---
title: "Colouring Pens — £2.7M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/colouring-pens"
last_updated: "2026-07-31T22:26:57.223Z"
locale: en
meta:
description: "Niche score 60/100 · £2.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £2.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Colouring Pens — £2.7M/yr Amazon UK Niche (2026) - Flapen"
---
# **colouring pens**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 19Conversion 82Competition 68Returns 99Price range 15Avg price 25Brand share 67Review moat 24Quality gap 42
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****£2.7M**
£2.7M/yr · 3.6M searches
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£8.88**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****5,199.16**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-12.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.86–£17.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, colouring pens is a £2.7M/yr Amazon United Kingdom market (3.6M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colouring pens market data**
- **Units sold / yr**
- **250K–300K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£2.2M–£2.7M**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#70**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **89%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**27 **▼falling
**Sellers**
**84**
**Top-5 brand share**
**65%**
Top 20: 94%
**Top-5 click share**
**44%**
Top 20: 82%
**Open market**
**32%**
- CRAYOLA39% - Tongfushop11% - Artecho7% - SOL4% - Melifluo3% - Amazon Basics3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.
175K125KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/uk/home-garden/colouring-pens/trend)
## **Top colouring pens search terms**
- **colouring pens**1.4M/yr-9.5%5.6% conv. - **felt tip pens**570K/yr-13.4%9.4% conv. - **markers**206K/yr-9.7%1.8% conv. - **felt tips**141K/yr-7.0%10.1% conv. - **colouring**151K/yr-13.1%0.7% conv. - **colouring pens for adults**176K/yr-25.0%4.1% conv. - **coloring pens**92K/yr-14.1%3.3% conv. - **felt tip pens for adults**93K/yr-24.5%4.8% conv. - **adult colouring pens**92K/yr-25.4%4.0% conv. - **pens for kids**62K/yr+18.4%3.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/colouring-pens/search-terms)
## **Top colouring pens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£137K10%£275K15%£412K20%£550K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 24) | Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing | Ideal for Kids Aged 3+**CRAYOLA**£3.37**4.7★39,393 rev](https://www.amazon.co.uk/dp/B01BF6F20K) [2**CRAYOLA Pastel SuperTips Washable Markers - Assorted Colours (Pack of 20) | Premium Felt Tip Pens That Can Easily Wash Off Skin and Clothing | For Ages 3+**CRAYOLA**£3.19**4.6★4,578 rev](https://www.amazon.co.uk/dp/B0BNC5FX47) [3**CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 12) Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing Ideal for Kids Aged 3+**CRAYOLA**£1.86**4.7★39,393 rev](https://www.amazon.co.uk/dp/B0002HYYDU) [4**CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 50) | Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing | Ideal for Kids Aged 3+**CRAYOLA**£6.66**4.7★7,246 rev](https://www.amazon.co.uk/dp/B008CPJNNU) [5**Tongfushop 80 Colored Alcohol Markers Set Dual Tip Professional Marker Pens Colouring Pens for Adults Art Markers for Drawing Sketching Graffiti Anime Manga Illustration with Bag Base**Tongfushop**£11.34**4.5★8,246 rev](https://www.amazon.co.uk/dp/B07L6G8KWG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dual Tip Colouring Pens 24 Colors Fine & Brush Marker Set Felt Tip Pens for Adult Colouring Books Calligraphy Drawing Sketching Scrapbooking Painting DIY Projects Beginners & Artists**Melifluo**£5.50**2,616 rev8mo ago](https://www.amazon.co.uk/dp/B0G39G3C8M) [**Amazon Basics Super Tip 40 Colours Washable Markers Pack of 40 Multicoloured**Amazon Basics**£4.75**760 rev1y ago](https://www.amazon.co.uk/dp/B0DPM79QWL) [**HYNEXLK 78 Dual Tip Colouring Pens Brush Pens Felt Brush Tip Pens Art