---
title: "Coloured Paper — £261K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/coloured-paper"
last_updated: "2026-07-31T21:32:56.478Z"
locale: en
meta:
description: "Niche score 53/100 · £261K/yr market · 358K searches/yr. Prices mostly outside the sweet spot ($2.97–$8.89) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £261K/yr market · 358K searches/yr. Prices mostly outside the sweet spot ($2.97–$8.89) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Coloured Paper — £261K/yr Amazon UK Niche (2026) - Flapen"
---
# **coloured paper**
**Worth a look**
Shows low returns (0.3%), but prices mostly outside the sweet spot ($2.97–$8.89) keeps it on the watch list.
Market size 48Growth 12Conversion 95Competition 57Returns 99Price range 0Avg price 16Brand share 73Review moat 72Quality gap 38
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****612.88**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£261K**
£261K/yr · 358K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£5.82**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-25.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.97–£8.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, coloured paper is a £261K/yr Amazon United Kingdom market (358K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coloured paper market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£233K–£291K**
- units × avg price
- **Conversion rate**
- **12.6%**
- **Avg BSR**
- **#45**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**61%**
Top 20: 98%
**Top-5 click share**
**51%**
Top 20: 94%
**Open market**
**34%**
- KODAK18% - Uncle Paul17% - Keratobleem11% - AZVIEY9% - Hawksbill6% - Caianwin5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.9% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/home-garden/coloured-paper/trend)
## **Top coloured paper search terms**
- **coloured paper**189K/yr-26.9%10.1% conv. - **coloured paper a4**48K/yr-26.4%12.1% conv. - **a4 coloured paper**28K/yr-18.1%10.7% conv. - **colour paper**17K/yr-25.0%7.3% conv. - **coloured a4 paper**14K/yr-24.3%10.4% conv. - **colour paper a4**9K/yr-19.8%10.2% conv. - **colourful paper**9K/yr-33.8%8.8% conv. - **colored paper a4**7K/yr-32.8%7.6% conv. - **colored paper**7K/yr-33.5%5.9% conv. - **coloured printer paper a4**5K/yr-8.2%6.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/coloured-paper/search-terms)
## **Top coloured paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£13K10%£26K15%£39K20%£52K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KODAK Color Paper - Colored Paper Pack of 100 Sheets 80g/m A4 Size (21x29.7 cm) Double-Sided Assorted in 10 Colors (Red Orange Yellow Green Blue Pink) Inkjet Printing**KODAK**£3.36**4.7★527 rev](https://www.amazon.co.uk/dp/B097GFGVVH) [2**100 Sheets Coloured Paper A4 Origami Paper Double Sided for Childrens Art & Craft Activities 20 Colors Craft Paper Copy Papers - 297mm X 210mm**Keratobleem**£5.67**4.5★338 rev](https://www.amazon.co.uk/dp/B0F48NC8SQ) [3**240 Sheets Coloured Paper 20 Colors Origami Paper A4 Double Sided for Childrens Art & Craft Activities(70gsm) 297MM X 210MM**AZVIEY**£8.89**4.6★174 rev](https://www.amazon.co.uk/dp/B0DZT7KHR5) [4**15×15cm Coloured Origami Paper 12 Colours 120 Sheets 70gsm Double-Sided**Uncle Paul**£3.41**4.7★1,044 rev](https://www.amazon.co.uk/dp/B0C5M6VQJ7) [5**Hawksbill 500 Origami Paper A4 Coloured Paper 80gsm 17 Assorted Colours Double Sided for Arts & Crafts Scrapbooking DIY Projects School & Office Printing**Hawksbill**£8.49**4.7★177 rev](https://www.amazon.co.uk/dp/B0BYZD8JVF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**200 Sheets A4 Coloured Paper70gsm 20 Colors Origami Paper A4 Double Sided for Kids Arts Crafts Scrapbooking & DIY Projects School & Office Printing 8.3 X 11.7**mikuankuan**£6.62**4 rev4mo ago](https://www.amazon.co.uk/dp/B0GSR44RNK) [**Qcdou A4 Coloured Paper Pack 100 Sheets Origami Paper 70gsm 20 Assorted Colours Coloured Card A4 Origami Arts & Crafts Painting Suitable for Kids DIY Adults Beginners Creative Design**Qcdou**£3.37**0 rev5mo