---
title: "Trend — cocktail umbrellas - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/cocktail-umbrellas/trend"
last_updated: "2026-07-31T20:46:21.305Z"
locale: en
meta:
  description: "Niche score 58/100 · £77K/yr market · 88K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £77K/yr market · 88K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cocktail umbrellas - Flapen"
---

# **cocktail umbrellas**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 19Growth 96Conversion 97Competition 43Returns 98Price range 5Avg price 16Brand share 73Review moat 70Quality gap 27

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Incredible****+131.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****682.1**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£77K**

£77K/yr · 88K searches

**Avg price**

**Bad****£5.63**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.17–£15.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")