---
title: "Colander — £315K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/colander"
last_updated: "2026-07-31T23:57:45.041Z"
locale: en
meta:
description: "Niche score 57/100 · £315K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £315K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Colander — £315K/yr Amazon UK Niche (2026) - Flapen"
---
# **colander**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 52Growth 18Conversion 78Competition 63Returns 95Price range 30Avg price 24Brand share 82Review moat 48Quality gap 58
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£315K**
£315K/yr · 469K searches
**Review moat**
**Okay****1,670.63**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£2.01–£20.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£8.56**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-13.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, colander is a £315K/yr Amazon United Kingdom market (469K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Sep. Verdict: Worth a look — 57/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colander market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **£257K–£342K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **75%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**28 **▼falling
**Sellers**
**70**
**Top-5 brand share**
**53%**
Top 20: 91%
**Top-5 click share**
**47%**
Top 20: 84%
**Open market**
**42%**
- ABRUS19% - Acense11% - Addis9% - HENDI8% - EVOKK7% - ZUOFENG5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.
13K8KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/colander/trend)
## **Top colander search terms**
- **colander**187K/yr-16.0%5.6% conv. - **colander for kitchen**60K/yr-10.1%6.5% conv. - **colander stainless steel**31K/yr+6.6%6.7% conv. - **pasta strainer**25K/yr-5.2%4.1% conv. - **stainless steel colander**22K/yr-11.1%4.2% conv. - **small colander**18K/yr-8.0%1.1% conv. - **metal colander**14K/yr-2.8%6.0% conv. - **collinder**13K/yr-5.3%8.5% conv. - **pasta drainer**13K/yr-16.9%5.8% conv. - **collander**12K/yr-8.8%7.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/colander/search-terms)
## **Top colander products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£16K10%£31K15%£47K20%£63K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ABRUS Stainless Steel Colander 24cm - Advanced Sturdy Base | Wide Handle | Dishwasher Safe (24CM)**ABRUS**£7.50**4.2★989 rev](https://www.amazon.co.uk/dp/B08X1FLP4T) [2**Acense Stainless Steel Colander 24cm (Silver)**Acense**£6.51**4.3★524 rev](https://www.amazon.co.uk/dp/B095CNHGX2) [3**HENDI Colander Kitchen Line 240x(H)110 mm**HENDI**£5.09**4.3★1,585 rev](https://www.amazon.co.uk/dp/B07D5F1B41) [4**Stainless Steel Colander 24cm with Handle Sturdy Base Dishwasher Safe Pasta Strainer Rice Sieve Metal Strainer for Cooking Kitchen Colanders and Food Strainers**EVOKK**£7.20**4.3★77 rev](https://www.amazon.co.uk/dp/B0DH3N6X5N) [5**Anaeat Fine Mesh Strainers - Stainless Steel Colander Sieve Sifters with Durable Mesh and Sturdy Handle Excellent for Sifting Dry Ingredients Flour Pastas Rice Tea (8cm+14cm+20cm)**Anaeat**£7.32**4.4★2,397 rev](https://www.amazon.co.uk/dp/B0B1M1JT2J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Greentainer Stainless Steel Colander Strainer Bowl - 3.3L Rust-Proof Fine Mesh with Handle Kitchen Food Strainer Basket for Washing Vegetables and Fruits Durable Pasta Strainer & Drain Basket**Greentainer**£14.29**40 rev11mo ago](https://www.amazon.co.uk/dp/B0FNCRQN6Q) [**Defaun Colander & Mixing Bowl Set 28cm 2-Piece Stainless Steel Strainer with Handles for Draining Pasta Washing Vegetables Fruits Salad Dough & Food Prep Easy to Clean Space-Saving**Defaun**£14.88**57 rev11mo ago](https://www.amazon.co.uk/dp/B0FLYP86ZW) [**Stainless Steel Colander 24cm with Handle Sturdy Base Dishwasher Safe Pasta Strainer Rice Sieve