---
title: "Collapsible Tupperware — £42K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/collapsible-tupperware"
last_updated: "2026-07-31T20:41:46.783Z"
locale: en
meta:
description: "Niche score 54/100 · £42K/yr market · 92K searches/yr · £11.28 avg price. A small market ($42K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £42K/yr market · 92K searches/yr · £11.28 avg price. A small market ($42K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Collapsible Tupperware — £42K/yr Amazon UK Niche (2026) - Flapen"
---
# **collapsible tupperware**
**Worth a look**
Shows low returns (1.3%), but a small market ($42K/yr) keeps it on the watch list.
Market size 11Growth 22Conversion 50Competition 77Returns 88Price range 60Avg price 44Brand share 74Review moat 83Quality gap 75
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****330.92**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****£5.58–£29.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£11.28**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-6.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£42K**
£42K/yr · 92K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, collapsible tupperware is a £42K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **collapsible tupperware market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£28K–£34K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#449**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **92%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**34 **▲rising
**Sellers**
**48**
**Top-5 brand share**
**61%**
Top 20: 90%
**Top-5 click share**
**38%**
Top 20: 74%
**Open market**
**36%**
- Beeptrum19% - Alimat PluS19% - Zourglow9% - Rthynti7% - OITUGG6% - Hooolee4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/collapsible-tupperware/trend)
## **Top collapsible tupperware search terms**
- **collapsible food containers**22K/yr+11.0%3.4% conv. - **collapsible tupperware**14K/yr+6.1%5.5% conv. - **collapsible lunch box**13K/yr+26.2%2.6% conv. - **silicone food containers**11K/yr-27.0%1.2% conv. - **silicone containers**10K/yr-43.3%0.8% conv. - **silicone lunch box**8K/yr-24.3%1.8% conv. - **silicone storage containers**5K/yr-10.7%1.0% conv. - **collapsible food storage**6K/yr+0.3%2.8% conv. - **silicone food storage containers**3K/yr+21.1%1.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/collapsible-tupperware/search-terms)
## **Top collapsible tupperware products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1K6%£3K9%£4K12%£5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Beeptrum Collapsible Silicone Food Storage Container with Lid Portable Lunch Bento Box Outdoor Picnic Box Space Saving Microwave Dishwasher and Freezer Safe Set of 4 (Blue & Grey)**Beeptrum**£12.05**4.6★2,365 rev](https://www.amazon.co.uk/dp/B08DQRP2NC) [2**Alimat PluS Silicone Food Storage Containers with Lids 3 Pack Set 800ml Collapsible Meal Prep Lunch Containers Microwave Freezer and Dishwasher Safe**Alimat PluS**£10.03**4.4★824 rev](https://www.amazon.co.uk/dp/B07X2PHBG3) [3**Zourglow 3Pcs Collapsible Camping Bowl 550ML Silicone Lunch Flat Box with Lid Portable Food Storage Containers for Camping Travel Hiking Kitchen**Zourglow**£8.32**4.3★89 rev](https://www.amazon.co.uk/dp/B0FG2V1T4V) [4**Alimat PluS Silicone Food Storage Containers with Lids 3 Pack Set 1200ml Collapsible Meal Prep Lunch Containers Microwave Freezer and Dishwasher Safe**Alimat PluS**£10.87**4.4★824 rev](https://www.amazon.co.uk/dp/B07WZMWVBG) [5**Rthynti 2 PCS Silicone Food Storage Containers Collapsible Food Storage Collapsible Food Containers for School Work and Travel**Rthynti**£9.84**0.0★0 rev](https://www.amazon.co.uk/dp/B0G6F7HZFY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JIESHEPR 2Pcs Collapsible Food Storage Containers with Lids Silicone Collapsible Bowls & Bento Lunch Box for Camping Travel Kitchen Space Saving Microwave Dishwasher Freezer Safe Pink & Sky Blue**JIESHEPR**£6.44**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GTSMS1R8) [**HXSYKJDM Collapsible Lunch Box 3 Pack - 550ml Silicone Food Storage Containers with Lids Reusable Bento Boxes for Work School Picnic Space-Saving (Blue Green Pink)**HXSYKJDM**£8.24**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GRGQ817W) [**Sayudar 3 PCS Collapsible Food Containers - 1200ml Silicone Food Storage Containers Lunch Box