---
title: "Coffee Mat — £48K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/coffee-mat"
last_updated: "2026-07-31T19:45:59.028Z"
locale: en
meta:
description: "Niche score 46/100 · £48K/yr market · 189K searches/yr · £9.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £48K/yr market · 189K searches/yr · £9.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coffee Mat — £48K/yr Amazon UK Niche (2026) - Flapen"
---
# **coffee mat**
**Skip it**
Prices mostly outside the sweet spot ($4.54–$15.88) — this niche doesn't clear our bar today.
Market size 12Growth 11Conversion 32Competition 80Returns 84Price range 8Avg price 33Brand share 88Review moat 87Quality gap 38
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****258.06**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£9.90**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£48K**
£48K/yr · 189K searches
**Growth**
**Bad****-28.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£4.54–£15.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, coffee mat is a £48K/yr Amazon United Kingdom market (189K searches/yr). The top 5 brands hold 47% of demand. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coffee mat market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£40K–£50K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#158**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **19 months**
- **Avg seller age**
- **236 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**43 **▲rising
**Sellers**
**62**
**Top-5 brand share**
**47%**
Top 20: 84%
**Top-5 click share**
**35%**
Top 20: 73%
**Open market**
**47%**
- SARTNP16% - NAYAHOSE10% - Urban Nest8% - DK1777% - Inwee7% - Hovoto6%
## **Demand**
Weekly Amazon search volume, last 39 weeks — -28.7% search growth over the last 90 days.
7K5KBlack Friday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/coffee-mat/trend)
## **Top coffee mat search terms**
- **coffee mat**73K/yr-26.2%2.0% conv. - **coffee machine mat**52K/yr-23.4%2.1% conv. - **coffee machine mat counter protector**10K/yr-0.1%1.9% conv. - **coffee matt**10K/yr-14.4%2.5% conv. - **coffee station mat**8K/yr-18.0%1.3% conv. - **silicone coffee machine mat**8K/yr-23.4%2.7% conv. - **silicone coffee mat**7K/yr-35.3%1.4% conv. - **coffee bar mat**6K/yr-64.0%1.4% conv. - **coffee machine matt**5K/yr-20.3%1.5% conv. - **coffee mats**3K/yr-10.9%1.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/coffee-mat/search-terms)
## **Top coffee mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1K6%£3K9%£4K12%£6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Large Silicone Mat Under Coffee Machines 40.5x61cm with Raised Edges Stackable 19x40cm Multi-Functional Base Mat Nonstick Heat Resistant Coffee Bar Mat for Countertop Dish Drying Mat**NAYAHOSE**£13.32**4.5★214 rev](https://www.amazon.co.uk/dp/B0D5QZQDQ8) [2**SARTNP Coffee Mat Coffee Machine Mat Rubber Backed Absorbent Dish Drying Pad for Kitchen Counter Bar Accessories (Black 30 x 40 cm)**SARTNP**£8.59**4.4★216 rev](https://www.amazon.co.uk/dp/B0F18Z5914) [3**DK177 Coffee Mat Coffee Machine Mat Rubber Coffee Bar Mat Hide Stain Quick-Drying Waterproof Rubber Backing Fit Under Espresso Machine Coffee Machine Mat Counter Protector (24X16)**DK177**£8.10**4.6★3,142 rev](https://www.amazon.co.uk/dp/B0BW7JXHXR) [4**Hovoto Draining Mat Kitchen Super Absorbent Draining Mat Super Absorbent Kitchen Counter Mat Coffee Machine Mat Quick Dry Dish Drainer Mat Anti Slip Drainer Mat for Kitchen Counter Gray 30x50cm**Hovoto**£6.77**4.6★490 rev](https://www.amazon.co.uk/dp/B0C4XZS1HW) [5**Inwee Silicone Mat Under Coffee Machines Automatic Coffee Machines Espresso Accessory Multifunctional Rubber Mat 48x30cm With Edge and Felt Barista Accessories (Gray)**Inwee**£12.21**4.7★173 rev](https://www.amazon.co.uk/dp/B0D9JZZYN8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Coffee Mat Coffee Maker Mat Non-Slip Coffee Mat with Waterproof Rubber Backing Super Absorbent Coffee Machine Coffee Bar Mat Quick-Drying Dish Drying Mat (Black 30x50cm)**ZEAVOLA**£9.93**11 rev3mo ago](https://www.amazon.co.uk/dp/B0GXTNMVNV) [**Urban Nest Coffee Mat Absorbent PU Mat Linen-Look