---
title: "Trend — cold frame - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/cold-frame/trend"
last_updated: "2026-08-01T02:04:34.194Z"
locale: en
meta:
  description: "Niche score 57/100 · £254K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £254K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cold frame - Flapen"
---

# **cold frame**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 47Growth 8Conversion 12Competition 78Returns 97Price range 17Avg price 85Brand share 79Review moat 91Quality gap 86

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****188.67**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****£71.88**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Market size**

**Okay****£254K**

£254K/yr · 368K searches

**Price range**

**Bad****£12.05–£497.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-33.4%**

90-day search growth — must beat 0% to launch

**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")