---
title: "Coloured Card — £351K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/coloured-card"
last_updated: "2026-07-31T15:31:25.913Z"
locale: en
meta:
description: "Niche score 50/100 · £351K/yr market · 360K searches/yr. Prices mostly outside the sweet spot ($2.25–$13.44) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £351K/yr market · 360K searches/yr. Prices mostly outside the sweet spot ($2.25–$13.44) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Coloured Card — £351K/yr Amazon UK Niche (2026) - Flapen"
---
# **coloured card**
**Worth a look**
Shows low returns (0.2%), but prices mostly outside the sweet spot ($2.25–$13.44) keeps it on the watch list.
Market size 53Growth 8Conversion 97Competition 56Returns 99Price range 0Avg price 18Brand share 61Review moat 64Quality gap 25
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****937.78**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£351K**
£351K/yr · 360K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£6.40**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-33.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.25–£13.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, coloured card is a £351K/yr Amazon United Kingdom market (360K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coloured card market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£320K–£384K**
- units × avg price
- **Conversion rate**
- **15.2%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 94%
**Open market**
**27%**
- House of Card & Paper24% - Baker Ross19% - TIYCNIY13% - FEBYLIU8% - Hawksbill6% - CIOKIT5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -33.4% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/coloured-card/trend)
## **Top coloured card search terms**
- **coloured card**197K/yr-32.4%12.9% conv. - **coloured card a4**48K/yr-41.0%17.8% conv. - **a4 coloured card**25K/yr-25.2%15.8% conv. - **coloured card a4 pack assorted**19K/yr-35.1%16.8% conv. - **colour card**9K/yr-35.8%10.6% conv. - **coloured card pack**10K/yr-31.0%8.4% conv. - **a4 card coloured**6K/yr-37.7%12.8% conv. - **coloured a4 card**7K/yr-34.3%19.8% conv. - **colourful card**6K/yr-19.7%10.8% conv. - **colour card a4**5K/yr-32.4%14.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/coloured-card/search-terms)
## **Top coloured card products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£14K8%£28K12%£42K16%£56K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TIYCNIY Coloured Card A4 60 Sheets 160GSM Thick Rainbow Craft Card for DIY Cards Making Scrapbook Office Printing Birthday Party Decorations and Childrens Arts - 30 Assorted Colours**TIYCNIY**£6.94**4.5★35 rev](https://www.amazon.co.uk/dp/B0G484D6CS) [2**Baker Ross AV534 A5 Rainbow Coloured Card - Pack of 50 Sheets 220gsm Assorted Colours Card Making Scrapbooking Craft Supplies**Baker Ross**£2.97**4.6★1,467 rev](https://www.amazon.co.uk/dp/B07XHLY4CQ) [3**House of Card & Paper A4 160 GSM Card - Rainbow Pastel Coloured Card (Pack of 50 Sheets)**House of Card & Paper**£3.81**4.6★745 rev](https://www.amazon.co.uk/dp/B0979JYYGT) [4**House of Card & Paper A4 160 GSM Card - Rainbow Coloured Card (Pack of 50 Sheets)**House of Card & Paper**£4.53**4.7★1,322 rev](https://www.amazon.co.uk/dp/B0979K9DCM) [5**Baker Ross AV535 A4 Rainbow Coloured Card - Pack of 50 Sheets 220gsm Assorted Colours Card Making Scrapbooking Craft Supplies**Baker Ross**£4.13**4.7★2,088 rev](https://www.amazon.co.uk/dp/B07XKBV3LC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**60 Sheets Coloured Cardstock - A4 Size 60 Colours Card Stock Scrapbook Paper 180gsm/65lb Assorted Colours Construction Paper for DIY Project Scrapbooking Supplies PAP18MX3**PENPRIS**£8.33**149 rev7mo ago](https://www.amazon.co.uk/dp/B0GCHKNVGZ) [**TIYCNIY Coloured Card A4 60 Sheets 160GSM Thick Rainbow Craft Card for DIY Cards Making Scrapbook Office Printing Birthday Party Decorations and Childrens Arts - 30 Assorted Colours**TIYCNIY**£6.94**35 rev8mo ago](https://www.amazon.co.uk/dp/B0G484D6CS) [**60 