Brown 30x50cm**Urban Nest**£8.17**50 rev6mo ago](https://www.amazon.co.uk/dp/B0GHRT9L6F) [**HQTS Silicone Coffee Machine Mat 50cm*40cm in Silicone Coffee Mat with Raised Edges Anti-Slip Accessories for Automatic Coffees Machines Kitchen Worktop Protector**HQTS**£11.50**7 rev6mo ago](https://www.amazon.co.uk/dp/B0GHRNT8P5) [**XIAPIA Silicone Coffee Machine Mat 60x40cm Kitchen Coffee Bar Mat Black**XIAPIA**£11.74**30 rev6mo ago](https://www.amazon.co.uk/dp/B0GF2429XF) [**Laaorr Silicone Coffee Mat with 6 Coasters 61x40cm Large Coffee Machine Mat with Detachable Draining Mat for Countertop Coffee Bar Matt Non-Slip Heat Resistant Worktops Dish Drying Base Mat**Laaorr**£9.83**8 rev10mo ago](https://www.amazon.co.uk/dp/B0FS1WNPJB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Urban Nest Coffee Mat Absorbent PU Mat Linen-Look Brown 30x50cm**Urban Nest**£8.17**4.0★**▲ 370%**](https://www.amazon.co.uk/dp/B0GHRT9L6F) [**Coffee Mat Coffee Maker Mat Non-Slip Coffee Mat with Waterproof Rubber Backing Super Absorbent Coffee Machine Coffee Bar Mat Quick-Drying Dish Drying Mat (Black 30x50cm)**ZEAVOLA**£9.93**4.6★**▲ 370%**](https://www.amazon.co.uk/dp/B0GXTNMVNV) [**XIAPIA Silicone Coffee Machine Mat 60x40cm Kitchen Coffee Bar Mat Black**XIAPIA**£11.74**4.5★**▲ 349%**](https://www.amazon.co.uk/dp/B0GF2429XF) [**SARTNP Coffee Mat Coffee Machine Mat Rubber Backed Absorbent Dish Drying Pad for Kitchen Counter Espresso Accessories (Dark Grey 30 x 40 cm)**SARTNP**£8.83**4.4★**▲ 320%**](https://www.amazon.co.uk/dp/B0F18ZC527) [**SARTNP Coffee Mat Coffee Machine Mat Rubber Backed Absorbent Dish Drying Pad for Kitchen Counter Espresso Accessories (Black 40 x 50 cm)**SARTNP**£11.17**4.4★**▲ 286%**](https://www.amazon.co.uk/dp/B0F18Z7VLQ)
**~~View all trending →~~**
## **What buyers say about coffee mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Quality is very good, arrived promptly”*
**Ease Of Cleaning**18%
*“Cleaning is straightforward”*
**Size-Overall**14%
*“Good fit”*
**Advertised Vs Actual Product**11%
*“Exactly as described”*
**Value For Money**6%
*“Good value for money”*
**Design-Overall**4%
*“it is stylish, stays in place and protects worktops”*
**Leak-Proof**2%
*“The new coffee machine never leaked”*
**Grip**2%
*“The mat is made of silicone which is nice and grippy and measures 60x40cm, which is a nice generous size, big enough to comfortably put our Gaggia Classic Pro espresso machine on it with room to spare for additional bits”*
**Absorbency**2%
*“Absorbs well”*
**Compatibility-Overall**2%
*“Works great with my Sage Coffee machine in my new kitchen”*
### **What buyers complain about **
**Size-Overall**11%
*“not fit for purpose”*
**Value For Money**8%
*“bit expensive for what it is actually made from”*
**Thickness**8%
*“not thick enough to tamp”*
**Ease Of Cleaning**7%
*“I found this awful to clean”*
**Flatness**7%
*“Functional once flattened out”*
**Leak-Proof**5%
*“normally end up spilling ground beans everywhere”*
**Quality-Overall**5%
*“Build quality feels cheap and ineffective”*
**Smell**4%
*“The mat has a noticeable rubbery smell when new”*
**Advertised Vs Actual Product**4%
*“Not as advertised”*
**Water Resistance**3%
*“Doesn't hold water”*
### **Top return reasons **
**Size-Overall**51%
**Quality-Overall**10%
**Color**7%
**Material Quality**4%
**Compatibility-Overall**4%
**Thin**4%
**Functionality-Overall**3%
**Strength**3%
**Advertised Vs Actual Product**2%
**Flatness**2%
## **Common questions**
- **Is coffee mat profitable to sell on Amazon United Kingdom?**
- The niche generates £48K/yr across 54 tracked products. 1 of 21 products launched in the last 360 days are still selling. 90-day search growth is -28.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the coffee mat niche?**
- 43 brands and 62 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in coffee mat?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Thickness. The return rate is 1.6%.
- **What does it cost to enter the coffee mat niche?**
- Listings span £4.54–£15.88; the average listing price is £9.90 (sweet spot $15–$100). The average incumbent carries 258 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)