---
title: "Trend — colouring blanket for adults - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/colouring-blanket-for-adults/trend"
last_updated: "2026-07-31T17:48:16.595Z"
locale: en
meta:
  description: "Niche score 62/100 · £83K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · £83K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — colouring blanket for adults - Flapen"
---

# **colouring blanket for adults**

**Worth a look**

Shows demand growing +656.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 21Growth 100Conversion 25Competition 43Returns 99Price range 46Avg price 65Brand share 50Review moat 99Quality gap 97

**Growth**

**Incredible****+656.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Incredible****17**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Quality gap**

**Incredible****3.8★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£13.74**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£7.47–£21.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£83K**

£83K/yr · 302K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")