---
title: "Trend — coloured paper - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/coloured-paper/trend"
last_updated: "2026-07-31T23:20:10.069Z"
locale: en
meta:
  description: "Niche score 53/100 · £261K/yr market · 358K searches/yr. Prices mostly outside the sweet spot ($2.97–$8.89) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £261K/yr market · 358K searches/yr. Prices mostly outside the sweet spot ($2.97–$8.89) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — coloured paper - Flapen"
---

# **coloured paper**

**Worth a look**

Shows low returns (0.3%), but prices mostly outside the sweet spot ($2.97–$8.89) keeps it on the watch list.

Market size 48Growth 12Conversion 95Competition 57Returns 99Price range 0Avg price 16Brand share 73Review moat 72Quality gap 38

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****612.88**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£261K**

£261K/yr · 358K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£5.82**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-25.9%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£2.97–£8.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")