with Lids Collapsible Food Boxes Designed 4 Snap-on Buckles BPA Free Microwaveable Green**Sayudar**£10.41**0 rev6mo ago](https://www.amazon.co.uk/dp/B0GFD9VJMR) [**Rthynti 2 PCS Silicone Food Storage Containers Collapsible Food Storage Collapsible Food Containers for School Work and Travel**Rthynti**£9.84**0 rev7mo ago](https://www.amazon.co.uk/dp/B0G6F7HZFY) [**3 Pack 550ml Food Storage Containers with Lids Collapsible Silicone Lunch Box Portable Food Storage Container Foldable Bento Boxes Stackable Outdoor Picnic Box for Main Meal Salad Fruits Snack**Qurxuanwe**£9.09**4 rev9mo ago](https://www.amazon.co.uk/dp/B0FXKVBSHY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HXSYKJDM Collapsible Lunch Box 3 Pack - 550ml Silicone Food Storage Containers with Lids Reusable Bento Boxes for Work School Picnic Space-Saving (Blue Green Pink)**HXSYKJDM**£8.24**5.0★**▲ 231%**](https://www.amazon.co.uk/dp/B0GRGQ817W) [**JIESHEPR 2Pcs Collapsible Food Storage Containers with Lids Silicone Collapsible Bowls & Bento Lunch Box for Camping Travel Kitchen Space Saving Microwave Dishwasher Freezer Safe Pink & Sky Blue**JIESHEPR**£6.44**0.0★**▲ 229%**](https://www.amazon.co.uk/dp/B0GTSMS1R8) [**Sayudar 3 PCS Collapsible Food Containers - 1200ml Silicone Food Storage Containers Lunch Box with Lids Collapsible Food Boxes Designed 4 Snap-on Buckles BPA Free Microwaveable Green**Sayudar**£10.41**0.0★**▲ 211%**](https://www.amazon.co.uk/dp/B0GFD9VJMR) [**STOJO On The Go Collapsible Lunch Box - 24oz / 700ml - Reusable Travel Bento Boxes - Folding Silicone Storage Container - Nestable & Stackable - Dishwasher & Microwave Safe - Cashmere**STOJO**£15.83**4.3★**▲ 129%**](https://www.amazon.co.uk/dp/B09GF6T8Q5) [**Hooolee Silicone Food Storage Container Set With Lids 3 Pack 550ml Collapsible Lunch Box for Outdoor Picnic Microwave Dishwasher and Freezer Safe**Hooolee**£11.25**4.5★**▲ 125%**](https://www.amazon.co.uk/dp/B0DCW8JN1H)
**~~View all trending →~~**
## **What buyers say about collapsible tupperware**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Storage Capacity**27%
*“Excellent storage containers”*
**Quality-Overall**12%
*“the containers themselves feel well made”*
**Size-Overall**9%
*“Great selection of sizes”*
**Ease Of Use**7%
*“easy to use”*
**Ease Of Cleaning**5%
*“the silicone material cleans easily without holding on to smells or stains”*
**Value For Money**4%
*“Well worth buying”*
**Advertised Vs Actual Product**4%
*“works exactly as advertised”*
**Strength**4%
*“Sturdy”*
**Leak-Proof**4%
*“it hasnt leaked a single drop”*
**Color**3%
*“Lovely colours, strong enough to hold lunch, and I love how they can collapse to fit in the cupboards”*
### **What buyers complain about **
**Quality-Overall**23%
*“Garbage”*
**Size-Overall**14%
*“It does not cover much for the size”*
**Ease Of Use**10%
*“I couldnt even open the containers”*
**Weight Heavy**6%
*“just to bulky”*
**Leak-Proof**6%
*“Not very leak proof”*
**Thickness**5%
*“as they just go down very thin when your finished with them”*
**Advertised Vs Actual Product**4%
*“It was my error for not reading the entire info”*
**Ease Of Cleaning**3%
*“They dont open up enough to put things in leaving a very messy top”*
**Instructions/User Manual/Troubleshooting**3%
*“No instructions do difficult to work how to use”*
**Durability**3%
*“One of them broke on first use”*
### **Top return reasons **
**Size-Overall**63%
**Quality-Overall**6%
**Leak-Proof**4%
**Ease Of Use**4%
**Weight Heavy**3%
**Color**3%
**Defective Material/Parts**3%
**Material Quality**2%
**Strength**1%
**Hard Feel**1%
## **Common questions**
- **Is collapsible tupperware profitable to sell on Amazon United Kingdom?**
- The niche generates £42K/yr across 51 tracked products. 1 of 22 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the collapsible tupperware niche?**
- 34 brands and 48 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in collapsible tupperware?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Ease Of Use. The return rate is 1.3%.
- **When does demand for collapsible tupperware peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the collapsible tupperware niche?**
- Listings span £5.58–£29.20; the average listing price is £11.28 (sweet spot $15–$100). The average incumbent carries 331 reviews — the moat a new listing must climb.
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