ago](https://www.amazon.co.uk/dp/B0GQ2Y79T5) [**Liyerfer Coloured Paper A4 80gsm Origami Paper Double Sided 20 Colours for Crafting Decorating Sketching Cutting Origami DIY Arts & Handmade Projects 80 Sheets**Liyerfer**£5.04**1 rev5mo ago](https://www.amazon.co.uk/dp/B0GLFWLK29) [**A4 Coloured Origami Paper 25 Colours 100 Sheets 70gsm Double-Sided**Uncle Paul**£5.69**1,044 rev7mo ago](https://www.amazon.co.uk/dp/B0G529YFCH) [**Coloured Paper - 100 Sheets Pack 120gsm 10 Assorted Colours More Fun Crafting Decorating Sketch Cutting Papers DIY Arts Handmade Origami Coloured Paper School Projects DIY Creative Design**FEBYLIU**£6.66**12 rev10mo ago](https://www.amazon.co.uk/dp/B0FHJRSLZJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**200 Sheets A4 Coloured Paper70gsm 20 Colors Origami Paper A4 Double Sided for Kids Arts Crafts Scrapbooking & DIY Projects School & Office Printing 8.3 X 11.7**mikuankuan**£6.62**4.4★**▲ 383%**](https://www.amazon.co.uk/dp/B0GSR44RNK) [**Qcdou A4 Coloured Paper Pack 100 Sheets Origami Paper 70gsm 20 Assorted Colours Coloured Card A4 Origami Arts & Crafts Painting Suitable for Kids DIY Adults Beginners Creative Design**Qcdou**£3.37**0.0★**▲ 383%**](https://www.amazon.co.uk/dp/B0GQ2Y79T5) [**Liyerfer Coloured Paper A4 80gsm Origami Paper Double Sided 20 Colours for Crafting Decorating Sketching Cutting Origami DIY Arts & Handmade Projects 80 Sheets**Liyerfer**£5.04**4.0★**▲ 383%**](https://www.amazon.co.uk/dp/B0GLFWLK29) [**A4 Coloured Origami Paper 25 Colours 100 Sheets 70gsm Double-Sided**Uncle Paul**£5.69**4.7★**▲ 176%**](https://www.amazon.co.uk/dp/B0G529YFCH) [**Caianwin 100 Sheets Coloured Paper - A4 Origami Paper 20 Vivid Colors 70gsm Double Sided Construction Papers for Arts Craft DIY Cutting and Drawing**Caianwin**£4.90**4.3★**▲ 78%**](https://www.amazon.co.uk/dp/B0FF4GLQYB)
**~~View all trending →~~**
## **What buyers say about coloured paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**29%
*“Beautiful Colours”*
**Quality-Overall**25%
*“Excellent product”*
**Value For Money**11%
*“Great value”*
**Paper Quality**10%
*“Good quality square origami paper”*
**Advertised Vs Actual Product**8%
*“As described”*
**Paper Brightness**4%
*“good quality paper”*
**Fun/Entertainment Experience**2%
*“Hours of fun for my children, thank you”*
**Thickness**2%
*“Very thick and sturdy”*
**Ease Of Use**2%
*“Good useable”*
**Paper Compatibility**1%
*“the paper was easy to fold into origami shapes”*
### **What buyers complain about **
**Paper Quality**23%
*“B. Paper was damaged”*
**Thickness**21%
*“Really thin”*
**Color**13%
*“the colours were not as shown”*
**Value For Money**8%
*“Expensive”*
**Display Colors**5%
*“Although the add said bright colours they are not really bright which is disssppointing”*
**Thin**5%
*“Thin”*
**Quality-Overall**4%
*“Awful quality”*
**Adhesion/Stickiness**3%
*“it isnt flimsy holds well with any tape”*
**Weight Heavy**2%
*“Imjust hoped it would be heavier”*
**Strength**2%
*“it isnt flimsy holds well with any tape”*
### **Top return reasons **
**Paper Quality**30%
**Size-Overall**15%
**Thin**12%
**Value For Money**8%
**Color**7%
**Quality-Overall**6%
**Advertised Vs Actual Product**4%
**Display Colors**3%
**Compatibility-Overall**3%
**Paper Brightness**2%
## **Common questions**
- **Is coloured paper profitable to sell on Amazon United Kingdom?**
- The niche generates £261K/yr across 26 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -25.9%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the coloured paper niche?**
- 22 brands and 42 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in coloured paper?**
- Top complaints mined from reviews: Paper Quality, Thickness, Color. The return rate is 0.3%.
- **When does demand for coloured paper peak?**
- Demand peaks in Feb–Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the coloured paper niche?**
- Listings span £2.97–£8.89; the average listing price is £5.82 (sweet spot $15–$100). The average incumbent carries 613 reviews — the moat a new listing must climb.
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