---
title: "Coloured Tea Lights — £113K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/coloured-tea-lights"
last_updated: "2026-07-31T19:46:20.557Z"
locale: en
meta:
description: "Niche score 46/100 · £113K/yr market · 221K searches/yr · £5.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £113K/yr market · 221K searches/yr · £5.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coloured Tea Lights — £113K/yr Amazon UK Niche (2026) - Flapen"
---
# **coloured tea lights**
**Skip it**
Soft demand (-53.9% this quarter) — this niche doesn't clear our bar today.
Market size 27Growth 0Conversion 85Competition 56Returns 99Price range 0Avg price 15Brand share 33Review moat 73Quality gap 78
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****564.29**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£113K**
£113K/yr · 221K searches
**Avg price**
**Bad****£5.37**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-53.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.87–£14.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, coloured tea lights is a £113K/yr Amazon United Kingdom market (221K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coloured tea lights market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **£107K–£134K**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#97**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **63%**
- **Out of stock**
- **6.9%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 95%
**Open market**
**10%**
- Price's33% - BOLSIUS21% - Wax Lyrical13% - Baltus10% - SOL8% - Tealight5% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -53.9% search growth over the last 90 days.
12K8KSpike '24Holiday '24Spike '25Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/coloured-tea-lights/trend)
## **Top coloured tea lights search terms**
- **scented tea lights**107K/yr-57.9%5.6% conv. - **scented tea light candles**32K/yr-44.2%5.0% conv. - **tea lights scented**31K/yr-58.8%6.1% conv. - **scented tealights**15K/yr-37.8%4.0% conv. - **tealights scented**10K/yr-40.3%6.2% conv. - **tea lights candles scented**5K/yr-38.0%7.2% conv. - **tealight candles scented**6K/yr-43.7%7.0% conv. - **scented tea lights 8 hour burn**7K/yr-51.2%4.9% conv. - **scented tealight candles**7K/yr-73.7%7.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/coloured-tea-lights/search-terms)
## **Top coloured tea lights products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£23K30%£34K40%£45K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Prices Candles Petali 150 Scented Tealights Mixed Pack 6 Fragrances Cotton Flowers Berries Citrus Rose Lavender Cinnamon Long Burn Wax Tea Lights Home Fragrance Set**Price's**£14.04**4.4★3,487 rev](https://www.amazon.co.uk/dp/B07QKQVQKX) [2**WAX LYRICAL Scented Tealight Candles Box of 9 Fresh Linen Silver**Wax Lyrical**£2.88**4.3★424 rev](https://www.amazon.co.uk/dp/B083T2Q23C) [3**8 Hour Tea Lights 20 Pack (Mixed Berries) JNS_475599**Baltus**£5.81**4.3★1,389 rev](https://www.amazon.co.uk/dp/B0777NNNY1) [4**Prices Petali Brand Scented Tealights | 25 Pack Tealights 4 Hour Burn Time | Available in Multiple Scents (Mixed Berries)**Price's**£3.49**4.4★638 rev](https://www.amazon.co.uk/dp/B00IUKO42W) [5**Bolsius - Set of 18 Scented Tealight Candles - Apple Cinnamon - Burning Time: 4 Hours - Home Decoration - Natural Extracts - with Natural Vegan Wax Pomme Cannelle**BOLSIUS**£2.35**4.0★303 rev](https://www.amazon.co.uk/dp/B0B7JY858D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jasmine Scented Tealight Candles 14 Pack 100% Pure Palm Wax 6-Hour Burn White Floral Aromatherapy Tea Lights for Halloween Christmas Decor Home Spa Clean Burn & Smokeless**LETINE**£8.29**18 rev10mo ago](https://www.amazon.co.uk/dp/B0FGCMX33V) [**60 Packs Scented Tealight Candles Bulk 4 Hours Rose & Lavender Scented Tea Lights Smokeless Long Burning Candles for Wedding