---
title: "Trend — coloured card - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/coloured-card/trend"
last_updated: "2026-07-31T22:28:16.460Z"
locale: en
meta:
  description: "Niche score 50/100 · £351K/yr market · 360K searches/yr. Prices mostly outside the sweet spot ($2.25–$13.44) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £351K/yr market · 360K searches/yr. Prices mostly outside the sweet spot ($2.25–$13.44) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — coloured card - Flapen"
---

# **coloured card**

**Worth a look**

Shows low returns (0.2%), but prices mostly outside the sweet spot ($2.25–$13.44) keeps it on the watch list.

Market size 53Growth 8Conversion 97Competition 56Returns 99Price range 0Avg price 18Brand share 61Review moat 64Quality gap 25

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****937.78**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****£351K**

£351K/yr · 360K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£6.40**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-33.4%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£2.25–£13.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100