---
title: "Reviews — colouring pens - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/colouring-pens/reviews"
last_updated: "2026-07-31T21:45:08.215Z"
locale: en
meta:
  description: "Niche score 60/100 · £2.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £2.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — colouring pens - Flapen"
---

# **colouring pens**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 19Conversion 82Competition 68Returns 99Price range 15Avg price 25Brand share 67Review moat 24Quality gap 42

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£2.7M**

£2.7M/yr · 3.6M searches

**Conversion**

**Great****8.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£8.88**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****5,199.16**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-12.1%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£1.86–£17.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100