Sheets Coloured Card A4 200 g/m Card Stock 30 Assorted Colours**Tintive**£7.04**83 rev10mo ago](https://www.amazon.co.uk/dp/B0FQK3C5QJ) [**Coloured Card - A4 Cardstock 120 Sheets Pack 230GSM Thick Multicoloured Coloured Paper 30 Assorted Colours A4 Cards Paper for DIY Arts Sketch Cutting Paper School Home Office Use Making Supplies**FEBYLIU**£10.68**25 rev10mo ago](https://www.amazon.co.uk/dp/B0FHKP719C) [**40 Sheets Coloured Card A4-40 Assorted Colours 300 g/m**Tintive**£6.86**86 rev10mo ago](https://www.amazon.co.uk/dp/B0FQK3893B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TrueIsland 300gsm A4 Coloured Card Paper 50 Sheets Coloured Paper in 18 Rainbow Colours Thick Coloured Card Stock for Card Making DIY Crafts**TrueIsland**£9.80**4.8★**▲ 312%**](https://www.amazon.co.uk/dp/B0FNC98T7Z) [**TIYCNIY Coloured Card A4 60 Sheets 160GSM Thick Rainbow Craft Card for DIY Cards Making Scrapbook Office Printing Birthday Party Decorations and Childrens Arts - 30 Assorted Colours**TIYCNIY**£6.94**4.5★**▲ 271%**](https://www.amazon.co.uk/dp/B0G484D6CS) [**60 Sheets Coloured Cardstock - A4 Size 60 Colours Card Stock Scrapbook Paper 180gsm/65lb Assorted Colours Construction Paper for DIY Project Scrapbooking Supplies PAP18MX3**PENPRIS**£8.33**4.6★**▲ 224%**](https://www.amazon.co.uk/dp/B0GCHKNVGZ) [**Coloured Card - A4 Cardstock 120 Sheets Pack 230GSM Thick Multicoloured Coloured Paper 30 Assorted Colours A4 Cards Paper for DIY Arts Sketch Cutting Paper School Home Office Use Making Supplies**FEBYLIU**£10.68**4.4★**▲ 122%**](https://www.amazon.co.uk/dp/B0FHKP719C) [**40 Sheets Coloured Card A4-40 Assorted Colours 300 g/m**Tintive**£6.86**4.4★**▲ 108%**](https://www.amazon.co.uk/dp/B0FQK3893B)
**~~View all trending →~~**
## **What buyers say about coloured card**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**28%
*“The colours are vibrant”*
**Quality-Overall**24%
*“Good quality card”*
**Value For Money**13%
*“GOOD VALUE”*
**Thickness**9%
*“Nice thick card Good value”*
**Advertised Vs Actual Product**5%
*“Does the job”*
**Paper Quality**4%
*“the paper texture is smooth”*
**Drawing Experience**3%
*“Id definitely use this for future craft projects or art activities”*
**Paper Brightness**2%
*“Vibrant colour card”*
**Strength**1%
*“doesnt feel flimsy when handled”*
**Collectibles**1%
*“Nice card”*
### **What buyers complain about **
**Color**17%
*“where is black”*
**Thickness**12%
*“just thick paper”*
**Quality-Overall**8%
*“poor quality”*
**Advertised Vs Actual Product**8%
*“falsely advertised”*
**Thin**4%
*“Thin”*
**Value For Money**3%
*“item is overpriced for only 15 sheets of poor quality card”*
**Display Colors**3%
*“There isn't more than 1 of any particular colour”*
**Jamming/Clogging**1%
*“For use in a inkjet printer as older card i had been using often jammed as it was too thick”*
**Size-Overall**1%
*“Fairly small in size, A5 maybe”*
**Paper Brightness**1%
*“item is overpriced for only 15 sheets of poor quality card”*
### **Top return reasons **
**Size-Overall**20%
**Color**19%
**Paper Quality**14%
**Thin**11%
**Quality-Overall**7%
**Advertised Vs Actual Product**6%
**Value For Money**4%
**Display Colors**3%
**Water Resistance**2%
**Cutting/Trimming**2%
## **Common questions**
- **Is coloured card profitable to sell on Amazon United Kingdom?**
- The niche generates £351K/yr across 27 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -33.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the coloured card niche?**
- 18 brands and 24 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in coloured card?**
- Top complaints mined from reviews: Color, Thickness, Quality-Overall. The return rate is 0.2%.
- **When does demand for coloured card peak?**
- Demand peaks in Sep–Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the coloured card niche?**
- Listings span £2.25–£13.44; the average listing price is £6.40 (sweet spot $15–$100). The average incumbent carries 938 reviews — the moat a new listing must climb.
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