Markers for Adults Fineliners Felt Colouring Pens for Adult Colouring Books Calligraphy Drawing Sketching**HYNEXLK**£10.98**258 rev1y ago](https://www.amazon.co.uk/dp/B0F6PL1CGF) [**FZMIT 24 Colouring Pens Felt Tips Pens for Adults Colouring Books-Coloured Dual Tip Brush Pens Markers and Fineliners Art Supplies for Drawing Painting Sketching Highlighting**FZMIT**£5.30**187 rev1y ago](https://www.amazon.co.uk/dp/B0DPSQQLVM) [**Vallteng Alcohol Markers Set 80 Colours Dual Tips Colouring Pens for Adults Permanent Art Markers Set for Drawing Coloring Illustration Graphic Designing with Carrying Case and Base**Vallteng**£10.49**3,424 rev1y ago](https://www.amazon.co.uk/dp/B0DF2CZ1XH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dual Tip Colouring Pens 24 Colors Fine & Brush Marker Set Felt Tip Pens for Adult Colouring Books Calligraphy Drawing Sketching Scrapbooking Painting DIY Projects Beginners & Artists**Melifluo**£5.50**4.6★**▲ 370%**](https://www.amazon.co.uk/dp/B0G39G3C8M) [**Amazing Tour Graphic Marker Pens 80 Colors Drawing Art Markers Artist Dual Tips Permanent for Adults Colouring Books Adults Art Markers with Black Bag**Amazing Tour**£8.02**4.4★**▲ 288%**](https://www.amazon.co.uk/dp/B0872PHCS6) [**Vallteng Alcohol Markers Set 80 Colours Dual Tips Colouring Pens for Adults Permanent Art Markers Set for Drawing Coloring Illustration Graphic Designing with Carrying Case and Base**Vallteng**£10.49**4.3★**▲ 281%**](https://www.amazon.co.uk/dp/B0DF2CZ1XH) [**CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 12) Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing Ideal for Kids Aged 3+**CRAYOLA**£1.86**4.7★**▲ 175%**](https://www.amazon.co.uk/dp/B0002HYYDU) [**Tongfushop 80 Colored Alcohol Markers Set Dual Tip Professional Marker Pens Colouring Pens for Adults Art Markers for Drawing Sketching Graffiti Anime Manga Illustration with Bag Base**Tongfushop**£11.34**4.5★**▲ 166%**](https://www.amazon.co.uk/dp/B07L6G8KWG)
**~~View all trending →~~**
## **What buyers say about colouring pens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**31%
*“Variety of colours”*
**Value For Money**15%
*“Amazing value”*
**Quality-Overall**15%
*“Great quality pens”*
**Pen/Pencil Quality**9%
*“Good quality pens”*
**Nib/Tip Quality**3%
*“Lovely having the choice of nibs”*
**Advertised Vs Actual Product**3%
*“They are exactly whats advertised”*
**Durability**2%
*“Very durable”*
**Ease Of Use**2%
*“Easy to use”*
**Washability**2%
*“easy to wash”*
**Efficiency**1%
*“Works great”*
### **What buyers complain about **
**Color**20%
*“not all colours as expected”*
**Quality-Overall**14%
*“Mixed quality of items”*
**Dry/Empty Ink**8%
*“Pens are dry”*
**Moist/Dry**7%
*“they dried up”*
**Durability**5%
*“Lid on one of the pens has broke after being used once so now it doesn't stay on the pen”*
**Functionality-Overall**4%
*“didnt work”*
**Ink Leakage**4%
*“has leaked out Highlighter end”*
**Value For Money**3%
*“kinda expensive”*
**Drying Time**2%
*“they take a while to dry”*
**Nib/Tip Quality**2%
*“Shame that a few pens have poor nib quality”*
### **Top return reasons **
**Color**13%
**Quality-Overall**12%
**Functionality-Overall**12%
**Dry/Empty Ink**9%
**Display Colors**5%
**Paper Quality**5%
**Defective Material/Parts**4%
**Leak-Proof**4%
**Size-Overall**3%
**Ink Refill**3%
## **Common questions**
- **Is colouring pens profitable to sell on Amazon United Kingdom?**
- The niche generates £2.7M/yr across 37 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the colouring pens niche?**
- 27 brands and 84 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in colouring pens?**
- Top complaints mined from reviews: Color, Quality-Overall, Dry/Empty Ink. The return rate is 0.3%.
- **When does demand for colouring pens peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the colouring pens niche?**
- Listings span £1.86–£17.39; the average listing price is £8.88 (sweet spot $15–$100). The average incumbent carries 5,199 reviews — the moat a new listing must climb.
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