B0GVHM3JTY) [**KINSPORY 54PCS Coloring Pencils with 3.0mm Soft Leads 50-Sheet 3-Color Sketch Book Sketching Kit with Adjustable Shoulder Strap - Art Set Gift for Adults Artists Beginners Teens Girls Boys**KINSPORY**£11.98**354 rev1y ago](https://www.amazon.co.uk/dp/B0FH6C21LB) [**Litlat 72 Colouring Pens Set - Dual Tip Brush & Fineliner Marker Pens with an A4 Hardback Artist Marker Pad - Adult Colouring Pens for Calligraphy Drawing Sketching**Litlat**£18.88**64 rev1y ago](https://www.amazon.co.uk/dp/B0FF2W5H41) [**CutteeyFyry Colouring Sets for Children Age 3-9 Unicorn Art Set for Kids Girls Drawing Set with Oil Pastels Crayons Colored Pencils Coloring Book Kids Colouring Sets&Arts and Crafts for Kid**CutteeyFyry**£11.64**340 rev2y ago](https://www.amazon.co.uk/dp/B0D9LB2HXJ) [**JoyCat Paint with Water Coloring Books for Toddlers Watercolor Painting Sets for Kids Ages 3-5 4-8 Arts and Crafts Drawing Activities Toy Birthday Gift for Boys Girls**JoyCat**£8.48**4,419 rev2y ago](https://www.amazon.co.uk/dp/B0CTHQJF57)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**M.J COMFY-LIFE 208 PCS Painting and Colouring Set Art Supplies Set for Kids Adults Drawing Kit with Storage Box Case & Easel Portable Art Case with Handle Pink Gift for Girls & Boys**M.J COMFY-LIFE**£6.96**3.9★**▲ 680%**](https://www.amazon.co.uk/dp/B0GVHM3JTY) [**CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 12) Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing Ideal for Kids Aged 3+**CRAYOLA**£1.86**4.7★**▲ 468%**](https://www.amazon.co.uk/dp/B0002HYYDU) [**H & B 72 Colors Dual Brush Markers with Fineliner Felt Tip Pens for Adults Kids Colouring pens with Case for Drawing Sketching Easter Christmas**H & B**£17.10**4.5★**▲ 343%**](https://www.amazon.co.uk/dp/B0BVZXYTDS) [**Litlat 72 Colouring Pens Set - Dual Tip Brush & Fineliner Marker Pens with an A4 Hardback Artist Marker Pad - Adult Colouring Pens for Calligraphy Drawing Sketching**Litlat**£18.88**4.7★**▲ 152%**](https://www.amazon.co.uk/dp/B0FF2W5H41) [**KINSPORY 290 PCS Art Set for Kids Deluxe Coloring Drawing Art Supplies Case Gift for Teens Boys Girls 4 5 6 7 8 9 10 11 12**KINSPORY**£14.13**4.7★**▲ 135%**](https://www.amazon.co.uk/dp/B09158GH8J)
**~~View all trending →~~**
## **What buyers say about colouring set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**25%
*“Beautiful colours”*
**Value For Money**20%
*“Great deal”*
**Quality-Overall**18%
*“Brilliant quality”*
**Gifting Purpose**5%
*“Purchased as a gift”*
**Advertised Vs Actual Product**4%
*“exactly what i wanteed”*
**Pen/Pencil Quality**3%
*“Good quality pens”*
**Fun/Entertainment Experience**3%
*“keeps the kids entertained for hours”*
**Ease Of Use**3%
*“easy to wash”*
**Washability**2%
*“easy to wash”*
**Creativity**1%
*“lovely present of my grandkids, keeps them creative and entertained”*
### **What buyers complain about **
**Quality-Overall**20%
*“Not good quality”*
**Color**17%
*“The colours are really dull”*
**Moist/Dry**6%
*“Pens were all dry”*
**Durability**6%
*“Break quickly”*
**Value For Money**6%
*“Overpriced”*
**Functionality-Overall**6%
*“did not work at all”*
**Size-Overall**5%
*“Big”*
**Dry/Empty Ink**3%
*“Pens are dry”*
**Nib/Tip Quality**3%
*“The tips don't last, very squidgy”*
**Ease Of Cleaning**2%
*“Poor quality, crumble and leave big mess to clean up”*
### **Top return reasons **
**Quality-Overall**16%
**Size-Overall**11%
**Color**9%
**Functionality-Overall**9%
**Value For Money**7%
**Defective Material/Parts**7%
**Gifting Purpose**7%
**Dry/Empty Ink**3%
**Advertised Vs Actual Product**3%
**Display Colors**2%
## **Common questions**
- **Is colouring set profitable to sell on Amazon United Kingdom?**
- The niche generates £109K/yr across 42 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the colouring set niche?**
- 22 brands and 142 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in colouring set?**
- Top complaints mined from reviews: Quality-Overall, Color, Moist/Dry. The return rate is 0.2%.
- **When does demand for colouring set peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.9× the quietest.
- **What does it cost to enter the colouring set niche?**
- Listings span £1.43–£18.88; the average listing price is £9.51 (sweet spot $15–$100). The average incumbent carries 5,126 reviews — the moat a new listing must climb.
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