---
title: "Collapsible Cup — £43K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/collapsible-cup"
last_updated: "2026-07-31T22:24:57.099Z"
locale: en
meta:
description: "Niche score 51/100 · £43K/yr market · 122K searches/yr. Prices mostly outside the sweet spot ($3.87–$14.43) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £43K/yr market · 122K searches/yr. Prices mostly outside the sweet spot ($3.87–$14.43) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Collapsible Cup — £43K/yr Amazon UK Niche (2026) - Flapen"
---
# **collapsible cup**
**Worth a look**
Shows low returns (1.1%), but prices mostly outside the sweet spot ($3.87–$14.43) keeps it on the watch list.
Market size 11Growth 37Conversion 57Competition 72Returns 94Price range 0Avg price 21Brand share 71Review moat 67Quality gap 65
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****813.11**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+10.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.48**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£43K**
£43K/yr · 122K searches
**Price range**
**Bad****£3.87–£14.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, collapsible cup is a £43K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **collapsible cup market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£30K–£37K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#162**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **9.4%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**62%**
Top 20: 96%
**Top-5 click share**
**42%**
Top 20: 80%
**Open market**
**34%**
- ddLUCK19% - Lifeventure16% - STOJO15% - LFBEST8% - Sea to Summit4% - Accmuzzy4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.
4K3K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/collapsible-cup/trend)
## **Top collapsible cup search terms**
- **collapsible cup**44K/yr+26.9%3.5% conv. - **foldable cup**13K/yr+28.4%3.8% conv. - **collapsible coffee cup**20K/yr-32.8%2.0% conv. - **folding cup**8K/yr+19.3%3.3% conv. - **collapsible cups**7K/yr+21.8%2.2% conv. - **collapsible cup running**5K/yr+67.5%5.4% conv. - **collapsible mug**8K/yr+11.1%3.0% conv. - **collapsible travel mug**5K/yr-35.0%2.0% conv. - **collapsible cups for travel**2K/yr+101.7%3.8% conv. - **foldable coffee cup**3K/yr-19.6%1.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/collapsible-cup/search-terms)
## **Top collapsible cup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£7K20%£9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ddLUCK Silicone Foldable Cup 2 Pack BPA Free Collapsible Travel Mugs Folding Silicone Cups with Plastic Sealing Lid Reusable Portable Cup Set for Picnic Camping Outdoor Hiking Travel**ddLUCK**£5.41**4.5★2,043 rev](https://www.amazon.co.uk/dp/B08M356DRF) [2**Lifeventure Silicon Ellipse Collapsible and Portable Mug for Camping Travel & Outdoor - Graphite**Lifeventure**£6.23**4.6★416 rev](https://www.amazon.co.uk/dp/B07FS99SQS) [3**LFBEST Collapsible Cup 2 Pack Silicone Foldable Cup with Sealing Lid Carabiner BPA Free Portable Collapsible Travel Mugs Reusable Folding Silicone Cups for Outdoor Camping Hiking**LFBEST**£5.16**4.1★61 rev](https://www.amazon.co.uk/dp/B0CLTNRWLM) [4**STOJO On-The-Go Collapsible Coffee Cup - 12oz / 355ml - Reusable & Foldable Silicone Travel Mug with Lid - Portable Pocket Size - Dishwasher Safe - Steel Blue**STOJO**£12.26**4.4★3,057 rev](https://www.amazon.co.uk/dp/B07RRQTRFK) [5**Accmuzzy 2 Pack Collapsible Cup with Lid Foldable Travel Mug for Hot Drinks Coffee Cup Personalised Mug for Picnic Camping Hiking Office (1 Grey 1 Green)**Accmuzzy**£8.76**4.4★84 rev](https://www.amazon.co.uk/dp/B0D25HSHD3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Solvio 2 Pack Collapsible Cup with Lids BPA Free Silicone Foldable Travel Mug 260ml Reusable Portable Camping Cup Set for Outdoor Hiking Picnic Office and Hot Drinks (Blue and Grey)**Solvio**£5.17**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GR4YHQSZ) [**Collapsible Cup 200ml Grey Silicone Large Portable Foldable Cups Reusable Portable Camping Cup with Sealing Lid Leakproof Collapsible Coffee Cup for Outdoor Traveling Hiking Camping Picnic(Grey)**CEEGEWW**£3.87**1 rev5mo