Metal Strainer for Cooking Kitchen Colanders and Food Strainers**EVOKK**£7.20**77 rev1y ago](https://www.amazon.co.uk/dp/B0DH3N6X5N) [**ASelected Stainless Steel Colander 22CM Micro-Perforated Metal Colander With Handle Heavy Duty&Healthy Kitchen Strainer For Washing Draining Pasta Rice Vegetable Fruit Noodle Spaghetti Dishwasher Safe**ASelected**£5.97**63 rev2y ago](https://www.amazon.co.uk/dp/B0D9VWMB7L) [**Silicone Pasta Colander - Collapsible Colander with Handle Set Set of 2 Space-Saving Kitchen Strainers 1.5 Quart 2 Quart BPA Free Dishwasher Safe for Pasta Vegetables Fruits**ILOVYO**£8.42**46 rev2y ago](https://www.amazon.co.uk/dp/B0D49GCMH7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Addis 518404 Pop & Store 24cm Large Collapsible Food Colander with Handle 9.5 inch White and Grey Plastic**Addis**£4.03**4.7★**▲ 207%**](https://www.amazon.co.uk/dp/B084KCYXWH) [**Greentainer Stainless Steel Colander Strainer Bowl - 3.3L Rust-Proof Fine Mesh with Handle Kitchen Food Strainer Basket for Washing Vegetables and Fruits Durable Pasta Strainer & Drain Basket**Greentainer**£14.29**4.5★**▲ 114%**](https://www.amazon.co.uk/dp/B0FNCRQN6Q) [**Addis 517522 Pop & Store Collapsible Food Colander with Handle White and Grey 34 x 20 x 3 cm**Addis**£5.31**4.7★**▲ 105%**](https://www.amazon.co.uk/dp/B0721PWV13) [**HENDI Colander Kitchen Line 240x(H)110 mm**HENDI**£5.09**4.3★**▲ 95%**](https://www.amazon.co.uk/dp/B07D5F1B41) [**Anaeat Fine Mesh Strainers - Stainless Steel Colander Sieve Sifters with Durable Mesh and Sturdy Handle Excellent for Sifting Dry Ingredients Flour Pastas Rice Tea (8cm+14cm+20cm)**Anaeat**£7.32**4.4★**▲ 63%**](https://www.amazon.co.uk/dp/B0B1M1JT2J)
**~~View all trending →~~**
## **What buyers say about colander**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“The build quality is immediately noticeable”*
**Strength**10%
*“This, overall, is much more robust appearing”*
**Size-Overall**9%
*“Good size”*
**Value For Money**8%
*“Good value”*
**Advertised Vs Actual Product**7%
*“Do their job properly”*
**Ease Of Use**5%
*“Easy to use”*
**Storage Capacity**5%
*“Convenient and easy to store”*
**Durability**4%
*“The material is durable and well made”*
**Ease Of Cleaning**3%
*“Easy to clean”*
**Efficiency**2%
*“Works well”*
### **What buyers complain about **
**Quality-Overall**22%
*“Rubbish product”*
**Strength**15%
*“Quite flimsy”*
**Rusts/Corrodes**9%
*“I bought a similar colander from Tesco which began to rust within a week of purchaser”*
**Durability**8%
*“Broke after 4 months”*
**Thickness**5%
*“they are not as deep as we thought they would be”*
**Size-Overall**4%
*“it is very shallow”*
**Advertised Vs Actual Product**4%
*“Inaccurate description NOT suitable for rice”*
**Ease Of Cleaning**4%
*“Very dirty”*
**Adhesion/Stickiness**3%
*“Also covered in a sticky residue”*
**Cooking Experience**2%
*“Shallow dish”*
### **Top return reasons **
**Size-Overall**63%
**Quality-Overall**8%
**Rusts/Corrodes**4%
**Product Condition**3%
**Handle Quality**3%
**Strength**3%
**Advertised Vs Actual Product**2%
**Thickness**2%
**Material Quality**1%
**Durability**1%
## **Common questions**
- **Is colander profitable to sell on Amazon United Kingdom?**
- The niche generates £315K/yr across 32 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the colander niche?**
- 28 brands and 70 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in colander?**
- Top complaints mined from reviews: Quality-Overall, Strength, Rusts/Corrodes. The return rate is 0.9%.
- **When does demand for colander peak?**
- Demand peaks in Sep; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the colander niche?**
- Listings span £2.01–£20.61; the average listing price is £8.56 (sweet spot $15–$100). The average incumbent carries 1,671 reviews — the moat a new listing must climb.
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