Party Halloween Christmas**LETINE**£11.93**57 rev11mo ago](https://www.amazon.co.uk/dp/B0FBWGV3V9) [**Bolsius - 18 Scented tealights - Pink Orchid - Burning time of 3.5 Hours - Diameter 38 mm - Natural extracts - Contains Vegan Wax - No Palm Oil**BOLSIUS**£2.47**146 rev1y ago](https://www.amazon.co.uk/dp/B0DGM8JL85) [**Bolsius - 18 Scented tealights - Vanilla - Burning time of 3.5 Hours - Diameter 38 mm - Natural extracts - Contains Vegan Wax - No Palm Oil**BOLSIUS**£1.97**657 rev1y ago](https://www.amazon.co.uk/dp/B0DGMK76KG) [**Bolsius - 18 Scented Tealights - Cranberry - Burn time of 3.5 Hours - Diameter 38 mm Natural Extracts Contains Vegan Wax Palm Oil-Free Red**BOLSIUS**£1.99**230 rev1y ago](https://www.amazon.co.uk/dp/B0DGMQ8T3G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bolsius - 18 Scented tealights - Pink Orchid - Burning time of 3.5 Hours - Diameter 38 mm - Natural extracts - Contains Vegan Wax - No Palm Oil**BOLSIUS**£2.47**4.3★**▲ 630%**](https://www.amazon.co.uk/dp/B0DGM8JL85) [**60 Packs Scented Tealight Candles Bulk 4 Hours Rose & Lavender Scented Tea Lights Smokeless Long Burning Candles for Wedding Party Halloween Christmas**LETINE**£11.93**4.0★**▲ 478%**](https://www.amazon.co.uk/dp/B0FBWGV3V9) [**Spaas Scented Tealights flatpack x24 4 5h - Midnight Magic**Spaas**£3.50**4.7★**▲ 390%**](https://www.amazon.co.uk/dp/B091DS554S) [**WAX LYRICAL Scented Tealight Candles Box of 9 Lemon Verbena Colored**Wax Lyrical**£3.70**3.9★**▲ 249%**](https://www.amazon.co.uk/dp/B083T27W9R) [**Jasmine Scented Tealight Candles 14 Pack 100% Pure Palm Wax 6-Hour Burn White Floral Aromatherapy Tea Lights for Halloween Christmas Decor Home Spa Clean Burn & Smokeless**LETINE**£8.29**3.8★**▲ 145%**](https://www.amazon.co.uk/dp/B0FGCMX33V)
**~~View all trending →~~**
## **What buyers say about coloured tea lights**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**53%
*“Lovely fragrance”*
**Value For Money**16%
*“Value for money”*
**Quality-Overall**11%
*“Very good in all aspects”*
**Brightness/Shine/Glow**7%
*“Nice light from the candle”*
**Color**2%
*“Brilliant Colours”*
**Size-Overall**1%
*“Good size”*
**Advertised Vs Actual Product**1%
*“As expected”*
**Fire Resistance**1%
*“decent burn time”*
**Durability**1%
*“Really effective and durable”*
**Locally Manufactured**1%
*“to buy locally so thank you Amazon”*
### **What buyers complain about **
**Smell**70%
*“Especially fishy smells”*
**Durability**6%
*“they die after 10 min”*
**Advertised Vs Actual Product**3%
*“It also states they burn for 3.5 hours this is also not true”*
**Value For Money**3%
*“They are cheaper elsewhere”*
**Quality-Overall**2%
*“Poor”*
**Flammable**2%
*“created a large gas flame”*
**Color**2%
*“it came out black”*
**Size-Overall**1%
*“I could have done with a bigger size packet however”*
### **Top return reasons **
**Smell**58%
**Size-Overall**16%
**Advertised Vs Actual Product**8%
**Color**6%
**Functionality-Overall**3%
**Quality-Overall**3%
**Value For Money**3%
**Gifting Purpose**3%
## **Common questions**
- **Is coloured tea lights profitable to sell on Amazon United Kingdom?**
- The niche generates £113K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -53.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the coloured tea lights niche?**
- 10 brands and 65 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in coloured tea lights?**
- Top complaints mined from reviews: Smell, Durability, Advertised Vs Actual Product. The return rate is 0.2%.
- **When does demand for coloured tea lights peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.0× the quietest.
- **What does it cost to enter the coloured tea lights niche?**
- Listings span £1.87–£14.04; the average listing price is £5.37 (sweet spot $15–$100). The average incumbent carries 564 reviews — the moat a new listing must climb.
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