ago](https://www.amazon.co.uk/dp/B0GLPSFN7J) [**MOMAHUA 600ml/20oz Collapsible Coffee Cup with Lids Black Silicone Portable Large Capacity Water Cups Reusable Coffee Mug Foldable Camping Travel Cup Fits in Your Pocket Folding Mug Collapses to 6cm**MOMAHUA**£6.77**38 rev11mo ago](https://www.amazon.co.uk/dp/B0FM86PXT4) [**RGEVGER Silicone Collapsible Cup Large Portable Foldable Cup 200ml Collapsible Mug Free Dishwasher Safe Reusable Foldable Travel Mug with Plastic Sealing Lid for Picnic Hiking Travel Backpacking**RGEVGER**£3.97**7 rev1y ago](https://www.amazon.co.uk/dp/B0FDW7R1J6) [**CYMYGS 2 Pack Silicone Foldable Cups 320ml Collapsible Cup Portable Collapsible Travel Mugs with Plastic Sealing Lid Reusable Retractable Cups for Outdoor Traveling Camping Picnic(Blue and Grey)**CYMYGS**£5.50**17 rev1y ago](https://www.amazon.co.uk/dp/B0F83X6P4S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Solvio 2 Pack Collapsible Cup with Lids BPA Free Silicone Foldable Travel Mug 260ml Reusable Portable Camping Cup Set for Outdoor Hiking Picnic Office and Hot Drinks (Blue and Grey)**Solvio**£5.17**4.0★**▲ 234%**](https://www.amazon.co.uk/dp/B0GR4YHQSZ) [**Collapsible Cup 200ml Grey Silicone Large Portable Foldable Cups Reusable Portable Camping Cup with Sealing Lid Leakproof Collapsible Coffee Cup for Outdoor Traveling Hiking Camping Picnic(Grey)**CEEGEWW**£3.87**5.0★**▲ 176%**](https://www.amazon.co.uk/dp/B0GLPSFN7J) [**MOMAHUA 600ml/20oz Collapsible Coffee Cup with Lids Black Silicone Portable Large Capacity Water Cups Reusable Coffee Mug Foldable Camping Travel Cup Fits in Your Pocket Folding Mug Collapses to 6cm**MOMAHUA**£6.77**4.6★**▲ 115%**](https://www.amazon.co.uk/dp/B0FM86PXT4) [**STOJO On-The-Go Collapsible Coffee Cup - 12oz / 355ml - Reusable & Foldable Silicone Travel Mug with Lid - Portable Pocket Size - Dishwasher Safe - Steel Blue**STOJO**£12.26**4.4★**▲ 99%**](https://www.amazon.co.uk/dp/B07RRQTRFK) [**Lifeventure Silicon Ellipse Collapsible and Portable Mug for Camping Travel & Outdoor - Teal**Lifeventure**£6.49**4.6★**▲ 48%**](https://www.amazon.co.uk/dp/B08P53HP5Y)
**~~View all trending →~~**
## **What buyers say about collapsible cup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**15%
*“Impressed with the size”*
**Quality-Overall**11%
*“Excellent product”*
**Ease Of Use**10%
*“easy to use”*
**Value For Money**9%
*“great value for money”*
**Compactness**8%
*“so compact take no space in your suitcase”*
**Leak-Proof**7%
*“Doesnt leak much out of lid”*
**Portability**6%
*“Collapsible so super easy to transport”*
**Advertised Vs Actual Product**5%
*“Just as expected”*
**Weight Light**4%
*“Nice light weight cups”*
**Durability**3%
*“Clips work, collapsed fine, stood up no problem”*
### **What buyers complain about **
**Leak-Proof**27%
*“Leaky”*
**Size-Overall**17%
*“Much smaller than expected”*
**Smell**8%
*“This has an awful smell of mint / plastic”*
**Strength**7%
*“it does feel very flimsy”*
**Thickness**4%
*“I think it would be harder unfolding the cup were they any thicker”*
**Value For Money**2%
*“Costs more than I'd like”*
**Weight Heavy**2%
*“a little bulkier than I'd hoped”*
**Adhesion/Stickiness**1%
*“drink anything sticky”*
**Color**1%
*“coloured that might stain”*
### **Top return reasons **
**Size-Overall**55%
**Strength**11%
**Leak-Proof**8%
**Material Quality**3%
**Weight Heavy**3%
**Advertised Vs Actual Product**2%
**Value For Money**2%
**Heating**2%
**Color**2%
**Heat Resistance**1%
## **Common questions**
- **Is collapsible cup profitable to sell on Amazon United Kingdom?**
- The niche generates £43K/yr across 36 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the collapsible cup niche?**
- 24 brands and 51 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in collapsible cup?**
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Smell. The return rate is 1.1%.
- **When does demand for collapsible cup peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the collapsible cup niche?**
- Listings span £3.87–£14.43; the average listing price is £7.48 (sweet spot $15–$100). The average incumbent carries 813 reviews — the moat a new listing must climb.
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